{"id":28220,"date":"2023-08-24T12:56:17","date_gmt":"2023-08-24T12:56:17","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influenceurs-pour-garnier\/"},"modified":"2023-11-28T09:57:34","modified_gmt":"2023-11-28T09:57:34","slug":"micro-influenceurs-pour-garnier","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/micro-influenceurs-pour-garnier\/","title":{"rendered":"Micro Influenceurs pour Garnier"},"content":{"rendered":"

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MICRO INFLUENCEUR<\/p>\n

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Cas clients
<\/tt-underline> Garnier micellar cleansing water<\/h1>\n

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Pour soutenir \u00ab\u00a0Heritage of Pride\u00a0\u00bb<\/a>, Garnier a d\u00e9voil\u00e9 sa nouvelle eau micellaire d\u00e9maquillante arborant un design in\u00e9dit : le drapeau arc-en-ciel. Cette initiative visait \u00e0 renforcer leur engagement en tant qu’alli\u00e9s et \u00e0 v\u00e9hiculer un message puissant \u00e0 travers l’un de leurs produits phares.<\/div>\n
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Afin de promouvoir le produit, un spot publicitaire avec des influenceurs<\/a> a \u00e9t\u00e9 r\u00e9alis\u00e9. Ils ont choisi les \u00e9quipes de TERRITORY Influence en Allemagne pour s\u00e9lectionner les meilleurs influenceurs afin d’incarner au mieux l’inclusivit\u00e9. Pour choisir les meilleurs candidats, il \u00e9tait essentiel de trouver une parfaite ad\u00e9quation avec la mission de Garnier, qui vise \u00e0 \u00ab c\u00e9l\u00e9brer TOUS les types de peau, en incluant TOUS LES GENRES, TOUTES LES RACES, TOUTES LES TRANCHES D’\u00c2GES et TOUTES LES ORIENTATIONS SEXUELLES \u00bb.<\/p>\n

S\u00e9lection des influenceurs les plus pertinents<\/h2>\n

Pour cette campagne, nous avons identifi\u00e9 les influenceurs parfaits avec Paula, Antony et Nardos. Tous trois font partie de la communaut\u00e9 LGBTQI+ et sont fiers de soutenir cette cause. Leur exp\u00e9rience ant\u00e9rieure devant une cam\u00e9ra professionnelle \u00e9tait id\u00e9ale pour la cr\u00e9ation de ce type de contenu. Antony, en tant que danseur professionnel, Paula, ayant particip\u00e9 \u00e0 l’\u00e9mission de t\u00e9l\u00e9vision \u00ab Prince Charming \u00bb, et Nardos, en tant que mannequin, compl\u00e9taient admirablement l’\u00e9quipe.<\/p>\n

Le slogan de la campagne \u00ab ENL\u00c8VE TON MAQUILLAGE, PAS TA FIERT\u00c9 \u00bb et la vid\u00e9o ont \u00e9t\u00e9 diffus\u00e9s sur TikTok, Pinterest et toutes les plateformes de m\u00e9dias sociaux de Meta.<\/p>\n

Pour voir un aper\u00e7u de la vid\u00e9o, c’est par ici :<\/span><\/p>\n<\/div>\n<\/div>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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Pour soutenir \u00ab\u00a0Heritage of Pride\u00a0\u00bb, Garnier a lanc\u00e9 un packaging in\u00e9dit pour leur eau micellaire. D\u00e9couvrez les influenceurs choisis pour promouvoir le produit.<\/p>\n","protected":false},"author":46,"featured_media":27400,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[235],"project_tag":[1203,354,355,356,1205,357,1204],"class_list":["post-28220","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beaute","project_tag-garnier-fr","project_tag-influencer-campaign-fr","project_tag-influencer-marketing-fr","project_tag-influencer-marketing-case-study-fr","project_tag-micellar-cleansing-water-fr","project_tag-micro-influencers-fr","project_tag-pride-month-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/28220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=28220"}],"version-history":[{"count":8,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/28220\/revisions"}],"predecessor-version":[{"id":31373,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/28220\/revisions\/31373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/27400"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=28220"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=28220"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=28220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}