{"id":30668,"date":"2023-11-09T11:18:36","date_gmt":"2023-11-09T11:18:36","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=30668"},"modified":"2023-11-28T09:55:33","modified_gmt":"2023-11-28T09:55:33","slug":"buzz-pour-les-nouveaux-burgers-quick","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/buzz-pour-les-nouveaux-burgers-quick\/","title":{"rendered":"Buzz pour les nouveaux burgers Quick"},"content":{"rendered":"

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ACTIVATION DE NANO ET MICRO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>QUICK<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text quote_border_color=\u00a0\u00bb#FF4E00″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb quote_font=\u00a0\u00bbRoboto|300|on||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Nous avons accompagn\u00e9 Quick<\/a> avec une campagne d\u2019influence pour le lancement de leurs deux nouveaux menus Stormtrooper. Dans le but d\u2019augmenter la visibilit\u00e9 digitale de l\u2019innovation burger et d\u2019inciter \u00e0 la consommation, nous avons fait appel \u00e0 nos influenceurs pour conqu\u00e9rir la galaxie des r\u00e9seaux sociaux en cr\u00e9ant le buzz et annoncer l\u2019arriv\u00e9e du White Burger Cheese et du Black Burger Pepper.<\/p>\n

250 influenceurs pour suciter une fr\u00e9n\u00e9sie gourmande<\/h2>\n

Pour atteindte les objectifs de la marque, 250\u00a0nano &\u00a0micro influenceurs ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s sur notre base TRND.fr.<\/a> Tous \u00e9taient consommateurs mensuels de fast food, fans de l\u2019univers Star Wars et familiers avec la r\u00e9f\u00e9rence aux Stormtroopers. Pour r\u00e9pondre aux enjeux de visibilit\u00e9 sur les r\u00e9seaux sociaux, nous avons s\u00e9lectionn\u00e9 des ambassadeurs qui publiaient fr\u00e9quemment du contenu sur TikTok et Instagram.<\/p>\n

La campagne a d\u00e9but\u00e9 par une phase de pr\u00e9-buzz, o\u00f9 les ambassadeurs avaient pour mission de diffuser la nouvelle de la conqu\u00eate de Quick avec ses deux myst\u00e9rieux burgers sur leurs r\u00e9seaux sociaux. \u00c0 la sortie des burgers, les influenceurs ont \u00e9t\u00e9 invit\u00e9s \u00e0 se rendre chez Quick, munis de bons d’achat, pour les d\u00e9guster en avant-premi\u00e8re. Ils ont inond\u00e9 Instagram et TikTok de photos et de vid\u00e9os comiquement cosmiques avec le #ALaConQu\u00eateDeQuick.<\/p>\n

Un engagement qui a fait du bruit<\/h2>\n

L\u2019engouement des ambassadeurs a permis d\u2019accomplir la mission\u00a0! Plus de 800 visuels ont \u00e9t\u00e9 cr\u00e9\u00e9s et partag\u00e9s en masse sur les r\u00e9seaux sociaux. Un partage online massif qui a g\u00e9n\u00e9r\u00e9 la production de 2080 UGC conduisant \u00e0 1 462 112 impressions\u00a0! Les influenceurs ont \u00e9t\u00e9 conquis par les nouveaux burgers et ont recommand\u00e9 la marque Quick \u00e0 hauteur de 94%. A la fin de la campagne, les intentions d\u2019achat ont atteint les 88%, transformant ainsi les recommandations en ventes potentielles.<\/p>\n

Faites d\u00e9filer la page pour voir les KPIs de la campagne et cliquez ici pour d\u00e9couvrir d’autres cas clients<\/a>.<\/p>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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250 nano influenceurs pour conqu\u00e9rir la galaxie des r\u00e9seaux sociaux et cr\u00e9er le buzz pour l\u2019arriv\u00e9e de 2 nouveaux burgers chez Quick. D\u00e9couvrez les r\u00e9sultats !<\/p>\n","protected":false},"author":19,"featured_media":30669,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[569,1388,690,571,1389,320],"class_list":["post-30668","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr","project_tag-campagne-marketing-dinfluence","project_tag-cas-client-influence","project_tag-exemple-campagne-influence-marketing","project_tag-exemple-cas-client-marketing-dinfluence","project_tag-lancement-produit","project_tag-nano-influenceurs"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/30668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=30668"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/30668\/revisions"}],"predecessor-version":[{"id":31370,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/30668\/revisions\/31370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/30669"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=30668"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=30668"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=30668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}