{"id":28820,"date":"2023-09-21T09:54:55","date_gmt":"2023-09-21T09:54:55","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencers-for-garnier\/"},"modified":"2023-10-19T07:40:14","modified_gmt":"2023-10-19T07:40:14","slug":"micro-influencers-for-garnier","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/micro-influencers-for-garnier\/","title":{"rendered":"Micro Influencerek a Garnier sz\u00e1m\u00e1ra"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

MICRO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

CASE STUDY
<\/tt-underline> Garnier MICELLAR CLEANSING WATER\u00a0<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

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Ebben az \u00e9vben a b\u00fcszkes\u00e9g h\u00f3napj\u00e1ra a Garnier \u00faj diz\u00e1jnnal dobta piacra micell\u00e1s tiszt\u00edt\u00f3 viz\u00fcket: a sziv\u00e1rv\u00e1ny z\u00e1szl\u00f3val. Azt akart\u00e1k el\u00e9rni, hogy sz\u00f6vets\u00e9g\u00fcket m\u00e9g er\u0151teljesebb\u00e9 tegy\u00e9k, \u00e9s \u00fczenetet k\u00fcldjenek ki egyik legjobban elad\u00f3 term\u00e9k\u00fckkel kapcsolatban.<\/p>\n

Az CSD t\u00e9m\u00e1j\u00fa term\u00e9k\u00fck ir\u00e1nti tudatoss\u00e1g n\u00f6vel\u00e9se \u00e9rdek\u00e9ben rekl\u00e1mspotot szerettek volna forgatni. Feladatunk az volt, hogy megtal\u00e1ljuk a t\u00f6k\u00e9letes influenszereket, akik a legjobban k\u00e9pviselik a b\u00fcszkes\u00e9get. A legjobbakat kiv\u00e1laszt\u00e1s\u00e1hoz t\u00f6k\u00e9letes p\u00e1rost kellett tal\u00e1lnunk a Garnier misszi\u00f3j\u00e1hoz, amely \u00edgy hangzik: \u201e\u00dcnnepelj\u00fck AZ \u00d6SSZES b\u0151rt\u00edpust, minden NEMET, minden FAJT\u00c1T, minden KORT \u00e9s minden SZEXU\u00c1LIS ORIENT\u00c1CI\u00d3T.\u201d<\/p>\n

 <\/p>\n<\/div>\n

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A t\u00f6k\u00e9letes influencer p\u00e1ros<\/h2>\n<\/div>\n
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Ehhez a kamp\u00e1nyhoz Paula, Antony \u00e9s Nardos-t v\u00e1lasztottuk. \u0150k vagy a LGBTQI+ k\u00f6z\u00f6ss\u00e9g tagjai, vagy b\u00fcszke sz\u00f6vets\u00e9gesei. Kor\u00e1bbi tapasztalatuk a profi kamera el\u0151tt t\u00f6k\u00e9letes volt ehhez a tartalom l\u00e9trehoz\u00e1s\u00e1hoz. Antony profi t\u00e1ncos, Paula r\u00e9szt vett a „Prince Charming” c\u00edm\u0171 TV-m\u0171sorban, Nardos pedig modellk\u00e9nt dolgozik.<\/p>\n

A kamp\u00e1ny szlogenje \u00edgy hangzott: \u201eSZEDD LE A SMINKED, NE A B\u00dcSZKES\u00c9GED!\u201d \u00e9s a vide\u00f3t a TikTokon, a Pinteresten \u00e9s az \u00f6sszes Meta k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformon k\u00f6zz\u00e9tett\u00e9k.<\/p>\n

Itt megn\u00e9zheted a l\u00e9trehozott rekl\u00e1mot:<\/p>\n<\/div>\n

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<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/08\/B2B-EN-Case-Study-Garnier-Pride-DACH-2023-2.mp4″ image_src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/08\/Garnier-x-TERRITORY.png” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

<\/tt-underline> Oszd meg<\/h1>\n

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For pride month Garnier launched their micellar cleansing water in a new design. To raise awareness we selected influencers that participated in a commercial spot that was published on social media.<\/p>\n","protected":false},"author":46,"featured_media":27402,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[526],"project_tag":[1242,479,478,608,1244,1241,1243],"class_list":["post-28820","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-hu","project_tag-garnier-hu","project_tag-influencer-campaign-hu","project_tag-influencer-marketing-hu","project_tag-influencer-marketing-hu-2","project_tag-micellar-cleansing-water-hu","project_tag-micro-influencers-hu","project_tag-pride-month-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/28820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=28820"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/28820\/revisions"}],"predecessor-version":[{"id":29336,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/28820\/revisions\/29336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/27402"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=28820"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=28820"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=28820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}