{"id":35611,"date":"2024-04-10T09:01:14","date_gmt":"2024-04-10T09:01:14","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-et-micro-influenceurs-pour-carrefour-baby\/"},"modified":"2024-04-10T09:21:11","modified_gmt":"2024-04-10T09:21:11","slug":"nano-et-micro-influenceurs-pour-carrefour-baby","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-et-micro-influenceurs-pour-carrefour-baby\/","title":{"rendered":"Nano et Micro influenceurs pour Carrefour Baby"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#FF4E00&Prime; background_image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb67px|0px|67.1875px|0px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_font=\u00a0\u00bbRoboto|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||19px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>ACTIVATION DE NANO INFLUENCEURS<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Cas clients<br \/><tt-underline><\/tt-underline>CARREFOUR BABY<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text quote_border_color=\u00a0\u00bb#FF4E00&Prime; _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb quote_font=\u00a0\u00bbRoboto|300|on||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>La marque Carrefour a fait appel \u00e0 notre expertise pour promouvoir sa nouvelle gamme My Carrefour Baby 0% sans lotion ni parfum, \u00e0 travers des activations d\u2019influence online et offline. Notre mission consistait \u00e0 \u00e9duquer le public cible sur les avantages du produit et \u00e0 lui faire comprendre ses b\u00e9n\u00e9fices en termes d&rsquo;efficacit\u00e9. Un des objectifs cl\u00e9s \u00e9tait \u00e9galement d&rsquo;attirer de nouveaux consommateurs en proposant du contenu en ligne instructif et de qualit\u00e9.<\/p>\n<h2><strong>Activation de 3000 nano &amp; micro influenceurs<\/strong><\/h2>\n<p>Pour atteindre ces objectifs cruciaux pour la marque, nous avons identifi\u00e9 et s\u00e9lectionn\u00e9 3000 nano et micro influenceurs parmi 5 964 profils pertinents, qui ont efficacement repr\u00e9sent\u00e9 la marque sur les r\u00e9seaux sociaux. Ces influenceurs \u00e9taient \u00e0 92% des femmes, r\u00e9sidants \u00e0 proximit\u00e9 d&rsquo;un magasin Carrefour et attach\u00e9s \u00e0 la qualit\u00e9, l&rsquo;absorption et au prix des couches pour b\u00e9b\u00e9.<\/p>\n<p>Dans le but de stimuler le bouche-\u00e0-oreille, des bons de r\u00e9duction ont \u00e9t\u00e9 inclus dans leurs box d&rsquo;influenceurs, les encourageant ainsi \u00e0 partager l\u2019exp\u00e9rience avec leur entourage. De plus, nous les avons guid\u00e9s et inspir\u00e9s \u00e0 travers notre blog en leur proposant diff\u00e9rents d\u00e9fis visant \u00e0 cr\u00e9er du contenu de haute qualit\u00e9 sur les r\u00e9seaux sociaux.<\/p>\n<h2><strong>Une production massive d\u2019UGC<\/strong><\/h2>\n<p>L&rsquo;engagement sur les r\u00e9seaux sociaux a \u00e9t\u00e9 remarquable, avec la cr\u00e9ation de 6 219 contenus sur les r\u00e9seaux sociaux, ce qui a g\u00e9n\u00e9r\u00e9 2,5 millions d&rsquo;impressions en ligne. Les influenceurs ont \u00e9t\u00e9 tr\u00e8s r\u00e9ceptifs \u00e0 la nouvelle gamme Carrefour, lui attribuant une note produit de 4,5 sur 5. Les retours des participants ont \u00e9t\u00e9 tr\u00e8s positifs, avec un taux de recommandation de 93% et une intention d&rsquo;achat de 80% \u00e0 la fin de la campagne.<\/p>\n<p>Faites d\u00e9filer vers le bas pour voir davantage de KPI, et <a href=\"https:\/\/www.territory-influence.com\/fr\/case-studies\/\">cliquez ici pour d\u00e9couvrir plus de cas.<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; specialty=\u00a0\u00bbon\u00a0\u00bb padding_top_1=\u00a0\u00bb0px\u00a0\u00bb admin_label=\u00a0\u00bbWork Section\u00a0\u00bb module_class=\u00a0\u00bb et_pb_specialty_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; inner_width=\u00a0\u00bb100%\u00a0\u00bb inner_width_tablet=\u00a0\u00bb100%\u00a0\u00bb inner_width_phone=\u00a0\u00bb\u00a0\u00bb inner_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb inner_max_width=\u00a0\u00bb100%\u00a0\u00bb inner_max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb inner_max_width_phone=\u00a0\u00bb\u00a0\u00bb inner_max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb0px|5%|0px|5%\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; 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