[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
MIKRO INFLUENCEREK<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”73px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”19px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n 2023 j\u00fanius\u00e1ban a Garage Beermixes, egy friss szerepl\u0151 az \u00edzes\u00edtett s\u00f6rkever\u00e9kek piac\u00e1n, belev\u00e1gott egy kamp\u00e1nyba, hogy az influencer marketing seg\u00edts\u00e9g\u00e9vel n\u00f6velje a m\u00e1rka ismerts\u00e9g\u00e9t.<\/strong><\/p>\n \n Kamp\u00e1ny Strat\u00e9gia<\/strong><\/strong><\/strong><\/strong><\/p>\n <\/strong><\/p>\n Az \u00edzes\u00edtett s\u00f6rkever\u00e9kek piac\u00e1n val\u00f3 sikeres megjelen\u00e9s \u00e9rdek\u00e9ben kidolgoztunk egy \u00e1tfog\u00f3 strat\u00e9gi\u00e1t, amely a nano- \u00e9s mikroinfluencerek erej\u00e9nek kihaszn\u00e1l\u00e1s\u00e1ra \u00f6sszpontos\u00edtott, akik a kokt\u00e9lok \u00e9s \u00edzes\u00edtett s\u00f6r\u00f6k szak\u00e9rt\u0151i, egy kiv\u00e1l\u00f3 p\u00e9lda az influencer marketing hat\u00e9konys\u00e1g\u00e1ra. Ezeket az influencereket gondosan v\u00e1lasztottuk ki szenved\u00e9ly\u00fck \u00e9s szak\u00e9rtelm\u00fck alapj\u00e1n a kokt\u00e9lok \u00e9s \u00edzes\u00edtett s\u00f6r\u00f6k ir\u00e1nt, valamint lelkesen megosztott\u00e1k tapasztalataikat online \u00e9s offline is.<\/p>\n <\/p>\n Strat\u00e9gia F\u0151 Elemei<\/strong><\/p>\n Influencer Kiv\u00e1laszt\u00e1s: Alaposan kiv\u00e1lasztottunk 150 nano- \u00e9s mikroinfluencert, akik val\u00f3di szenved\u00e9llyel rendelkeztek a kokt\u00e9lokhoz, \u00edzes\u00edtett s\u00f6r\u00f6kh\u00f6z \u00e9s az influencer marketinghez. Ezek az influencerek nemcsak er\u0151s jelenl\u00e9ttel rendelkeztek a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, hanem akt\u00edvan kapcsolatba l\u00e9ptek k\u00f6vet\u0151ikkel, ami ide\u00e1lis m\u00e1rka nagyk\u00f6vett\u00e9 tette \u0151ket. \n Val\u00f3s \u00c9letbeli Term\u00e9k Tapasztalatok<\/strong><\/p>\n Az influencer marketing strat\u00e9gi\u00e1nk k\u00f6z\u00e9ppontj\u00e1ban az \u00e1llt, hogy az influencereknek lehet\u0151s\u00e9get adjunk a Garage Beermixes term\u00e9kek kipr\u00f3b\u00e1l\u00e1s\u00e1ra \u00e9s k\u00eds\u00e9rletez\u00e9sre a m\u00e1rka k\u00edn\u00e1lat\u00e1val a mindennapi \u00e9let\u00fckben, val\u00f3di tartalmat l\u00e9trehozva a k\u00f6z\u00f6ns\u00e9g\u00fcknek.<\/p>\n \n Online \u00e9s Offline Megoszt\u00e1s<\/strong><\/p>\n B\u00e1tor\u00edtottuk az influencereket, hogy hitelesen ossz\u00e1k meg influencer marketing tapasztalataikat a Garage Beermixes term\u00e9kekr\u0151l k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformjaikon, hashtagek \u00e9s eml\u00edt\u00e9sek haszn\u00e1lat\u00e1val a hat\u00f3t\u00e1vols\u00e1g maximaliz\u00e1l\u00e1sa \u00e9rdek\u00e9ben. Emellett \u00f6szt\u00f6n\u00f6zt\u00fck \u0151ket, hogy besz\u00e9ljenek a term\u00e9kekr\u0151l bar\u00e1taikkal \u00e9s ismer\u0151seikkel val\u00f3di \u00e9letbeli k\u00f6rnyezetben is, tov\u00e1bb n\u00f6velve az influencer marketing hat\u00e1s\u00e1t.<\/p>\n \n Eredm\u00e9nyek<\/strong><\/p>\n B\u00e1tor\u00edtottuk az influencereket, hogy hitelesen ossz\u00e1k meg influencer marketing tapasztalataikat a Garage Beermixes term\u00e9kekr\u0151l k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformjaikon, hashtagek \u00e9s eml\u00edt\u00e9sek haszn\u00e1lat\u00e1val a hat\u00f3t\u00e1vols\u00e1g maximaliz\u00e1l\u00e1sa \u00e9rdek\u00e9ben. Emellett \u00f6szt\u00f6n\u00f6zt\u00fck \u0151ket, hogy besz\u00e9ljenek a term\u00e9kekr\u0151l bar\u00e1taikkal \u00e9s ismer\u0151seikkel val\u00f3di \u00e9letbeli k\u00f6rnyezetben is, tov\u00e1bb n\u00f6velve az influencer marketing hat\u00e1s\u00e1t.<\/p>\n \n V\u00e1s\u00e1rl\u00e1si Sz\u00e1nd\u00e9k<\/strong><\/p>\n A k\u00f6z\u00f6ns\u00e9g leny\u0171g\u00f6z\u0151 86%-a kifejezte er\u0151s v\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9k\u00e1t a Garage Beermixes ir\u00e1nt, jelezve, hogy az influencer marketing kamp\u00e1ny hat\u00e9konyan befoly\u00e1solta a fogyaszt\u00f3i magatart\u00e1st \u00e9s v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9seket.<\/p>\n \n Term\u00e9k Aj\u00e1nl\u00e1s<\/strong><\/p>\n A r\u00e9sztvev\u0151k leny\u0171g\u00f6z\u0151 94%-a jelezte hajland\u00f3s\u00e1g\u00e1t arra, hogy aj\u00e1nlja a Garage Beermixes term\u00e9keket m\u00e1soknak, kiemelve a term\u00e9k min\u0151s\u00e9g\u00e9t \u00e9s vonzerej\u00e9t, meger\u0151s\u00edtve a m\u00e1rka h\u00edrnev\u00e9t az influencer marketing r\u00e9v\u00e9n.<\/p>\n \n Felhaszn\u00e1l\u00f3i Gener\u00e1lt Tartalom (UGC)<\/strong><\/p>\n Az influencer marketing kamp\u00e1ny leny\u0171g\u00f6z\u0151 405 darab felhaszn\u00e1l\u00f3i gener\u00e1lt tartalmat gener\u00e1lt. Ez a tartalom \u00e9rt\u00e9kes t\u00e1rsadalmi bizony\u00edt\u00e9kot szolg\u00e1ltatott, tov\u00e1bb n\u00f6velve a m\u00e1rka hiteless\u00e9g\u00e9t \u00e9s k\u00edv\u00e1natoss\u00e1g\u00e1t az influencer marketing ter\u00fclet\u00e9n.<\/p>\n \n Kiterjedt Hat\u00f3t\u00e1vols\u00e1g<\/strong><\/p>\n Az influencer vez\u00e9relt megk\u00f6zel\u00edt\u00e9s\u00fcnk t\u00f6bb mint 445 000 egy\u00e9nt \u00e9rt el k\u00fcl\u00f6nb\u00f6z\u0151 k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformokon. Ez a kiterjedt hat\u00f3t\u00e1vols\u00e1g jelent\u0151sen b\u0151v\u00edtette a m\u00e1rka l\u00e1that\u00f3s\u00e1g\u00e1t \u00e9s piaci jelenl\u00e9t\u00e9t, al\u00e1h\u00fazva az influencer marketing erej\u00e9t a k\u00fcl\u00f6nb\u00f6z\u0151 k\u00f6z\u00f6ns\u00e9gek el\u00e9r\u00e9se ter\u00e9n.<\/p>\n \nCase Study<\/h1>\n
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Esettanulm\u00e1ny: Garage Beermixes \u2013 Egy Influencer Marketing Siker T\u00f6rt\u00e9net<\/strong><\/h2>\n
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