{"id":31810,"date":"2023-01-07T15:21:00","date_gmt":"2023-01-07T15:21:00","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-activation-pour-nestle-hepar-avec-roi-positif\/"},"modified":"2024-02-14T17:22:15","modified_gmt":"2024-02-14T17:22:15","slug":"nano-activation-pour-nestle-hepar-avec-roi-positif","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-activation-pour-nestle-hepar-avec-roi-positif\/","title":{"rendered":"Nano Activation pour Nestl\u00e9 H\u00e9par avec ROI Positif"},"content":{"rendered":"

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NANO INFLUENCEURS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Cas clients
<\/tt-underline>h\u00e9par (nestl\u00e9)<\/h1>\n

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H\u00e9par est une marque d’eau qui propose une solution efficace et naturelle aux probl\u00e8mes de transit. En France, elle jouit d’une forte notori\u00e9t\u00e9, mais a connu une diminution des investissements m\u00e9diatiques. Par cons\u00e9quent, l’\u00e9quipe marketing envisageait de r\u00e9investir massivement dans les sources de recherche prioritaires du produit, les amis et la famille \u00e9tant en deuxi\u00e8me position apr\u00e8s les m\u00e9decins, et a d\u00e9cid\u00e9 de collaborer avec des nano influenceurs. <\/p>\n

Au sein du Club Ambassadeurs Nestl\u00e9<\/a>, g\u00e9r\u00e9 par TERRITORY Influence avec sa solution en marque blanche<\/a>, nous avons s\u00e9lectionn\u00e9 5 000 femmes parmi plus de 96 000 profils qualifi\u00e9s. Afin de relever les d\u00e9fis de la marque li\u00e9s \u00e0 la consid\u00e9ration et \u00e0 la sensibilisation aux avantages du produit, nous avons lanc\u00e9 deux vagues de campagnes : la premi\u00e8re visait \u00e0 stimuler les d\u00e9gustations et le bouche-\u00e0-oreille ; la seconde encourageait la cr\u00e9ation de contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (UGC) et l’engagement en ligne.<\/p>\n

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L’engagement online et offline en faveur de la marque a conduit \u00e0 un ROI de 7,6 \u20ac au niveau national.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Les 5 000 ambassadeurs cibl\u00e9s et engag\u00e9s ont partag\u00e9 leurs exp\u00e9riences de marque, atteignant 859 000 contacts uniques hors ligne et g\u00e9n\u00e9rant 1,5 million d’impressions en ligne, avec un taux de recommandation de 99% en faveur d’H\u00e9par. La campagne a maximis\u00e9 le niveau de satisfaction des consommateurs, avec une note de 4,7\/5 pour l’eau min\u00e9rale et une intention d’achat de 94%.<\/strong> Pour obtenir davantage de d\u00e9tails sur les conversions, nous avons mis en place une mesure de l’impact sur les ventes en collaboration avec IRI<\/a> lors de la premi\u00e8re vague de campagne (3 000 participants). Apr\u00e8s une p\u00e9riode d’analyse de 12 semaines dans 6 points de vente, la marque a augment\u00e9 ses ventes en valeur de 2,1% et ses ventes en volume de 1,9%, entra\u00eenant la vente de plus de 158 000 unit\u00e9s suppl\u00e9mentaires<\/strong> et un ROI positif de 7,6 \u20ac au niveau national.<\/p>\n

Chlo\u00e9 Basten, H\u00e9par Product Manager (Nestl\u00e9 Waters)<\/strong> explique : \u00ab\u00a0Il s’agit d’une campagne qui a du sens pour aborder un sujet tabou et nourrir le discours de la marque sur le transit. Un format qui \u00e9duque non seulement les ambassadeurs sur le produit et ses avantages, mais qui engage \u00e9galement la[Nestl\u00e9] communaut\u00e9 avec la marque H\u00e9par \u00e0 travers la cr\u00e9ation de contenu et les retours d’exp\u00e9rience. <\/span>Les r\u00e9sultats ont d\u00e9pass\u00e9 nos attentes et nos r\u00e9f\u00e9rences, nous permettant de travailler \u00e0 la fois sur les aspects qualitatifs et quantitatifs avec un ROI ultra-comp\u00e9titif et des am\u00e9liorations significatives de nos ventes en valeur et en volume.\u00a0\u00bb<\/span><\/em><\/p>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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NANO INFLUENCEURSCas clientsh\u00e9par (nestl\u00e9) H\u00e9par est une marque d’eau qui propose une solution efficace et naturelle aux probl\u00e8mes de transit. En France, elle jouit d’une forte notori\u00e9t\u00e9, mais a connu une diminution des investissements m\u00e9diatiques. Par cons\u00e9quent, l’\u00e9quipe marketing envisageait de r\u00e9investir massivement dans les sources de recherche prioritaires du produit, les amis et la […]<\/p>\n","protected":false},"author":19,"featured_media":9054,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[],"class_list":["post-31810","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/31810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=31810"}],"version-history":[{"count":6,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/31810\/revisions"}],"predecessor-version":[{"id":33336,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/31810\/revisions\/33336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/9054"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=31810"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=31810"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=31810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}