INCREASED MARKET SHARE FOR OLD EL PASO

The food manufacturer General Mills searched for a suitable way to promote its brand “Old El Paso Restaurante” online and offline and to directly increase sales.

As a full-service partner for influencer marketing we gave 5,000 Nano Influencers the opportunity to try out the Old El Paso products and to increase awareness and sales.

Nano Influencers push online content and sales figures

5,000 selected Nano Influencers were assigned by TERRITORY Influence to try out the Old El Paso Tacos together with friends and acquaintances and to distribute coupons. The tools included in the test package invited the participants to generate the appropriate online content in the form of photos.

More sales and higher market share

7%

sales of the product line from the campaign

17%

more market share for Old El Paso

measurement performed by IRI – SMART Census 2016.

The 5,000 Nano Influencers were not only able to increase the sales figures of the product as well as those of the entire product range during the campaign period, they even ensured that the ROI more than doubled in the short term compared to other media measures.

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