{"id":37657,"date":"2024-06-12T09:35:36","date_gmt":"2024-06-12T09:35:36","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influenceurs-pour-la-nouvelle-gamme-mixa\/"},"modified":"2024-10-16T13:22:30","modified_gmt":"2024-10-16T13:22:30","slug":"nano-influenceurs-pour-la-nouvelle-gamme-mixa","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/nano-influenceurs-pour-la-nouvelle-gamme-mixa\/","title":{"rendered":"Lancement Produit Mixa avec des Nano Influenceurs"},"content":{"rendered":"

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ACTIVATION DE NANO INFLUENCEURS<\/p>\n

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Cas clients
<\/tt-underline>MIXA<\/h1>\n

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En France, nous avons collabor\u00e9 avec Mixa pour orchestrer le grand lancement de leur nouvelle gamme compos\u00e9e de trois cr\u00e8mes pour le corps. L\u2019objectif de la campagne \u00e9tait d’augmenter la visibilit\u00e9 de ce lancement, d’informer les consommateurs sur l’innovation produit et de maximiser l’acquisition de nouveaux clients.<\/p>\n

1200 influenceurs activ\u00e9s pour parler de la nouvelle gamme<\/strong><\/h2>\n

Nous avons s\u00e9lectionn\u00e9 1200 influenceurs non r\u00e9mun\u00e9r\u00e9s sur notre plateforme TRND. Tous \u00e9taient des utilisateurs quotidiens de cr\u00e8me hydratante pour le corps, et 20% d’entre eux achetaient leurs produits cosm\u00e9tiques en pharmacie. En fonction de leur type de peau, ces influenceurs ont eu l’occasion de tester diff\u00e9rents produits de la nouvelle gamme, qui comprenait les cr\u00e8mes Cica R\u00e9paration, Panth\u00e9nol Confort et C\u00e9ramide Protection.<\/p>\n

Les influenceurs ont \u00e9t\u00e9 guid\u00e9 tout au long de la campagne \u00e0 travers un blog de projet d\u00e9di\u00e9 et divers d\u00e9fis pour cr\u00e9er du contenu de qualit\u00e9 sur les r\u00e9seaux sociaux.<\/p>\n

Une campagne m\u00e9langeant Ratings & Reviews et social media content<\/strong><\/h2>\n

Les ambassadeurs ont grandement appr\u00e9ci\u00e9 l’efficacit\u00e9, l’hydratation et l’odeur des trois cr\u00e8mes Mixa, ce qui a conduit \u00e0 la cr\u00e9ation de 2500 UGC de qualit\u00e9 sur les r\u00e9seaux sociaux g\u00e9n\u00e9rant plus de 2,6M d\u2019impressions en ligne. Leur engagement a permis d’atteindre les objectifs de Ratings & Reviews avec 808 avis d\u00e9pos\u00e9s sur le site de Mixa et 166 avis sur Amazon.<\/p>\n

Faites d\u00e9filer vers le bas pour voir davantage de KPI, et cliquez ici pour d\u00e9couvrir plus de cas.<\/a><\/p>\n

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Vous souhaitez aller plus loin et obtenir des conseils personnalis\u00e9s pour votre marque ?<\/strong><\/h2>\n

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D\u00e9couvrez la campagne d’influence pour la nouvelle gamme Mixa.<\/p>\n","protected":false},"author":19,"featured_media":37619,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[235],"project_tag":[1697,354,355,356,357,358,359,474],"class_list":["post-37657","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beaute","project_tag-case-clients","project_tag-influencer-campaign-fr","project_tag-influencer-marketing-fr","project_tag-influencer-marketing-case-study-fr","project_tag-micro-influencers-fr","project_tag-nano-influencers-fr","project_tag-the-best-influencer-campaigns-fr","project_tag-the-best-influencers-marketing-campaign-examples-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/37657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=37657"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/37657\/revisions"}],"predecessor-version":[{"id":39521,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/37657\/revisions\/39521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/37619"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=37657"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=37657"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=37657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}