{"id":34036,"date":"2024-03-08T11:10:24","date_gmt":"2024-03-08T11:10:24","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=34036"},"modified":"2024-04-10T09:15:07","modified_gmt":"2024-04-10T09:15:07","slug":"nano-influenceurs-pour-carrefour-sensation-vegetal","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-influenceurs-pour-carrefour-sensation-vegetal\/","title":{"rendered":"Nano influenceurs pour Carrefour Sensation Vegetal"},"content":{"rendered":"

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ACTIVATION DE NANO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>CARREFOUR SENSATION VEGETAL<\/h1>\n

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Face \u00e0 un besoin de r\u00e9assurance et d\u2019\u00e9ducation produit, l\u2019enseigne Carrefour a choisi de faire appel \u00e0 notre agence en France pour accro\u00eetre la notori\u00e9t\u00e9 de sa gamme Carrefour Sensation V\u00e9g\u00e9tal. Nous avions pour objectifs de recruter de nouveaux consommateurs, g\u00e9n\u00e9rer du bouche-\u00e0-oreille, cr\u00e9er une pr\u00e9sence active sur les r\u00e9seaux sociaux et g\u00e9n\u00e9rer du trafic en magasin.<\/p>\n

Une s\u00e9lection de 3000 nano influenceurs<\/strong><\/h2>\n

Notre \u00e9quipe a s\u00e9lectionn\u00e9 3000 nano influenceurs, non r\u00e9mun\u00e9r\u00e9s, parmi les 6000 candidatures re\u00e7ues sur notre plateforme TRND<\/a>. Ces profils, qu\u2019ils soient v\u00e9g\u00e9tariens, flexitariens ou tout simplement curieux de d\u00e9couvrir des alternatives v\u00e9g\u00e9tales, ont eu l\u2019opportunit\u00e9 d\u2019exp\u00e9rimenter une s\u00e9lection de produits de la gamme, notamment les croq\u2019pan\u00e9s et la cr\u00e8me chocolat au lait d\u2019amande.<\/p>\n

Pendant 4 semaines, leur mission consistait \u00e0 d\u00e9guster les produits et \u00e0 les partager avec leur entourage lors de moments conviviaux. \u00c0 l’issue de cette exp\u00e9rience gustative, nous les avons encourag\u00e9s \u00e0 distribuer des bons de r\u00e9duction \u00e0 leurs proches, dans le but de dynamiser le trafic en magasin.<\/p>\n

Un engagement impactant<\/strong><\/h2>\n

L’engagement des influenceurs a permis d’atteindre plus de 5,5 millions de personnes sur les r\u00e9seaux sociaux. Leur cr\u00e9ativit\u00e9 s’est exprim\u00e9e \u00e0 travers la cr\u00e9ation de plus de 6000 contenus g\u00e9n\u00e9r\u00e9s par les utilisateurs (UGC), comprenant des photos, des vid\u00e9os, et des commentaires. Ils ont partag\u00e9 leurs d\u00e9couvertes avec leurs amis et leur famille, attribuant en moyenne une note de 4,4\/5 aux produits.<\/p>\n

Faites d\u00e9filer la page pour voir les KPIs de la campagne et cliquez ici pour d\u00e9couvrir d’autres cas clients<\/a>.<\/p>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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D\u00e9couvrez comment nous avons aid\u00e9 Carrefour \u00e0 faire d\u00e9couvrir sa gamme Carrefour Sensation Vegetal gr\u00e2ce au pouvoir de 3 000 nano influenceurs !<\/p>\n","protected":false},"author":19,"featured_media":34037,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[569,1428,690,356,320],"class_list":["post-34036","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr","project_tag-campagne-marketing-dinfluence","project_tag-exemple-campagne-dinfluence-reussie","project_tag-exemple-campagne-influence-marketing","project_tag-influencer-marketing-case-study-fr","project_tag-nano-influenceurs"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/34036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=34036"}],"version-history":[{"count":6,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/34036\/revisions"}],"predecessor-version":[{"id":35633,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/34036\/revisions\/35633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/34037"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=34036"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=34036"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=34036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}