{"id":31364,"date":"2023-11-28T09:49:18","date_gmt":"2023-11-28T09:49:18","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/campagne-de-sensibilisation-aux-produits-kiehls\/"},"modified":"2024-04-04T12:19:48","modified_gmt":"2024-04-04T12:19:48","slug":"campagne-de-sensibilisation-aux-produits-kiehls","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/campagne-de-sensibilisation-aux-produits-kiehls\/","title":{"rendered":"Campagne de sensibilisation aux produits Kiehl’s"},"content":{"rendered":"

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NANO & MICRO INFLUENCEURS ACTIVATION<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Cas clients
<\/tt-underline>KIEHL\u2019S<\/h1>\n

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Dans une initiative strat\u00e9gique visant \u00e0 accro\u00eetre la notori\u00e9t\u00e9 et la r\u00e9putation des produits de soins de la peau de Kiehl’s<\/a>, nous avons mis en place une campagne d’influence. La strat\u00e9gie de la campagne reposait sur la cr\u00e9ation d’une pr\u00e9sence en ligne significative gr\u00e2ce \u00e0 des exp\u00e9riences authentiques li\u00e9es aux produits, partag\u00e9es sur diverses plateformes de r\u00e9seaux sociaux.<\/p>\n

800 nano et micro influenceurs engag\u00e9s sur les r\u00e9seaux sociaux<\/h2>\n

Nous avons m\u00e9ticuleusement s\u00e9lectionn\u00e9 800 nano et micro influenceurs au sein de notre communaut\u00e9 TRND, tous ont manifest\u00e9 un int\u00e9r\u00eat pour le domaine de la beaut\u00e9 et des soins de la peau. Ces influenceurs \u00e9taient \u00e9troitement li\u00e9s \u00e0 la vie urbaine, adoptant un mode de vie qui influe fr\u00e9quemment sur l’\u00e9tat de leur peau. De plus, ils \u00e9taient tous actifs sur les r\u00e9seaux et t\u00e9moignaient d’un investissement au sein de diverses communaut\u00e9s en ligne.<\/p>\n

Insights et r\u00e9sultats\u00a0<\/h2>\n

\u00c0 l’issue d’une p\u00e9riode de deux semaines consacr\u00e9e aux tests de produits<\/a>, les r\u00e9sultats ont \u00e9t\u00e9 tr\u00e8s encourageants. Un remarquable pourcentage de 97 % des influenceurs sont devenus des fans enthousiastes de Kiehl’s. Ils \u00e9taient sinc\u00e8rement convaincus que Kiehl’s combine une expertise pharmaceutique approfondie avec la puissance des ingr\u00e9dients naturels, aboutissant ainsi \u00e0 des produits de soin de la peau remarquablement efficaces.<\/span><\/p>\n

Cr\u00e9ation et diffusion de contenus<\/h2>\n

L’enthousiasme et l’authenticit\u00e9 de leurs exp\u00e9riences ont \u00e9t\u00e9 adroitement communiqu\u00e9s \u00e0 travers une vari\u00e9t\u00e9 de contenus, principalement partag\u00e9s sur Instagram. Ce contenu comprenait des avis et commentaires sur les produits<\/a>, des photos et vid\u00e9os Avant-Apr\u00e8s, ainsi que des r\u00e9cits personnels relatant leur parcours de soins de la peau avec Kiehl’s. L’impact de la campagne a \u00e9t\u00e9 significatif, touchant non seulement les abonn\u00e9s des influenceurs, mais \u00e9galement un public plus \u00e9tendu avide de d\u00e9couvrir des produits de haute qualit\u00e9.<\/span><\/p>\n

Une campagne d’influence impactante<\/h2>\n

La campagne de sensibilisation aux produits Kiehl’s, boost\u00e9e par 800 nano et micro influenceurs soigneusement s\u00e9lectionn\u00e9s, a remport\u00e9 un succ\u00e8s remarquable. En mettant l’accent sur des exp\u00e9riences authentiques avec les produits et en tirant parti du pouvoir des r\u00e9seaux sociaux, nous avons r\u00e9ussi \u00e0 \u00e9tablir une pr\u00e9sence en ligne substantielle et \u00e0 susciter un soutien enthousiaste pour les produits de la marque.<\/span><\/p>\n

Scrollez vers le bas pour d\u00e9couvrir les KPIs de la campagne, et cliquez ici pour voir plus d’\u00e9tude de cas<\/a>.<\/p>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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D\u00e9couvrez comment la campagne Kiehl’s, anim\u00e9e par des influenceurs, a connu un succ\u00e8s remarquable en augmentant la notori\u00e9t\u00e9 des produits.<\/p>\n","protected":false},"author":35,"featured_media":30221,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[235],"project_tag":[1438,1437,1430,1436,1429,1428,1434,1432,1435,1433,1431],"class_list":["post-31364","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beaute","project_tag-best-practice-influence-marketing","project_tag-campagne-dinfluence-fr","project_tag-campagne-influenceurs","project_tag-collaboration-createur-de-contenu","project_tag-engagement-reseaux-sociaux","project_tag-exemple-campagne-dinfluence-reussie","project_tag-influence-social-media","project_tag-produit-skincare","project_tag-promotion-produit-en-ligne","project_tag-selection-dinfluenceurs","project_tag-strategie-dinfluence"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/31364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=31364"}],"version-history":[{"count":9,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/31364\/revisions"}],"predecessor-version":[{"id":35025,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/31364\/revisions\/35025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/30221"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=31364"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=31364"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=31364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}