{"id":29173,"date":"2023-10-12T07:54:23","date_gmt":"2023-10-12T07:54:23","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=29173"},"modified":"2023-11-28T09:56:11","modified_gmt":"2023-11-28T09:56:11","slug":"mix-dinfluenceurs-pour-british-heritage","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/mix-dinfluenceurs-pour-british-heritage\/","title":{"rendered":"Mix d’influenceurs pour British Heritage"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#FF4E00″ background_image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb67px|0px|67.1875px|0px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ text_font=\u00a0\u00bbRoboto|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||19px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

ACTIVATION DE NANO, MICRO & MACRO INFLUENCEURS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Cas clients
<\/tt-underline>BRITISH HERITAGE<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text quote_border_color=\u00a0\u00bb#FF4E00″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb quote_font=\u00a0\u00bbRoboto|300|on||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Nous avons collabor\u00e9 avec la marque British Heritage<\/a> afin d’accro\u00eetre la visibilit\u00e9 du lancement de leur Cheddar Extra Mature AOP, affin\u00e9 pendant 12 mois, \u00e0 la fois en ligne et hors ligne. Nos objectifs \u00e9taient de sensibiliser le public \u00e0 l\u2019ADN du produit et de permettre au plus grand nombre de d\u00e9guster ce fromage, dans le but de s\u00e9duire de nouveaux consommateurs et de stimuler le trafic en magasin.<\/p>\n

Une campagne bas\u00e9e sur l’exp\u00e9rience produit<\/h2>\n

Pour r\u00e9pondre aux enjeux de la marque, nous avons \u00e9labor\u00e9 une campagne d\u2019influence mise en \u0153uvre apr\u00e8s le lancement du produit, afin d’amplifier la notori\u00e9t\u00e9 de la marque aupr\u00e8s des foyers fran\u00e7ais.<\/p>\n

Dans un premier temps, nous avons proc\u00e9d\u00e9 \u00e0 la s\u00e9lection de 1 500 nano et micro influenceurs non r\u00e9mun\u00e9r\u00e9s sur notre base TRND<\/a>. Tous ces influenceurs se situent dans la tranche d’\u00e2ge de 25 \u00e0 50 ans, partagent une passion pour le fromage et la culture anglaise, effectuent leurs achats principalement en hypermarch\u00e9 ou supermarch\u00e9, et sont activement pr\u00e9sents sur les r\u00e9seaux sociaux.<\/p>\n

Cette campagne d’influence s’est articul\u00e9e autour de trois missions, offrant ainsi aux influenceurs l’opportunit\u00e9 de d\u00e9couvrir le cheddar sous diverses formes. La premi\u00e8re mission, baptis\u00e9e \u00ab\u00a0Rock The Cheddar,\u00a0\u00bb consistait \u00e0 r\u00e9unir des amis autour d’une \u00e9l\u00e9gante planche ap\u00e9ritive pour savourer le cheddar dans son \u00e9tat pur, le tout agr\u00e9ment\u00e9 de musique.\u00a0Pour la deuxi\u00e8me mission, \u00ab\u00a0Cheddar en toutes saveurs,\u00a0\u00bb nous avons propos\u00e9 deux recettes \u00e0 pr\u00e9parer avec ce produit : des toasts \u00e0 l’ananas et au cheddar, ainsi qu’un gratin de croissants au cheddar et au jambon.\u00a0Enfin, pour la troisi\u00e8me mission, \u00ab\u00a0Le fromage embl\u00e9matique de l’Angleterre,\u00a0\u00bb les participants devaient mettre en sc\u00e8ne de mani\u00e8re app\u00e9tissante le produit tout en int\u00e9grant un \u00e9l\u00e9ment ou un accessoire \u00e9voquant l’Angleterre.<\/p>\n

Nous avons \u00e9galement choisi de collaborer avec 2 macro influenceurs r\u00e9mun\u00e9r\u00e9s, @whoogys\u00a0<\/a>et @chezmisa<\/a>. Chacun de ces influenceurs avait pour mission de produire deux Reels ainsi que deux s\u00e9quences de trois Stories sur Instagram.<\/p>\n

4.4M d’impressions en ligne<\/h2>\n

Gr\u00e2ce \u00e0 l’implication des influenceurs, nous avons r\u00e9alis\u00e9 des performances exceptionnelles.
Plus de 2,4K contenus ont \u00e9t\u00e9 cr\u00e9\u00e9s sur les r\u00e9seaux sociaux atteignant les 4,43Mio d\u2019impressions en ligne. Le Cheddar AOP 12 mois de British Heritage a vraiment conquis les ambassadeurs avec 93% de taux de recommandation et 79% d\u2019intention d\u2019achat. Le Reach offline a \u00e9galement \u00e9t\u00e9 maximis\u00e9 avec au total plus de 145K contacts uniques atteints par des recommandations personnelles.
C\u00f4t\u00e9 macro influenceurs, les contenus cr\u00e9\u00e9s ont permis de g\u00e9n\u00e9rer un Reach total de 2,8M et un trs\u00e8 bon taux d\u2019engagement moyen de 7% !<\/p>\n

\n

Pour ma marque British Heritage r\u00e9cemment lanc\u00e9e, Territory Influence a \u00e9t\u00e9 une solution pertinente et bien combin\u00e9e, \u00e0 la fois pour faire d\u00e9guster notre fromage exceptionnel aupr\u00e8s des influenceurs non r\u00e9mun\u00e9r\u00e9s, et \u00e9galement pour massifier en m\u00e9dia la campagne gr\u00e2ce aux influenceurs r\u00e9mun\u00e9r\u00e9s. Avec des produits frais, Territory Influence m\u2019a permis de faire de l\u2019\u00e9chantillonnage 2.0 et de mettre en valeur ma marque via des influenceurs Macro pertinents et impliqu\u00e9s ! Une belle r\u00e9ussite ! <\/em>Emilie BERGE, Cheffe produit British Heritage<\/p>\n<\/blockquote>\n

Faites d\u00e9filer la page pour voir les KPIs de la campagne et cliquez ici pour d\u00e9couvrir d’autres cas clients<\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ make_equal=\u00a0\u00bbon\u00a0\u00bb use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb padding_top_1=\u00a0\u00bb0px\u00a0\u00bb admin_label=\u00a0\u00bbWork Section\u00a0\u00bb module_class=\u00a0\u00bb et_pb_specialty_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ inner_width=\u00a0\u00bb100%\u00a0\u00bb inner_width_tablet=\u00a0\u00bb100%\u00a0\u00bb inner_width_phone=\u00a0\u00bb\u00a0\u00bb inner_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb inner_max_width=\u00a0\u00bb100%\u00a0\u00bb inner_max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb inner_max_width_phone=\u00a0\u00bb\u00a0\u00bb inner_max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb0px|5%|0px|5%\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb padding_top__hover=\u00a0\u00bb0px\u00a0\u00bb parallax__hover=\u00a0\u00bboff\u00a0\u00bb parallax_method__hover=\u00a0\u00bbon\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/10\/FR-4.png\u00a0\u00bb alt=\u00a0\u00bbCampagne influence\u00a0\u00bb title_text=\u00a0\u00bbCampagne influence\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ animation_style=\u00a0\u00bbflip\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb animation_intensity_flip=\u00a0\u00bb30%\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset7″ box_shadow_horizontal=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb0px\u00a0\u00bb box_shadow_spread=\u00a0\u00bb10px\u00a0\u00bb box_shadow_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ specialty_columns=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parallax__hover=\u00a0\u00bboff\u00a0\u00bb parallax_method__hover=\u00a0\u00bbon\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parallax__hover=\u00a0\u00bboff\u00a0\u00bb parallax_method__hover=\u00a0\u00bbon\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/10\/FR-case-study-_-Featured-Images-1200×800-1.png\u00a0\u00bb alt=\u00a0\u00bbplan d’influence British Heritage\u00a0\u00bb title_text=\u00a0\u00bbplan d’influence British Heritage\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ animation_style=\u00a0\u00bbflip\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_flip=\u00a0\u00bb30%\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset7″ box_shadow_horizontal=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb0px\u00a0\u00bb box_shadow_spread=\u00a0\u00bb10px\u00a0\u00bb box_shadow_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parallax__hover=\u00a0\u00bboff\u00a0\u00bb parallax_method__hover=\u00a0\u00bbon\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/10\/FR.png\u00a0\u00bb alt=\u00a0\u00bbPlan d’influence\u00a0\u00bb title_text=\u00a0\u00bbPlan d’influence\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ animation_style=\u00a0\u00bbflip\u00a0\u00bb animation_intensity_flip=\u00a0\u00bb30%\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset7″ box_shadow_horizontal=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb0px\u00a0\u00bb box_shadow_spread=\u00a0\u00bb10px\u00a0\u00bb box_shadow_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parallax__hover=\u00a0\u00bboff\u00a0\u00bb parallax_method__hover=\u00a0\u00bbon\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/10\/FR-5.png\u00a0\u00bb alt=\u00a0\u00bbCampagne d’influence\u00a0\u00bb title_text=\u00a0\u00bbCampagne d’influence\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ animation_style=\u00a0\u00bbflip\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_flip=\u00a0\u00bb30%\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset7″ box_shadow_horizontal=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb0px\u00a0\u00bb box_shadow_spread=\u00a0\u00bb10px\u00a0\u00bb box_shadow_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbFun Fact Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#252422″ custom_margin=\u00a0\u00bb-126px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||50px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4″ admin_label=\u00a0\u00bbFun Fact\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb60px||40px|||\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb10%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbOffline Product Recommandation\u00a0\u00bb number=\u00a0\u00bb145K\u00a0\u00bb percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ title_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb18px\u00a0\u00bb number_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb number_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb number_line_height=\u00a0\u00bb90px\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbImpressions Online\u00a0\u00bb number=\u00a0\u00bb+4.43M\u00a0\u00bb percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ title_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb18px\u00a0\u00bb number_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb number_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb number_line_height=\u00a0\u00bb90px\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbProduct Referral\u00a0\u00bb number=\u00a0\u00bb93″ _builder_version=\u00a0\u00bb4.21.0″ title_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb18px\u00a0\u00bb number_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb number_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb number_line_height=\u00a0\u00bb90px\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_number_counter title=\u00a0\u00bbInfluencer Content\u00a0\u00bb number=\u00a0\u00bb2,4K\u00a0\u00bb percent_sign=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ title_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb18px\u00a0\u00bb number_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb number_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb number_font_size=\u00a0\u00bb50px\u00a0\u00bb number_line_height=\u00a0\u00bb90px\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbtt-black\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|700|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_font_size=\u00a0\u00bb35px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n

Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbJ’envoie mon brief\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#FF4E00″ button_border_width=\u00a0\u00bb8px\u00a0\u00bb button_border_color=\u00a0\u00bb#FF4E00″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bbRoboto|700|||||||\u00a0\u00bb button_icon=\u00a0\u00bb$||divi||400″ button_icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb-21px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Campagne d’influence British Heritage : Accro\u00eetre la visibilit\u00e9 du lancement d’un nouveau Cheddar et recruter des nouveaux consommateurs gr\u00e2ce aux influenceurs.<\/p>\n","protected":false},"author":19,"featured_media":29174,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[],"class_list":["post-29173","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/29173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=29173"}],"version-history":[{"count":14,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/29173\/revisions"}],"predecessor-version":[{"id":31371,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/29173\/revisions\/31371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/29174"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=29173"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=29173"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=29173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}