notre plateforme<\/a>, soigneusement s\u00e9lectionn\u00e9s pour leur passion pour la food et leur capacit\u00e9 \u00e0 g\u00e9n\u00e9rer des conversations authentiques. Objectif : mobiliser de v\u00e9ritables ambassadeurs capables d\u2019introduire la gamme Vico Street Food au c\u0153ur de leurs communaut\u00e9s. <\/p>\n2. Activation<\/strong><\/p>\nLes influenceurs ont re\u00e7u des discovery packs con\u00e7us pour transformer la d\u00e9gustation en v\u00e9ritable exp\u00e9rience immersive :<\/p>\n
\n- \n
Un guide \u201croad trip des saveurs<\/strong>\u201d, imagin\u00e9 comme un carnet de voyage<\/p>\n<\/li>\n- \n
Des flyers pour raconter l\u2019histoire de Vico, d\u00e9tailler la composition des produits et valoriser les engagements de la marque<\/p>\n<\/li>\n
- \n
Des articles de blog et des quiz pour enrichir la d\u00e9couverte et stimuler des \u00e9changes ludiques<\/p>\n<\/li>\n<\/ul>\n
\u00c9quip\u00e9s de ces contenus, les ambassadeurs ont \u00e9t\u00e9 invit\u00e9s \u00e0 :<\/p>\n
\n- \n
D\u00e9guster les produits et partager leurs chips pr\u00e9f\u00e9r\u00e9es avec leurs proches<\/p>\n<\/li>\n
- \n
Publier des contenus UGC authentiques sur Instagram, TikTok et au-del\u00e0<\/p>\n<\/li>\n
- \n
G\u00e9n\u00e9rer des conversations offline, en famille comme entre amis<\/p>\n<\/li>\n<\/ul>\n
3. Engagement<\/strong>
Le territoire cr\u00e9atif (un road trip gustatif guid\u00e9 par les chips elles-m\u00eames) a donn\u00e9 naissance \u00e0 des contenus immersifs, fun et profond\u00e9ment authentiques<\/strong>. Les influenceurs ont mis en sc\u00e8ne les recettes comme autant de destinations, \u00e0 travers des formats m\u00ealant p\u00e9dagogie et divertissement. <\/p>\n
4. Amplification<\/strong>
En combinant influence digitale et d\u00e9gustations \u00ab\u00a0offline<\/strong>\u00ab\u00a0, la campagne a largement d\u00e9pass\u00e9 les seuls r\u00e9seaux sociaux. Cette approche hybride a permis \u00e0 Vico de cr\u00e9er du lien avec les communaut\u00e9s dans la vraie vie, tout en renfor\u00e7ant sa cr\u00e9dibilit\u00e9 en ligne. <\/p>\nDes r\u00e9sultats remarquables :<\/h2>\n\n- \n
4.9 million impressions<\/strong><\/p>\n<\/li>\n- \n
346,000 contacts offline<\/strong> via d\u00e9gustations et bouche-\u00e0-oreille<\/p>\n<\/li>\n- \n
+4,000 contenus social media cr\u00e9\u00e9s<\/strong><\/p>\n<\/li>\n- \n
98% de taux de recommandation pour Vico<\/strong><\/p>\n<\/li>\n- \n
93% de taux de recommandation pour la gamme Street Food<\/strong><\/p>\n<\/li>\n- \n
87% d\u2019intention d\u2019achat<\/strong><\/p>\n<\/li>\n- \n
Note moyenne : 4,2\/5<\/strong><\/p>\n<\/li>\n- \n
97 % de validation<\/strong> de la promesse produit : \u00ab Une gamme innovante aux saveurs originales \u00bb<\/p>\n<\/li>\n<\/ul>\n<\/h3>\nCe qu\u2019en disent les participants :<\/h3>\n\n\u201cD\u00e9couvrir Vico Street Food, c\u2019\u00e9tait comme voyager sans quitter ma cuisine. Les saveurs sont audacieuses, originales et super fun \u00e0 partager entre amis. J\u2019ai h\u00e2te d\u2019en racheter !\u201d<\/em> \u2014 <\/span> Ambassadeur<\/strong><\/strong><\/h3>\n<\/blockquote>\nKey Takeaway<\/h2>\n
En combinant influence, p\u00e9dagogie et exp\u00e9rience,<\/strong> Vico a su capter l\u2019attention de la Gen Z et transformer sa gamme Street Food en bien plus qu\u2019un simple produit : une v\u00e9ritable invitation au voyage<\/strong>. Gr\u00e2ce \u00e0 un storytelling authentique et des ambassadeurs engag\u00e9s, la campagne n\u2019a pas seulement g\u00e9n\u00e9r\u00e9 de l\u2019essai\u2026 elle a install\u00e9 une vraie pr\u00e9f\u00e9rence de marque sur le long terme. <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ make_equal=\u00a0\u00bbon\u00a0\u00bb use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb padding_top_1=\u00a0\u00bb0px\u00a0\u00bb admin_label=\u00a0\u00bbWork Section\u00a0\u00bb module_class=\u00a0\u00bb et_pb_specialty_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ inner_width=\u00a0\u00bb100%\u00a0\u00bb inner_width_tablet=\u00a0\u00bb100%\u00a0\u00bb inner_width_phone=\u00a0\u00bb\u00a0\u00bb inner_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb inner_max_width=\u00a0\u00bb100%\u00a0\u00bb inner_max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb 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ACTIVATION NANO & MICRO INFLUENCEURSCase StudyVICO STREET FOODUn road trip gourmand qui a fait rayonner la Street Food sign\u00e9e Vico Chez Territory Influence, nous avons accompagn\u00e9 Vico dans le lancement de sa nouvelle gamme Street Food, pens\u00e9e pour s\u00e9duire la Gen Z et \u00e9veiller leurs papilles. Le d\u00e9fi : toucher les moins de 35 ans, […]<\/p>\n","protected":false},"author":28,"featured_media":42537,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[236],"project_tag":[1697,354,355,356,1389,357,358],"class_list":["post-43230","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-fr","project_tag-case-clients","project_tag-influencer-campaign-fr","project_tag-influencer-marketing-fr","project_tag-influencer-marketing-case-study-fr","project_tag-lancement-produit","project_tag-micro-influencers-fr","project_tag-nano-influencers-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/43230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/comments?post=43230"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/43230\/revisions"}],"predecessor-version":[{"id":43232,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project\/43230\/revisions\/43232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media\/42537"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/media?parent=43230"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_category?post=43230"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/fr\/wp-json\/wp\/v2\/project_tag?post=43230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}