{"id":33101,"date":"2024-02-06T15:38:50","date_gmt":"2024-02-06T15:38:50","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=33101"},"modified":"2024-02-06T16:13:47","modified_gmt":"2024-02-06T16:13:47","slug":"recrutement-de-consommateurs-pour-caprice-des-dieux","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/recrutement-de-consommateurs-pour-caprice-des-dieux\/","title":{"rendered":"Recrutement de consommateurs pour Caprice des Dieux"},"content":{"rendered":"

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ACTIVATION DE NANO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>CAPRICE DES DIEUX<\/h1>\n

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En France, nous avons mis \u00e0 profit notre expertise pour aider la marque Caprice des Dieux<\/a> \u00e0 attirer de nouveaux consommateurs sur le temps fort de la Saint-Valentin. Notre objectif \u00e9tait de les recruter en les informant sur les diverses fa\u00e7ons d’utiliser les produits \u00e0 travers des recettes gourmandes, et de leur faire conna\u00eetre les produits compl\u00e9mentaires de la gamme en mettant en avant les sp\u00e9cificit\u00e9s de chacun.<\/p>\n

1000 influenceurs pour succomber au Caprice<\/strong><\/h2>\n

Au sein de notre communaut\u00e9 TRND<\/a>, nous avons s\u00e9lectionn\u00e9 1 000 nano influenceurs parmi 8000 candidatures re\u00e7ues pour participer \u00e0 la campagne. Nous avons pris soin de choisir des individus qui affectionnent le fromage et qui int\u00e8grent sa consommation dans leurs habitudes quotidiennes, appr\u00e9ciant des instants de plaisir sans culpabilit\u00e9.<\/p>\n

Chaque influenceur a re\u00e7u une box g\u00e9n\u00e9reuse comprenant plusieurs produits\u00a0: Caprice des Dieux 200g, Mini Caprice des Dieux et Caprice des Anges. Pendant 3 semaines, nous les avons guid\u00e9s \u00e0 travers un dialogue 1:1 et les avons inspir\u00e9s avec diff\u00e9rents d\u00e9fis pour cr\u00e9er du contenu de qualit\u00e9 \u00e0 partager sur leurs r\u00e9seaux sociaux\u00a0: pr\u00e9parer une planche ap\u00e9ritive, r\u00e9aliser un c\u0153ur Caprice et reproduire une recette sp\u00e9ciale Saint-Valentin.<\/p>\n

Des contenus gourmands et s\u00e9duisants<\/strong><\/h2>\n

L\u2019implication des influenceurs a permis la cr\u00e9ation de plus de 3200 contenus publi\u00e9s majoritairement sur Instagram, g\u00e9n\u00e9rant un total de 3 481 865 impressions en ligne. Les 3 produits ont fait fondre le c\u0153ur des ambassadeurs s\u00e9lectionn\u00e9s, avec un taux de recommandation de 99,9% et une intention d’achat moyenne de 98% \u00e0 la fin de la campagne. D\u2019excellentes notes produits ont \u00e9t\u00e9 attribu\u00e9es \u00e0 chaque fromage, avec une moyenne de 4,8\/5 pour la marque Caprice des Dieux.<\/p>\n

La mise en avant de l\u2019\u00e9v\u00e9nement phare de la Saint-Valentin a contribu\u00e9 \u00e0 amplifier le bouche-\u00e0-oreille et la cr\u00e9ation de contenus en ligne, favorisant le vif succ\u00e8s de cette campagne.<\/p>\n

Faites d\u00e9filer la page pour voir les KPIs de la campagne et cliquez ici pour d\u00e9couvrir d’autres cas clients<\/a>.<\/p>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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Nous avons aid\u00e9 la marque Caprice des Dieux \u00e0 s\u00e9duire de nouveaux consommateurs sur le temps fort de la Saint-Valentin. D\u00e9couvrez les r\u00e9sultats de la campagne !<\/p>\n","protected":false},"author":19,"featured_media":33102,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[1571,569,1388,1569,1570,320,1567,1568],"class_list":["post-33101","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr","project_tag-campagne-influence-food","project_tag-campagne-marketing-dinfluence","project_tag-cas-client-influence","project_tag-exemple-campagne-dinfluence","project_tag-meilleure-campagne-influence","project_tag-nano-influenceurs","project_tag-recrutement-de-consommateurs","project_tag-saint-valentin"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/33101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=33101"}],"version-history":[{"count":3,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/33101\/revisions"}],"predecessor-version":[{"id":33150,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/33101\/revisions\/33150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/33102"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=33101"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=33101"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=33101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}