{"id":38659,"date":"2024-07-29T12:39:41","date_gmt":"2024-07-29T12:39:41","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/campagne-soflow-le-parcours-dune-marque-de-beaute-vers-13m-de-reach\/"},"modified":"2024-10-16T13:19:32","modified_gmt":"2024-10-16T13:19:32","slug":"campagne-soflow-le-parcours-dune-marque-de-beaute-vers-13m-de-reach","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/fr\/project\/campagne-soflow-le-parcours-dune-marque-de-beaute-vers-13m-de-reach\/","title":{"rendered":"Campagne So!Flow : Le parcours d’une marque de beaut\u00e9 vers 13M de Reach"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#FF4E00″ background_image=\u00a0\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb67px|0px|67.1875px|0px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ text_font=\u00a0\u00bbRoboto|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||19px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

NANO INFLUENCEURS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbtt-white\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Case study
<\/tt-underline>so!flow by vis plantis<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb54px||18px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text quote_border_color=\u00a0\u00bb#FF4E00″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|500|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb quote_font=\u00a0\u00bbRoboto|300|on||||||\u00a0\u00bb header_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_font=\u00a0\u00bbRoboto|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Nous avons eu l’opportunit\u00e9 de collaborer avec so!flow par Vis Plantis<\/a>, un fabricant r\u00e9put\u00e9 de produits capillaires qui adopte le concept d’\u00e9quilibre PEH. L’objectif de la campagne \u00e9tait non seulement d’accro\u00eetre les ventes, mais \u00e9galement d’\u00e9largir la visibilit\u00e9 de la marque en ligne en suscitant un int\u00e9r\u00eat authentique et en g\u00e9n\u00e9rant du contenu pr\u00e9cieux des consommateurs.<\/p>\n

Notre Strategie<\/h2>\n

Mobilisation des micro influenceurs : Nous avons collabor\u00e9 avec 1 000 micro-influenceurs ayant des profils influents sur les r\u00e9seaux sociaux. Leur objectif \u00e9tait de cr\u00e9er du contenu authentique qui refl\u00e8te leurs exp\u00e9riences r\u00e9elles avec les produits so!flow.<\/p>\n

\u00c9ducation et partenariat : Un aspect crucial a \u00e9t\u00e9 d’informer les influenceurs sur les avantages des produits. Les ressources \u00e9ducatives fournies ont permis une meilleure compr\u00e9hension des produits et de leurs propri\u00e9t\u00e9s uniques li\u00e9es au concept d’\u00e9quilibre PEH.<\/p>\n

Analyse et mesure de l’efficacit\u00e9 : Nous avons effectu\u00e9 un suivi syst\u00e9matique des activit\u00e9s des influenceurs et analys\u00e9 les r\u00e9actions de la communaut\u00e9 en ligne pour \u00e9valuer continuellement l’efficacit\u00e9 de la campagne. Nos principaux indicateurs de performance incluaient l’engagement<\/a>, la port\u00e9e et la conversion.<\/p>\n

Un Reach total de 13,26 millions<\/h2>\n

Les r\u00e9sultats de notre campagne ont d\u00e9pass\u00e9 toutes les attentes. Les ambassadeurs de la marque ont cr\u00e9\u00e9 1 892 contenus uniques<\/a>, atteignant ainsi une port\u00e9e totale de 13,26 millions de personnes<\/strong>. Pr\u00e8s de 99 % des participants \u00e0 la campagne ont exprim\u00e9 leur volont\u00e9 de recommander les produits so!flow, et 97 % ont indiqu\u00e9 leur intention d’achat future.<\/p>\n

R\u00e9sum\u00e9<\/h2>\n

Gr\u00e2ce \u00e0 une utilisation strat\u00e9gique des micro-influenceurs, cette campagne a permis \u00e0 So!flow par Vis Plantis de renforcer sa visibilit\u00e9 en ligne et de consolider ses relations avec les clients. L’\u00e9ducation des influenceurs et leur engagement ont conduit \u00e0 la cr\u00e9ation de contenu authentique et pr\u00e9cieux, ayant un impact important sur la reconnaissance de la marque et la fid\u00e9lit\u00e9 des clients.<\/p>\n

D\u00e9couvrez les KPI ci-dessous.<\/p>\n

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Souhaitez-vous passer \u00e0 l’\u00e9tape suivante et recevoir des conseils personnalis\u00e9s pour votre marque ?<\/p>\n

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NANO INFLUENCEURSCase studyso!flow by vis plantisNous avons eu l’opportunit\u00e9 de collaborer avec so!flow par Vis Plantis, un fabricant r\u00e9put\u00e9 de produits capillaires qui adopte le concept d’\u00e9quilibre PEH. L’objectif de la campagne \u00e9tait non seulement d’accro\u00eetre les ventes, mais \u00e9galement d’\u00e9largir la visibilit\u00e9 de la marque en ligne en suscitant un int\u00e9r\u00eat authentique et en […]<\/p>\n","protected":false},"author":35,"featured_media":34908,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[235],"project_tag":[354,355,356,473,357,358,359,474],"class_list":["post-38659","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beaute","project_tag-influencer-campaign-fr","project_tag-influencer-marketing-fr","project_tag-influencer-marketing-case-study-fr","project_tag-influencers-fr","project_tag-micro-influencers-fr","project_tag-nano-influencers-fr","project_tag-the-best-influencer-campaigns-fr","project_tag-the-best-influencers-marketing-campaign-examples-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/38659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=38659"}],"version-history":[{"count":14,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/38659\/revisions"}],"predecessor-version":[{"id":39519,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/38659\/revisions\/39519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/34908"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=38659"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=38659"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=38659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}