{"id":28352,"date":"2023-08-25T11:46:02","date_gmt":"2023-08-25T11:46:02","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influenceurs-pour-perlino\/"},"modified":"2023-11-28T09:56:59","modified_gmt":"2023-11-28T09:56:59","slug":"micro-influenceurs-pour-perlino","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/micro-influenceurs-pour-perlino\/","title":{"rendered":"Micro influenceurs pour Perlino"},"content":{"rendered":"

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ACTIVATION MICRO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>Perlino<\/h1>\n

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Fond\u00e9e en 1905 dans la r\u00e9gion du Pi\u00e9mont en Italie, la Maison Perlino<\/a> s’est forg\u00e9 une r\u00e9putation gr\u00e2ce \u00e0 la qualit\u00e9 exceptionnelle de ses vins p\u00e9tillants. Proposant quatre variations distinctes de Prosecco, sa particularit\u00e9 r\u00e9side dans un processus de vieillissement en cuve prolong\u00e9, gage de son unicit\u00e9.<\/span>
<\/span>Afin d’accro\u00eetre leur notori\u00e9t\u00e9 de marque et leur visibilit\u00e9 en ligne en France, ils ont choisi Territory Influence pour mettre en place une campagne d’influence. La strat\u00e9gie de cette campagne s’est articul\u00e9e autour de la cr\u00e9ation de contenu haut de gamme visant \u00e0 mettre en avant la marque et ses produits. \u00a0<\/span>Cette approche visait \u00e9galement \u00e0 augmenter le Reach Online de la marque, amplifiant ainsi la visibilit\u00e9 de la marque. De surcro\u00eet, la campagne a mis en lumi\u00e8re l’exp\u00e9rience conviviale et partag\u00e9e associ\u00e9e aux produits Perlino.<\/p>\n

5 micro influenceurs pour cr\u00e9er du contenu inspirant<\/h2>\n

Afin de r\u00e9pondre aux objectifs de Perlino, nous avons mis en place une campagne d’influence avec 5 micro influenceurs r\u00e9mun\u00e9r\u00e9s.
<\/span>Nous avons soigneusement choisi les profils, en veillant \u00e0 ce que leur communaut\u00e9 soit compos\u00e9 d’un public adulte pour se conformer \u00e0 la loi fran\u00e7aise Evin. Ces influenceurs incarnent le mode de vie urbain, nourrissent une passion pour la gastronomie italienne et se distinguent par leur expertise dans la cr\u00e9ation de contenu ax\u00e9 sur les voyages, la gastronomie et le lifestyle.
Cette convergence fait d’eux des ambassadeurs id\u00e9aux, en ad\u00e9quation parfaite avec les valeurs et l’image de la marque. <\/span>Leur mission principale consistait \u00e0 cr\u00e9er du contenu inspirant, \u00e0 travers une publication Instagram et une story, mettant en avant le Prosecco Perlino.
<\/span><\/p>\n

Plus de 2,3 millions d’impressions en ligne<\/span> g\u00e9n\u00e9r\u00e9es<\/span><\/h2>\n

Gr\u00e2ce au professionnalisme de nos influenceurs, nous avons r\u00e9ussi \u00e0 g\u00e9n\u00e9rer plus de 2 millions d’impressions en ligne. Une grande vari\u00e9t\u00e9 de contenus de haute qualit\u00e9 a \u00e9t\u00e9 produite, mettant en sc\u00e8ne des pique-niques, des accords mets-vins et des ap\u00e9ritifs. Cette d\u00e9marche a suscit\u00e9 l’enthousiasme et l’engagement de communaut\u00e9s captiv\u00e9es, en parfaite harmonie avec l’esprit du Perlino Martiniquaise ! Par ailleurs, nous avons atteint un taux d’engagement global pour la campagne de 3,2 %.<\/span> <\/span><\/p>\n

Faites d\u00e9filer la page pour voir les KPIs de la campagne et cliquez ici pour d\u00e9couvrir d’autres cas clients<\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ make_equal=\u00a0\u00bbon\u00a0\u00bb use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb padding_top_1=\u00a0\u00bb0px\u00a0\u00bb admin_label=\u00a0\u00bbWork Section\u00a0\u00bb module_class=\u00a0\u00bb et_pb_specialty_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ inner_width=\u00a0\u00bb100%\u00a0\u00bb inner_width_tablet=\u00a0\u00bb100%\u00a0\u00bb inner_width_phone=\u00a0\u00bb\u00a0\u00bb inner_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb inner_max_width=\u00a0\u00bb100%\u00a0\u00bb inner_max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb inner_max_width_phone=\u00a0\u00bb\u00a0\u00bb inner_max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb0px|5%|0px|5%\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb 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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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D\u00e9couvrez comment nos \u00e9quipes ont boost\u00e9 la visibilit\u00e9 en France de la marque Perlino : une campagne d’influence ax\u00e9e sur le contenu haut de gamme.<\/p>\n","protected":false},"author":19,"featured_media":27921,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[],"class_list":["post-28352","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/28352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=28352"}],"version-history":[{"count":6,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/28352\/revisions"}],"predecessor-version":[{"id":31372,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/28352\/revisions\/31372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/27921"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=28352"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=28352"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=28352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}