{"id":33176,"date":"2024-02-12T10:54:47","date_gmt":"2024-02-12T10:54:47","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-es-mikro-influencerek-valentin-napi-aktivalasra\/"},"modified":"2024-02-12T12:55:08","modified_gmt":"2024-02-12T12:55:08","slug":"nano-es-mikro-influencerek-valentin-napi-aktivalasra","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/nano-es-mikro-influencerek-valentin-napi-aktivalasra\/","title":{"rendered":"Nano \u00e9s Mikro Influencerek Valentin-napi Aktiv\u00e1l\u00e1sra"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO \u00c9S MIKRO INFLUENSZEREK<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case study
<\/tt-underline>Balbine spirits<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n

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Valentin nap alkalm\u00e1b\u00f3l n\u00f6velt\u00fck a Balbine Spirits<\/span><\/span><\/span> offline \u00e9s online l\u00e1that\u00f3s\u00e1g\u00e1t, kiemelve a belga otthoni kokt\u00e9l\u00e9lm\u00e9nyeket. Ez az influencer kamp\u00e1ny lehet\u0151s\u00e9get adott arra is, <\/span><\/span><\/span>hogy visszajelz\u00e9seket gy\u0171jts\u00fcnk az \u00faj szeszesital m\u00e1rka kapcs\u00e1n. Sz\u00e1z \u00ednyenc influencert v\u00e1lasztottunk ki, akik szeretik a gint, kor\u00e1bban fogyasztottak kokt\u00e9lt, \u00e9s akt\u00edvak Instagramon a TRND k\u00f6z\u00f6ss\u00e9g\u00fcnkben: egy olyan platformon, ahol elk\u00f6telezett (nem fizetett) nano- \u00e9s micro influencerek vannak.\u200b<\/span><\/span><\/span>\u200b<\/span><\/p>\n

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250 hiteles \u00e9s \u00f6tletes m\u00e1rkatartalom egy \u00faj m\u00e1rka sz\u00e1m\u00e1ra.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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2 hetes akt\u00edv f\u00e1zist teljes\u00edt\u00e9se ut\u00e1n, az influencerek<\/span> romantikus vacsor\u00e1val, <\/span><\/span>esti laz\u00edt\u00e1ssal szerveztek kokt\u00e9lk\u00f3stol\u00f3kat Valentin nap alkalm\u00e1b\u00f3l szeretteikkel… K\u00e9t opci\u00f3 k\u00f6z\u00fcl v\u00e1laszthattak: 65%-uk az Old Tom Gin-t k\u00f3stolta, <\/span><\/span><\/span>m\u00edg 35%-uk a Gin-t. Mindannyian meggy\u0151z\u0151dtek a m\u00e1rka 100%-os egyedi \u00e9rt\u00e9kes\u00edt\u00e9si el\u0151nyeir\u0151l, \u00e9s \u00e1tlagosan 4,8 pontot adtak a term\u00e9kre \u00f6sszess\u00e9g\u00e9ben. 84%-uk m\u00e9g a kamp\u00e1ny ut\u00e1n <\/span><\/span><\/span>is hajland\u00f3 volt megv\u00e1s\u00e1rolni a term\u00e9ket. G\u00f6rgess lefel\u00e9 a m\u00e1rka v\u00e9lem\u00e9nye ut\u00e1n, hogy megn\u00e9zhesd az offline \u00e9s online el\u00e9r\u00e9s eredm\u00e9nyeit.<\/span><\/span>
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Ami eml\u00e9kezetes maradt a projektb\u0151l, az a magas jelentkez\u0151k sz\u00e1ma! A kiv\u00e1laszt\u00e1s folyamata kiv\u00e1l\u00f3an zajlott, megfelel\u0151 eloszl\u00e1ssal a nano \u00e9s micro influencer profilok k\u00f6z\u00f6tt. Az aktiv\u00e1l\u00e1s g\u00f6rd\u00fcl\u00e9keny volt, az \u00fcgyn\u00f6ks\u00e9g kommunik\u00e1ci\u00f3ja \u00faj kih\u00edv\u00e1sokkal \u00e9s relev\u00e1ns tartalmakkal l\u00e1tta el a r\u00e9sztvev\u0151ket minden alkalommal. Lehet\u0151v\u00e9 tette sz\u00e1momra, hogy jelent\u0151sen n\u00f6veljem k\u00f6z\u00f6ss\u00e9gemet az Instagramon \u00e9s fokozzam a m\u00e1rka l\u00e1that\u00f3s\u00e1g\u00e1t. A m\u00e1rka el\u00e9r\u00e9s\u00e9nek n\u00f6veked\u00e9se \u00e9szrevehet\u0151 volt, hiteles p\u00e1rbesz\u00e9dekkel: val\u00f3ban j\u00f3 m\u00e1rkanagyk\u00f6vetek voltak! Julien Maingraud, alap\u00edt\u00f3<\/strong><\/em><\/span><\/span><\/span><\/p>\n<\/blockquote>\n

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<\/tt-underline> Oszd meg!<\/h1>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/” url_new_window=”on” button_text=”Linkedin” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” background_layout=”dark” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Valentin-napi influencer kamp\u00e1nnyal n\u00f6velt\u00fck a Balbine Spirits l\u00e1that\u00f3s\u00e1g\u00e1t: kiv\u00e1lasztott \u00ednyencek tesztelt\u00e9k \u00faj italunkat, er\u0151s\u00edtve a m\u00e1rka im\u00e1zs\u00e1t.<\/p>\n","protected":false},"author":19,"featured_media":10330,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[517],"project_tag":[],"class_list":["post-33176","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-hu"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t