{"id":29337,"date":"2023-10-19T10:16:16","date_gmt":"2023-10-19T10:16:16","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=29337"},"modified":"2023-10-19T11:50:15","modified_gmt":"2023-10-19T11:50:15","slug":"mikro-influencerek-aktivalasa-a-perlino-szamara","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/mikro-influencerek-aktivalasa-a-perlino-szamara\/","title":{"rendered":"Mikro influencerek aktiv\u00e1l\u00e1sa a Perlino sz\u00e1m\u00e1ra"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

MIKRO INFLUENCEREK<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>Perlino<\/h1>\n

<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”73px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”19px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n

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Perlino<\/a> 1905-ben alakult az Olaszorsz\u00e1g Piemont r\u00e9gi\u00f3j\u00e1ban, \u00e9s kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171 pezsg\u0151j\u00e9r\u0151l ismert. N\u00e9gy k\u00fcl\u00f6nb\u00f6z\u0151 Prosecco fajt\u00e1val rendelkeznek, \u00e9s egyedi jellemz\u0151j\u00fck, hogy hossz\u00fa \u00e9rlel\u00e9sen mennek kereszt\u00fcl a tart\u00e1lyokban. Annak \u00e9rdek\u00e9ben, hogy n\u00f6velj\u00e9k m\u00e1rk\u00e1juk ismerts\u00e9g\u00e9t \u00e9s online l\u00e1that\u00f3s\u00e1g\u00e1t Franciaorsz\u00e1gban, a Perlino Territory Influence-t v\u00e1lasztotta, hogy egy influencer kamp\u00e1nyt ind\u00edtson. A kamp\u00e1ny strat\u00e9gi\u00e1ja a pr\u00e9mium tartalmak l\u00e9trehoz\u00e1s\u00e1ra \u00f6sszpontos\u00edtott, hogy kihangs\u00falyozza a m\u00e1rka \u00e9s a term\u00e9k l\u00e9nyeg\u00e9t. Emellett c\u00e9lul t\u0171zte ki az online jelenl\u00e9t\u00fcket b\u0151v\u00edt\u00e9s\u00e9t is, ezzel tov\u00e1bb er\u0151s\u00edtve a m\u00e1rka virtu\u00e1lis jelenl\u00e9t\u00e9t. A kamp\u00e1ny tov\u00e1bb\u00e1 kiemelte a Perlino term\u00e9kekkel kapcsolatos k\u00f6z\u00f6ss\u00e9gi \u00e9s megosztott \u00e9lm\u00e9nyt.<\/p>\n

Az 5 mikro influencer seg\u00edts\u00e9g\u00e9vel inspir\u00e1l\u00f3 tartalmakat hoztak l\u00e9tre, hogy megfeleljenek a Perlino c\u00e9lkit\u0171z\u00e9seinek. Az influencereket gondosan kiv\u00e1lasztott\u00e1k, hogy feln\u0151tt k\u00f6z\u00f6ns\u00e9get \u00e9rjenek el, \u00e9s megfeleljenek a francia Evin t\u00f6rv\u00e9ny el\u0151\u00edr\u00e1sainak. Ezek az influencerek v\u00e1rosi \u00e9letm\u00f3dot \u00e9lnek, szenved\u00e9llyel k\u00f6vetik az olasz gasztron\u00f3mi\u00e1t, \u00e9s rendelkeznek szak\u00e9rtelemmel az utaz\u00e1s, az \u00e9telek \u00e9s az \u00e9letm\u00f3d ter\u00e9n. Ezek az aspektusok ide\u00e1liss\u00e1 tett\u00e9k \u0151ket a m\u00e1rka \u00e9rt\u00e9keivel \u00e9s k\u00e9p\u00e9vel val\u00f3 \u00f6sszhang megteremt\u00e9s\u00e9re. F\u0151 c\u00e9ljuk az volt, hogy inspir\u00e1l\u00f3 tartalmakat k\u00e9sz\u00edtsenek egy Instagram bejegyz\u00e9s \u00e9s egy t\u00f6rt\u00e9net seg\u00edts\u00e9g\u00e9vel, amelyek bemutatt\u00e1k a Prosecco Perlino-t.<\/p>\n

\u200b<\/span><\/p>\n

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<\/span><\/p>\n<\/div>\n<\/div>\n

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+2,3 milli\u00f3 online benyom\u00e1s gener\u00e1l\u00e1sa<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Az influencerek professzionalizmus\u00e1nak k\u00f6sz\u00f6nhet\u0151en t\u00f6bb mint 2 milli\u00f3 online benyom\u00e1st gener\u00e1ltunk. Sz\u00e1mos magas min\u0151s\u00e9g\u0171 tartalmat hoztak l\u00e9tre, bele\u00e9rtve piknikeket, \u00e9telek p\u00e1ros\u00edt\u00e1s\u00e1t \u00e9s aperitifeket. Mindez elk\u00f6telezett \u00e9s lelkes k\u00f6z\u00f6ss\u00e9geket eredm\u00e9nyezett, akik az Martiniquaise Perlino ir\u00e1nti lelkesed\u00e9st mutatt\u00e1k. R\u00e1ad\u00e1sul egy er\u0151s \u00f6sszkamp\u00e1ny-elk\u00f6telezetts\u00e9gi ar\u00e1nyt \u00e9rt\u00fcnk el, amely 3,2% volt.<\/p>\n

Tov\u00e1bbi KPI-k megtekint\u00e9s\u00e9hez g\u00f6rgethet lefel\u00e9 \u00e9s kattinthat a tov\u00e1bbi esettanulm\u00e1nyok<\/a> megtekint\u00e9s\u00e9hez.<\/p>\n

<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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MIKRO INFLUENCEREKCase StudyPerlino Perlino 1905-ben alakult az Olaszorsz\u00e1g Piemont r\u00e9gi\u00f3j\u00e1ban, \u00e9s kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171 pezsg\u0151j\u00e9r\u0151l ismert. N\u00e9gy k\u00fcl\u00f6nb\u00f6z\u0151 Prosecco fajt\u00e1val rendelkeznek, \u00e9s egyedi jellemz\u0151j\u00fck, hogy hossz\u00fa \u00e9rlel\u00e9sen mennek kereszt\u00fcl a tart\u00e1lyokban. Annak \u00e9rdek\u00e9ben, hogy n\u00f6velj\u00e9k m\u00e1rk\u00e1juk ismerts\u00e9g\u00e9t \u00e9s online l\u00e1that\u00f3s\u00e1g\u00e1t Franciaorsz\u00e1gban, a Perlino Territory Influence-t v\u00e1lasztotta, hogy egy influencer kamp\u00e1nyt ind\u00edtson. A kamp\u00e1ny strat\u00e9gi\u00e1ja a pr\u00e9mium […]<\/p>\n","protected":false},"author":35,"featured_media":27934,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[517],"project_tag":[1265,608,1262,1260,1263,1258,1257,1261,1259,1264],"class_list":["post-29337","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-hu","project_tag-digitalis-marketing","project_tag-influencer-marketing-hu-2","project_tag-kampanytervezes","project_tag-kozossegi-media-kampanyok","project_tag-markaismertseg-novelese","project_tag-marketingugynokseg","project_tag-mikro-influenszerek","project_tag-online-reklam","project_tag-social-media-influenszer","project_tag-termek-promocio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/29337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=29337"}],"version-history":[{"count":13,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/29337\/revisions"}],"predecessor-version":[{"id":29380,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/29337\/revisions\/29380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/27934"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=29337"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=29337"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=29337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}