{"id":25344,"date":"2023-07-04T15:55:43","date_gmt":"2023-07-04T15:55:43","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=25344"},"modified":"2023-11-21T14:30:03","modified_gmt":"2023-11-21T14:30:03","slug":"felix-marka-szamara-nano-es-mikro-influencerek","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/felix-marka-szamara-nano-es-mikro-influencerek\/","title":{"rendered":"Felix m\u00e1rka sz\u00e1m\u00e1ra nano \u00e9s mikro influencerek"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_margin=”||39px|||” custom_padding=”67px|0px|70.2px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

MIKRO & NANO INFLUENCEREK A FELIX SZ\u00c1M\u00c1RA<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>\u00a0felix<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.21.0″ min_height=”101.4px” custom_margin=”106px|||||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-98px|auto|-80px|auto||” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” min_height=”106.4px” custom_margin=”||0px|||” custom_padding=”0px||41px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

\n
\n

 <\/p>\n

Nano-\u00e9s micro influencerek aktiv\u00e1l\u00e1sa a Felix m\u00e1rka sz\u00e1m\u00e1ra<\/h2>\n

Id\u00e9n janu\u00e1rban kamp\u00e1nyt ind\u00edtottunk, hogy n\u00f6velj\u00fck a Felix<\/a> m\u00e1rka ismerts\u00e9g\u00e9t Magyarorsz\u00e1gon Instagram \u00e9s TikTok tartalmak seg\u00edts\u00e9g\u00e9vel. A kamp\u00e1ny sor\u00e1n 8 micro influencert \u00e9s 112 nano influencert vontunk be<\/p>\n

Influencerek aktiv\u00e1l\u00e1sa \u00e9s kamp\u00e1ny lefoly\u00e1sa<\/h2>\n

A kiv\u00e1lasztott 8 mikro influencerrel kapcsolatban fontos szempont volt, hogy lifestyle t\u00e9m\u00e1ban k\u00e9sz\u00edtsenek tartalmakat \u00e9s macska gazdik legyenek. A kamp\u00e1ny f\u00f3kusz\u00e1ban a \u201cFelix \u00e9letm\u00f3dra\u201d helyezt\u00fck a hangs\u00falyt: \u201cOly\u2019 klassz a cica\u00e9let!\u201d<\/strong> El\u0151sz\u00f6r is a k\u00f6vet\u0151k figyelm\u00e9nek felkelt\u00e9se volt a c\u00e9l Instagramon, hogy izgatottan v\u00e1rj\u00e1k a Felix \u00faj dal\u00e1t.<\/p>\n

Az online buzz-t 3 l\u00e9p\u00e9sben<\/strong> alak\u00edtottuk ki: felh\u00edvtuk a figyelmet az \u00faj dalra, megh\u00edvtuk az influencereket egy offline rendezv\u00e9nyre, majd TikTok-on az influencerek \u00e1ltal megosztott vide\u00f3kkal er\u0151s\u00edtett\u00fck meg az \u00fczenetet. Az els\u0151 f\u00e1zisban az influencerek el\u0151zetes inform\u00e1ci\u00f3kat posztoltak a Felix \u00faj dal\u00e1val kapcsolatban, ez\u00e1ltal felkeltett\u00e9k az \u00e9rdekl\u0151d\u00e9st k\u00f6vet\u0151ik k\u00f6r\u00e9ben.<\/p>\n

Az offline VIP esem\u00e9nyen a Felix csapata felfedte, hogy ki az a h\u00edress\u00e9g, aki az \u00faj dalukat \u00e9nekli. Majd ezt k\u00f6vet\u0151en az influencerek TikTok-vide\u00f3kat osztottak meg a f\u0151 \u00fczenetr\u0151l: \u201cMi\u00e9rt j\u00f3 macsk\u00e1nak lenni?\u201d, amelyben a Felix \u00fajdons\u00e1ga is szerepelt. Emellett megosztott\u00e1k a m\u00e1rka Facebook oldal\u00e1n fut\u00f3 nyerem\u00e9nyj\u00e1t\u00e9kot is, hogy a k\u00f6vet\u0151k r\u00e9szt vehessenek a prom\u00f3ci\u00f3ban \u00e9s tov\u00e1bbi ismerts\u00e9get szerezzenek a m\u00e1rk\u00e1nak.<\/p>\n

A kamp\u00e1ny r\u00e9szek\u00e9nt szervezt\u00fcnk egy nano influencer versenyt is a trnd.hu oldalon, amelyben az influencereket arra k\u00e9rt\u00fck, vide\u00f3ban ossz\u00e1k meg, mi\u00e9rt j\u00f3 macsk\u00e1nak lenni. A verseny sor\u00e1n a r\u00e9sztvev\u0151knek lehet\u0151s\u00e9g\u00fck ny\u00edlt 15 Felix aj\u00e1nd\u00e9kcsomag megnyer\u00e9s\u00e9re, amely m\u00e9g ink\u00e1bb motiv\u00e1lta \u0151ket a r\u00e9szv\u00e9telre \u00e9s a tartalmak megoszt\u00e1s\u00e1ra.<\/p>\n

Kamp\u00e1ny eredm\u00e9nyeinek \u00f6sszefoglal\u00e1sa<\/h2>\n

Az influencerek \u00e1ltal posztolt tartalmak nagy hat\u00e1st gyakoroltak a k\u00f6vet\u0151kre, \u00e9s sok pozit\u00edv visszajelz\u00e9s \u00e9rkezett. A Felix \u00faj dala a nano \u00e9s micro influencerek tartalmai \u00e1ltal sz\u00e9les k\u00f6rben elterjedt a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, ami jelent\u0151sen hozz\u00e1j\u00e1rult a m\u00e1rka ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9hez Magyarorsz\u00e1gon.<\/p>\n

A Felix offline VIP esem\u00e9ny\u00e9n r\u00e9sztvev\u0151 influencerek akt\u00edvan posztoltak a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformokon, ami tov\u00e1bbi online buzz-t gener\u00e1lt a m\u00e1rk\u00e1val kapcsolatban. A h\u00edress\u00e9g, aki az \u00faj dalt \u00e9nekelte tov\u00e1bb n\u00f6velte az esem\u00e9ny h\u00edrnev\u00e9t \u00e9s vonzerej\u00e9t.<\/p>\n

A nano influencer verseny is sikeresen hozz\u00e1j\u00e1rult, hogy a Felix \u00faj dal\u00e1t min\u00e9l t\u00f6bben megismerj\u00e9k. A trnd-en szervezett versenyen a r\u00e9sztvev\u0151 nano influencerek sz\u00e9les k\u00f6rben osztottak meg vide\u00f3kat a f\u0151 \u00fczenetr\u0151l, ami tov\u00e1bbi potenci\u00e1lis v\u00e1s\u00e1rl\u00f3kat vonzott a m\u00e1rk\u00e1hoz. A Felix aj\u00e1nd\u00e9kcsomagok motiv\u00e1lt\u00e1k a r\u00e9sztvev\u0151ket, hogy min\u00e9l t\u00f6bb tartalmat posztoljanak TikTok-on, ami tov\u00e1bb n\u00f6velte a Felix m\u00e1rka l\u00e1that\u00f3s\u00e1g\u00e1t.<\/p>\n

\u00d6sszess\u00e9g\u00e9ben a Felix \u201eIt’s Great To Be a Cat!\u201d kamp\u00e1nya jelent\u0151s sikert \u00e9rt el c\u00e9lkit\u0171z\u00e9seiben. A k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban zajl\u00f3 online buzz, a micro \u00e9s nano influencerek bevon\u00e1sa, valamint az offline VIP esem\u00e9ny \u00e9s a nano influencer verseny mind hozz\u00e1j\u00e1rultak a m\u00e1rkaismerts\u00e9g n\u00f6veked\u00e9s\u00e9hez.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/07\/Territory-Influence-_Felix-influencer-marketing-kampanya-2.mp4″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||-171px|||” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16″ background_color=”#252422″ min_height=”215px” custom_margin=”-109px||-2px|||” custom_padding=”224px||35px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Fun Fact” _builder_version=”4.21.0″ min_height=”216px” custom_margin=”|||” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”TikTok reach” number=”+118K” percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Instagram Reach” number=”+75k” percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Micro Influencer” number=”8″ percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Nano influencer” number=”112″ percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16.0″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

OSZD MEG!<\/strong><\/h1>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/” url_new_window=”on” button_text=”Linkedin” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” background_layout=”dark” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

MIKRO & NANO INFLUENCEREK A FELIX SZ\u00c1M\u00c1RACase Study\u00a0felix   Nano-\u00e9s micro influencerek aktiv\u00e1l\u00e1sa a Felix m\u00e1rka sz\u00e1m\u00e1ra Id\u00e9n janu\u00e1rban kamp\u00e1nyt ind\u00edtottunk, hogy n\u00f6velj\u00fck a Felix m\u00e1rka ismerts\u00e9g\u00e9t Magyarorsz\u00e1gon Instagram \u00e9s TikTok tartalmak seg\u00edts\u00e9g\u00e9vel. A kamp\u00e1ny sor\u00e1n 8 micro influencert \u00e9s 112 nano influencert vontunk be Influencerek aktiv\u00e1l\u00e1sa \u00e9s kamp\u00e1ny lefoly\u00e1sa A kiv\u00e1lasztott 8 mikro influencerrel […]<\/p>\n","protected":false},"author":35,"featured_media":25380,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[517,1028],"project_tag":[1031,1030,1040,1038,1037,1033,605,1036,1032,1034,1035,1039],"class_list":["post-25344","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-hu","project_category-pet-care","project_tag-felix-markaju-kampany","project_tag-influencer-marketing-ugynokseg","project_tag-kozonseg-elerese","project_tag-kozossegi-media-jelenlet","project_tag-markaismertseg","project_tag-mikro-influencerek","project_tag-nano-influencerek","project_tag-online-buzz","project_tag-online-kozossegi-media","project_tag-tartalomgyartas","project_tag-tiktok-kampany","project_tag-trnd-nano-influencer-verseny"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/25344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=25344"}],"version-history":[{"count":18,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/25344\/revisions"}],"predecessor-version":[{"id":31076,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/25344\/revisions\/31076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/25380"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=25344"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=25344"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=25344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}