{"id":20786,"date":"2023-03-10T16:19:48","date_gmt":"2023-03-10T16:19:48","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencerek-a-sezamo-e-kereskedelem-fellenditesere\/"},"modified":"2024-05-21T13:08:46","modified_gmt":"2024-05-21T13:08:46","slug":"nano-influencerek-a-sezamo-e-kereskedelem-fellenditesere","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/nano-influencerek-a-sezamo-e-kereskedelem-fellenditesere\/","title":{"rendered":"Nano influencerek a Sezamo e-kereskedelem fellend\u00edt\u00e9s\u00e9re"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO INFLUENCEREK<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Esettanulm\u00e1ny
\n<\/tt-underline>SEZAMO E-Kereskedelem<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.16.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||4px|||” global_colors_info=”{}”]<\/p>\n

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Mi a Szezamo?<\/strong><\/h2>\n

+7000 referenci\u00e1val Sezamo.it<\/strong><\/span><\/a> egy olasz \u00e9lelmiszeripari e-kereskedelmi szolg\u00e1ltat\u00e1s, amely a megrendel\u00e9st\u0151l sz\u00e1m\u00edtott h\u00e1rom \u00f3r\u00e1n bel\u00fcl mindenf\u00e9le \u00e9lelmiszert h\u00e1zhoz sz\u00e1ll\u00edt a v\u00e1s\u00e1rl\u00f3knak. A Rohlik csoporthoz tartoznak, amely Eur\u00f3pa egyik legfontosabb \u00e9lelmiszeripari e-kereskedelmi platformja.<\/p>\n

<\/span><\/p>\n

Influenszer strat\u00e9giai kapm\u00e1ny \u00faj lehet\u0151s\u00e9gekre <\/strong><\/h2>\n

Ez az online v\u00e1s\u00e1rl\u00e1si forradalom meg\u00e9rkezett Mil\u00e1n\u00f3ba, \u00e9s igyekezett n\u00f6vekedni az olasz piacon. Ez\u00e9rt egy kamp\u00e1nyt dolgoztunk ki a Sezamo ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9re Olaszorsz\u00e1gban a #BackToSchool id\u0151szakban, amely a m\u00e1rka egyik legnagyobb elad\u00e1si szezonja. Ezt \u00fagy val\u00f3s\u00edtottuk meg,hogy term\u00e9kkipr\u00f3b\u00e1l\u00e1ssal, a m\u00e1rka aj\u00e1nl\u00e1s\u00e1val ta felhaszn\u00e1l\u00f3kon kereszt\u00fcl tov\u00e1bbi \u00faj fogyaszt\u00f3kat toboroztunk<\/strong><\/p>\n

Els\u0151sorban kiv\u00e1laszottunk nano influencers <\/strong><\/span><\/a>a TRND.it <\/a><\/span><\/strong>a m\u00e1rka k\u00f6vetelm\u00e9nyeihez igazodva. Mil\u00e1n\u00f3ban \u00e9l\u0151 f\u00e9rfiak \u00e9s n\u0151k voltak, akik m\u00e1r online v\u00e1s\u00e1rroltak. Mindannyian \u00faj Sezamo-felhaszn\u00e1l\u00f3k voltak, \u00e9s a gyorsas\u00e1got, a term\u00e9kv\u00e1laszt\u00e9kot \u00e9s a min\u0151s\u00e9get az \u00e1rn\u00e1l fontosabbnak tartott\u00e1k. Val\u00f3j\u00e1ban 51% nem ismerte a m\u00e1rk\u00e1t a kamp\u00e1ny el\u0151tt.<\/p>\n

<\/span><\/p>\n

A tartalomk\u00e9sz\u00edt\u0151k m\u00e1rkanagyk\u00f6vetekk\u00e9 v\u00e1l\u00e1sa<\/strong><\/h2>\n

Egy vide\u00f3s oktat\u00f3vide\u00f3n kereszt\u00fcl,a m\u00e1rkanagyk\u00f6veit v\u00e9gigk\u00eds\u00e9rt\u00fck a regisztr\u00e1ci\u00f3t\u00f3l kezdve \u00e9s a v\u00e1s\u00e1rl\u00e1sig az\u00e9rt, hogy megk\u00f6nny\u00edts\u00fck a v\u00e1s\u00e1rl\u00e1st.<\/strong>Miut\u00e1n regisztr\u00e1ltak \u00e9s kipr\u00f3b\u00e1lt\u00e1k a szolg\u00e1ltat\u00e1st \u00e9s v\u00e1s\u00e1roltak az \u00e1ltalunk adott 40 \u20ac \u00e9rt\u00e9k\u0171 aj\u00e1nd\u00e9kutalv\u00e1nyb\u00f3l Ezut\u00e1n konkr\u00e9t felh\u00edv\u00e1sokkal \u00e9s blogbejegyz\u00e9sek alapj\u00e1n arra k\u00e9rt\u00fck \u0151ket, hogy ossz\u00e1k meg tapasztalataikat \u00e9s v\u00e9lem\u00e9ny\u00fcket a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia profiljaikon, valamint bar\u00e1taikkal \u00e9s csal\u00e1dtagjaikkal. Az Instagramra k\u00e9sz\u00fclt kreat\u00edv tartalmak<\/a><\/strong><\/span> (tippek megoszt\u00e1sa) megn\u00f6velt\u00e9k a social m\u00e9di\u00e1n kereszt\u00fcli el\u00e9r\u00e9st.<\/p>\n

A szolg\u00e1ltat\u00e1st a tartalomk\u00e9sz\u00edt\u0151k gyorsan elfogadt\u00e1k, \u00e9s pozit\u00edv aj\u00e1nl\u00e1sokat hagytak a Sezamo weboldal\u00e1n. V\u00e9g\u00fcl megosztott\u00e1k visszajelz\u00e9seiket a szolg\u00e1ltat\u00e1s el\u0151nyeir\u0151l.<\/p>\n

\n

\u201cA Sezamo nagyon j\u00f3 min\u0151s\u00e9g\u0171 \u00e9s szerte\u00e1gaz\u00f3 term\u00e9kpalett\u00e1val van jelen a piacon, ami azt jelenti, hogy minden nagyon j\u00f3 min\u0151s\u00e9g\u0171 \u00e9s friss \u00e9s nem utols\u00f3sorban k\u00f6rnyezetbar\u00e1t. Az egyik legf\u0151bb el\u0151nye a szolg\u00e1ltat\u00e1suknak, hogy nagyon gyors kiszolg\u00e1l\u00e1ssal dolgoznak (kevesebb mint 3 \u00f3ra alatt sz\u00e1ll\u00edtj\u00e1k ki a megrendel\u00e9seket.) Ez volt az egyik szempont, amit nagyon szerettem, hogy nagyon term\u00e9szetbar\u00e1t c\u00e9g. Nagyon \u00f6r\u00fcl\u00f6k, hogy r\u00e1juk tal\u00e1ltam!\u201d M\u00e1rkanagyk\u00f6vetek<\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

G\u00f6rgess le, hogy megismerd a legfontosabb KPI-okat.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/hNJKFMV3LTY” src_webm=”https:\/\/youtu.be\/P4AwtDbrqas” _builder_version=”4.16.0″ _module_preset=”default” max_width=”90%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16″ background_color=”#252422″ custom_margin=”-126px|||||” custom_padding=”110px||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ admin_label=”\u00c9rdekess\u00e9g” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Online megjelen\u00e9sek” number=”+1.7M” percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Offline el\u00e9r\u00e9s” number=”+5K” percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Influencer tartalomgy\u00e1rt\u00e1s” number=”438″ percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”M\u00e1rka aj\u00e1nl\u00e1sok” number=”98″ _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”\u00c1ltal\u00e1nos v\u00e9lem\u00e9ny a szolg\u00e1ltat\u00e1sr\u00f3l” number=”9.1\/10″ percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

Oszd meg!<\/h1>\n

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Ez az online v\u00e1s\u00e1rl\u00e1si forradalom meg\u00e9rkezett Mil\u00e1n\u00f3ba, \u00e9s igyekezett n\u00f6vekedni a piacon. Ez\u00e9rt kidolgoztunk egy influencer kamp\u00e1nyt, hogy n\u00f6velj\u00fck a Sezamo ismerts\u00e9g\u00e9t.<\/p>\n","protected":false},"author":19,"featured_media":20243,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[476],"project_tag":[482,480,485,484,479,478,481,483],"class_list":["post-20786","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-e-kereskedelem","project_tag-a-legjobb-nano-influeszer-kampany","project_tag-case-study-hu","project_tag-e-commerce-hu","project_tag-ecommerce-hu","project_tag-influencer-campaign-hu","project_tag-influencer-marketing-hu","project_tag-nano-influencer-hu","project_tag-service-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/20786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=20786"}],"version-history":[{"count":35,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/20786\/revisions"}],"predecessor-version":[{"id":36824,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/20786\/revisions\/36824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/20243"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=20786"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=20786"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=20786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}