{"id":30995,"date":"2023-11-20T13:46:15","date_gmt":"2023-11-20T13:46:15","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/influencer-keverek-a-british-heritage-szamara\/"},"modified":"2023-12-05T14:46:00","modified_gmt":"2023-12-05T14:46:00","slug":"influencer-keverek-a-british-heritage-szamara","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/influencer-keverek-a-british-heritage-szamara\/","title":{"rendered":"Influencer kever\u00e9k a British Heritage sz\u00e1m\u00e1ra"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

AKTIV\u00c1L\u00c1S NANO, MIKRO \u00c9S MAKRO INFLUENSZEREK<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

\u00dcGYF\u00c9LTAPASZTALATOK
<\/tt-underline>BRITISH HERITAGE<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n

Franciaorsz\u00e1gban a British Heritage<\/a> c\u00e9ggel m\u0171k\u00f6dt\u00fcnk egy\u00fctt az Extra Mature AOP Cheddar term\u00e9k\u00fck online \u00e9s offline l\u00e1that\u00f3s\u00e1g\u00e1nak n\u00f6vel\u00e9se \u00e9rdek\u00e9ben. C\u00e9lunk az volt, hogy felh\u00edvjuk a figyelmet a term\u00e9k egyedi jellemz\u0151ire, lehet\u0151v\u00e9 t\u00e9ve, hogy min\u00e9l t\u00f6bben megk\u00f3stolj\u00e1k a sajtot, \u00e9s ezzel \u00faj v\u00e1s\u00e1rl\u00f3kat vonzzunk \u00e9s n\u00f6velj\u00fck az \u00fczletek forgalm\u00e1t.<\/p>\n

A term\u00e9k\u00e9lm\u00e9nyre \u00f6sszpontos\u00edt\u00f3 kamp\u00e1ny<\/h2>\n

A m\u00e1rka kih\u00edv\u00e1saira v\u00e1laszul influencer kamp\u00e1nyt fejlesztett\u00fcnk ki, amelyet a term\u00e9k piacra dob\u00e1sa ut\u00e1n hajtottunk v\u00e9gre, hogy n\u00f6velj\u00fck a m\u00e1rka ismerts\u00e9g\u00e9t a francia h\u00e1ztart\u00e1sok k\u00f6r\u00e9ben.<\/p>\n

El\u0151sz\u00f6r is kiv\u00e1lasztottunk 1,500 nem fizetett nano- \u00e9s micro influencert a TRND<\/a> adatb\u00e1zisunkb\u00f3l. Ezek az influencerek olyan 25 \u00e9s 50 \u00e9v k\u00f6z\u00f6ttiek lelkes r\u00e9sztvev\u0151k voltak, akik szeretik a sajtokat \u00e9s az angol kult\u00far\u00e1t, els\u0151sorban hipermarketekben vagy szupermarketekben v\u00e1s\u00e1rolnak, \u00e9s akt\u00edvak a k\u00f6z\u00f6ss\u00e9gi oldalaikon.<\/p>\n

\u00a0Az influencer kamp\u00e1ny h\u00e1rom k\u00fcldet\u00e9sre \u00e9p\u00fclt, lehet\u0151s\u00e9get biztos\u00edtva az influencereknek, hogy k\u00fcl\u00f6nb\u00f6z\u0151 m\u00f3don \u00e9lj\u00e9k \u00e1t a cheddar \u00e9lm\u00e9ny\u00e9t. A \u201eRock The Cheddar\u201d els\u0151 k\u00fcldet\u00e9s keret\u00e9ben az influencerek \u00f6sszegy\u0171jt\u00f6tt\u00e9k a bar\u00e1taikat egy eleg\u00e1ns k\u00f3stol\u00e1sra, mely sor\u00e1n a cheddar sajtot tiszta form\u00e1j\u00e1ban \u00edzlelhett\u00e9k meg.<\/p>\n

A m\u00e1sodik k\u00fcldet\u00e9s, a \u201eCheddar minden \u00edzben\u201d, k\u00e9t receptet k\u00edn\u00e1lt a term\u00e9kkel val\u00f3 elk\u00e9sz\u00edt\u00e9shez: anan\u00e1szos \u00e9s cheddaros pir\u00edt\u00f3st, valamint sonk\u00e1s \u00e9s cheddaros croissant gr\u00e1tint.<\/p>\n

A harmadik k\u00fcldet\u00e9s, az \u201eAnglia ikonikus sajtja\u201d, arra \u00f6szt\u00f6n\u00f6zte a r\u00e9sztvev\u0151ket, hogy \u00e9tv\u00e1gygerjeszt\u0151 m\u00f3don mutass\u00e1k be a term\u00e9ket, belecsemp\u00e9szve valami olyan elemet vagy kieg\u00e9sz\u00edt\u0151t, amely megid\u00e9zi Angli\u00e1t.<\/p>\n

Tov\u00e1bb\u00e1 k\u00e9t fizetett macro influencerrel is egy\u00fcttm\u0171k\u00f6dt\u00fcnk, @whoogys<\/a> \u00e9s @chezmisa<\/a>. Arra k\u00e9rt\u00fck \u0151ket, hogy k\u00e9sz\u00edtsenek k\u00e9t Reelst \u00e9s k\u00e9t sorozatot (amelyek h\u00e1rom Story-b\u00f3l \u00e1lltak) az Instagram oldalaikra.<\/p>\n

4,4 milli\u00f3 online megjelen\u00e9s<\/h2>\n

Az influencerek akt\u00edv r\u00e9szv\u00e9tel\u00e9nek k\u00f6sz\u00f6nhet\u0151en kiv\u00e1l\u00f3 eredm\u00e9nyeket \u00e9rt\u00fcnk el.
T\u00f6bb mint 2,400 k\u00f6z\u00f6ss\u00e9gi m\u00e9dia tartalom sz\u00fcletett, el\u00e9rve a 4,43 milli\u00f3 online megjelen\u00e9st. A British Heritage 12 h\u00f3napos AOP Cheddar val\u00f3di sikert aratott a nagyk\u00f6vetek k\u00f6r\u00e9ben, 93%-os aj\u00e1nl\u00e1si ar\u00e1nnyal \u00e9s 79%-os v\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9kkal. Az offline el\u00e9r\u00e9s is kiemelked\u0151 volt, \u00f6sszesen t\u00f6bb mint 145,000 egyedi el\u00e9r\u00e9ssel, a szem\u00e9lyes besz\u00e9lget\u00e9sek \u00e9s aj\u00e1nl\u00e1sok r\u00e9v\u00e9n.<\/p>\n

A macro influencer tartalmak \u00f6sszesen 2,8 milli\u00f3 el\u00e9r\u00e9st \u00e9s 7%-os \u00e1tlagos elk\u00f6telez\u0151d\u00e9si ar\u00e1nyt gener\u00e1ltak.<\/p>\n

\n

A Territory Influence bebizony\u00edtotta, hogy relev\u00e1ns \u00e9s j\u00f3l m\u0171k\u00f6d\u0151 megold\u00e1s mind az exkluz\u00edv sajt mintav\u00e9telez\u00e9s\u00e9hez nem fizetett influencerekkel, mind a kamp\u00e1ny terjeszt\u00e9s\u00e9heza fizetett influencerek seg\u00edts\u00e9g\u00e9vel. Friss term\u00e9keinkkel a Territory Influence lehet\u0151s\u00e9get teremtett sz\u00e1momra a mintav\u00e9telez\u00e9s moderniz\u00e1l\u00e1s\u00e1ra \u00e9s a m\u00e1rka bemutat\u00e1s\u00e1ra relev\u00e1ns \u00e9s elk\u00f6telezett macro influencerek \u00e1ltal. Nagy siker!<\/p>\n

Emilie BERGE, term\u00e9kmenedzser a British Heritage c\u00e9gn\u00e9l.<\/em><\/p>\n<\/blockquote>\n

G\u00f6rgess le az oldalon az kamp\u00e1ny KPI-k megtekint\u00e9s\u00e9hez, \u00e9s kattints ide tov\u00e1bbi \u00fcgyfelesetek megtekint\u00e9s\u00e9hez.<\/a><\/p>\n

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align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.21.0″ animation_style=”flip” animation_direction=”right” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/10\/FR-case-study-_-Featured-Images-1200×800-1.png” 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PARTAGER SUR<\/strong><\/h2>\n

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British Heritage influencer kamp\u00e1nya: N\u00f6velje egy \u00faj Cheddar bemutat\u00e1s\u00e1nak l\u00e1that\u00f3s\u00e1g\u00e1t \u00e9s szerezzen \u00faj fogyaszt\u00f3kat az influenszerek k\u00f6zrem\u0171k\u00f6d\u00e9s\u00e9vel.<\/p>\n","protected":false},"author":19,"featured_media":29178,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[517],"project_tag":[],"class_list":["post-30995","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/30995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=30995"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/30995\/revisions"}],"predecessor-version":[{"id":31737,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/30995\/revisions\/31737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/29178"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=30995"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=30995"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=30995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}