{"id":36811,"date":"2024-05-17T14:15:05","date_gmt":"2024-05-17T14:15:05","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencers-pour-tassimo\/"},"modified":"2024-05-22T08:11:53","modified_gmt":"2024-05-22T08:11:53","slug":"nano-influencers-pour-tassimo","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-influencers-pour-tassimo\/","title":{"rendered":"Nano Influencers pour Tassimo"},"content":{"rendered":"

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ACTIVATION DE NANO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>Tassimo<\/h1>\n

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Nous avons accompagn\u00e9 la marque Tassimo sur une campagne d\u2019influence ax\u00e9e sur trois objectifs sp\u00e9cifiques : consolider la visibilit\u00e9 de la marque face \u00e0 la concurrence, \u00e9duquer les consommateurs sur les diff\u00e9rentes utilisations possibles de la machine Tassimo, et accro\u00eetre la perception positive de la marque.<\/p>\n

500 nano influenceurs tr\u00e8s engag\u00e9s<\/strong><\/h2>\n

Au sein de notre communaut\u00e9 TRND, nous avons s\u00e9lectionn\u00e9 500 nano influenceurs qui ont \u00e9t\u00e9 activement impliqu\u00e9s dans la cr\u00e9ation de contenu de qualit\u00e9 sur les r\u00e9seaux sociaux tout au long de la campagne. Tous ces influenceurs \u00e9taient des amateurs r\u00e9guliers de boissons gourmandes et ils \u00e9taient guid\u00e9s par un blog d\u00e9di\u00e9 proposant divers d\u00e9fis pour les encourager \u00e0 produire du contenu. Ils ont eu l\u2019opportunit\u00e9 de d\u00e9couvrir un pack complet de 3 saveurs diff\u00e9rentes de Tassimo qu\u2019ils ont partag\u00e9 avec leurs proches et leur entourage.<\/p>\n

Une note produit de 4,7\/5<\/strong><\/h2>\n

Les diff\u00e9rentes vari\u00e9t\u00e9s propos\u00e9es par Tassimo ont \u00e9norm\u00e9ment plu aux ambassadeurs, convertissant de nouveaux consommateurs avec un taux de recommandation de 99% et une intention d\u2019achat de 98%. L\u2019\u00e9ducation produit apport\u00e9 tout au long du projet a permis de recruter de nouveaux consommateurs, atteignant un reach offline de 75K grace \u00e0 des recommandations personnelles. Les promesses produits de Tassimo ont \u00e9t\u00e9 valid\u00e9es et bien comprises par les ambassadeurs, qui lui ont attribu\u00e9 une note produit de 4,7\/5. Au total, 1128 contenus ont \u00e9t\u00e9 publi\u00e9 sur les r\u00e9seaux sociaux, g\u00e9n\u00e9rant un Reach Online de 1,8M d\u2019impressions.<\/p>\n

Faites d\u00e9filer vers le bas pour voir davantage de KPI, et cliquez ici pour d\u00e9couvrir plus de cas.<\/a><\/p>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/strong><\/h2>\n

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D\u00e9couvrez la campagne d’influence que nous avons mise en place pour la marque Tassimo.<\/p>\n","protected":false},"author":19,"featured_media":36745,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[16,236],"project_tag":[1697,271,354,253,252,355,272,356,358,255,258,474],"class_list":["post-36811","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages","project_category-food-beverages-fr","project_tag-case-clients","project_tag-case-study","project_tag-influencer-campaign-fr","project_tag-influencer-campaign","project_tag-influencer-marketing","project_tag-influencer-marketing-fr","project_tag-influencer-marketing-case-study","project_tag-influencer-marketing-case-study-fr","project_tag-nano-influencers-fr","project_tag-nano-influencers","project_tag-the-best-influencers-marketing-campaign-examples","project_tag-the-best-influencers-marketing-campaign-examples-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/36811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=36811"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/36811\/revisions"}],"predecessor-version":[{"id":36908,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/36811\/revisions\/36908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/36745"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=36811"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=36811"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=36811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}