{"id":35213,"date":"2024-04-08T10:23:11","date_gmt":"2024-04-08T10:23:11","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/d-vitamin-a-metagenicstol\/"},"modified":"2024-04-08T10:33:16","modified_gmt":"2024-04-08T10:33:16","slug":"d-vitamin-a-metagenicstol","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/d-vitamin-a-metagenicstol\/","title":{"rendered":"Nano- \u00e9s micro influencerek a Metagenics sz\u00e1m\u00e1ra"},"content":{"rendered":"

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NANO \u00c9S MIKRO INFLUENSZEREK<\/p>\n

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Case Study
\n<\/tt-underline>D-VITAMIN A METAGENICST\u0150L<\/h1>\n

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A Metagenics<\/span><\/a> vezet\u0151 szerepet t\u00f6lt be a kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171 mikrot\u00e1panyagok glob\u00e1lis gy\u00e1rt\u00e1s\u00e1ban. C\u00e9ljuk az eg\u00e9szs\u00e9gesebb \u00e9s boldogabb \u00e9let el\u0151mozd\u00edt\u00e1sa a tudom\u00e1nyos alapokon nyugv\u00f3 term\u00e9kekkel, amelyek a legkiv\u00e1l\u00f3bb \u00f6sszetev\u0151ket optim\u00e1lis d\u00f3zisban tartalmazz\u00e1k.<\/span> <\/span><\/p>\n

2023-ban egy\u00fcttm\u0171k\u00f6dt\u00fcnk vel\u00fck, hogy n\u00f6velj\u00fck az \u00faj D-vitamin term\u00e9kcsal\u00e1djuk, <\/span>a D-Vitamin 400<\/span><\/a> \u00e9s <\/span>a D-Vitamin 2000<\/span><\/a>ismerts\u00e9g\u00e9t, amelyek hozz\u00e1j\u00e1rulnak az immunrendszer megfelel\u0151 m\u0171k\u00f6d\u00e9s\u00e9hez \u00e9s az er\u0151s csontok megtart\u00e1s\u00e1hoz. <\/span>A mikrot\u00e1panyagok fogyaszt\u00e1s\u00e1nak n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9hez elengedhetetlen, hogy a c\u00e9lk\u00f6z\u00f6ns\u00e9get eduk\u00e1ljuk a vitaminok napi \u00e9trendbe val\u00f3 bevezet\u00e9s\u00e9nek el\u0151nyeir\u0151l.<\/span><\/b> <\/span><\/p>\n

A c\u00e9l a Metagenics m\u00e1rka ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9se volt a rendk\u00edv\u00fcl versenyk\u00e9pes D-vitamin kateg\u00f3ri\u00e1ban, hogy a fogyaszt\u00f3k a piac minden m\u00e1s lehet\u0151s\u00e9g helyett azt v\u00e1lassz\u00e1k.<\/span> <\/span><\/p>\n

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Olyan influencereket v\u00e1lasztottunk, akik eg\u00e9szs\u00e9g\u00fckre odafigyelnek, hogy seg\u00edts\u00e9g\u00fckkel el\u00e9rj\u00fck a<\/span> c\u00e9lkit\u0171z\u00e9seket<\/span>.<\/span><\/span><\/strong><\/h2>\n

A kamp\u00e1ny el\u00e9r\u00e9s\u00e9nek n\u00f6vel\u00e9se \u00e9rdek\u00e9ben k\u00e9t fizetett micro influencert is v\u00e1lasztottunk, akik k\u00fcl\u00f6n\u00f6sen nagy figyelmet ford\u00edtanak eg\u00e9szs\u00e9g\u00fckre, egyik\u00fck csal\u00e1dorient\u00e1lt profil\u00fa, a m\u00e1sikuk az \u00e9letm\u00f3dra f\u00f3kusz\u00e1l. Miut\u00e1n \u00f6ssze\u00e1llt a nagyk\u00f6vetek csapata, megkapt\u00e1k a D-vitamin csomagot, valamint minden inform\u00e1ci\u00f3t a term\u00e9kekr\u0151l \u00e9s a mindennapi \u00e9letbe val\u00f3 beilleszt\u00e9s\u00e9r\u0151l.<\/span> <\/span><\/p>\n

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T\u00f6bb mint<\/span> 4,5 milli\u00f3<\/span> megjelen\u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban<\/span><\/strong><\/h2>\n

A nagyk\u00f6vetek nagyon el\u00e9gedettek voltak a term\u00e9kkel, 9,8\/10-re \u00e9rt\u00e9kelt\u00e9k. Ezenk\u00edv\u00fcl a r\u00e9sztvev\u0151k 100%-a \u00e1ll\u00edtotta, hogy aj\u00e1nlan\u00e1 a Metagenics D-vitaminj\u00e1t bar\u00e1taiknak \u00e9s csal\u00e1djuknak. Mindez 105 pozit\u00edv \u00e9rt\u00e9kel\u00e9sben is megmutatkozott, amelyet a m\u00e1rk\u00e1r\u00f3l \u00edrtak az e-pharma \u00e9s 1000farmacie oldalakon:<\/span> <\/span><\/p>\n

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„Practical and effective: the convenience of having a single product for the whole family. Natural, pleasant-tasting, and easy to take in its granulated form.” – nano <\/span><\/span>influencer<\/span><\/span><\/em><\/p>\n<\/blockquote>\n

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„<\/em>Hat\u00e9kony napi \u00e9trendkieg\u00e9sz\u00edt\u0151 a szervezet meger\u0151s\u00edt\u00e9s\u00e9re \u00e9s term\u00e9szetes v\u00e9delm\u00e9re. Aj\u00e1nlom, mert nagyon praktikus, k\u00f6nnyen bevehet\u0151 \u00e9s j\u00f3 \u00edz\u0171… val\u00f3ban fel\u00fclm\u00falta az \u00f6sszes elv\u00e1r\u00e1st!!!” \u2013 nano influencer<\/span><\/span><\/i><\/p>\n<\/blockquote>\n

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G\u00f6rgess le a KPI-ok megtekint\u00e9s\u00e9hez.<\/p>\n

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Oszd meg!<\/h1>\n

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2023-ban egy\u00fcttm\u0171k\u00f6dt\u00fcnk vel\u00fck, hogy n\u00f6velj\u00fck az \u00faj D-vitamin term\u00e9kcsal\u00e1djuk, a D-Vitamin 400 \u00e9s a D-Vitamin 2000 ismerts\u00e9g\u00e9t, amelyek hozz\u00e1j\u00e1rulnak az immunrendszer megfelel\u0151 m\u0171k\u00f6d\u00e9s\u00e9hez \u00e9s az er\u0151s csontok megtart\u00e1s\u00e1hoz. <\/p>\n","protected":false},"author":19,"featured_media":33821,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[1680],"project_tag":[606,480,478,1483,1241,605,1178],"class_list":["post-35213","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-egeszsegugy","project_tag-a-legjobb-influencer-kampanyok","project_tag-case-study-hu","project_tag-influencer-marketing-hu","project_tag-influencerok","project_tag-micro-influencers-hu","project_tag-nano-influencerek","project_tag-the-best-influencers-marketing-campaign-examples-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/35213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=35213"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/35213\/revisions"}],"predecessor-version":[{"id":35218,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/35213\/revisions\/35218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/33821"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=35213"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=35213"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=35213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Miut\u00e1n kipr\u00f3b\u00e1lt\u00e1k a vitaminokat, a nano influencerek 325<\/span> UGC-t<\/span><\/a> (fogyaszt\u00f3k \u00e1ltal gener\u00e1lt tartalom) posztoltak a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, amelyek +540 ezer organikus megjelen\u00e9st hoztak. Siker\u00fclt n\u00f6veln\u00fcnk a kamp\u00e1ny hat\u00e1s\u00e1t a micro influencereknek k\u00f6sz\u00f6nhet\u0151en, akik organikus eredm\u00e9nyeikkel \u00e9s a boostolt (fizetett) tartalmaikkal \u00f6sszesen +3,6 milli\u00f3 tov\u00e1bbi megjelen\u00e9st \u00e9rtek el.<\/span> <\/span><\/p>\n

A Metagenics c\u00e9lja az volt, hogy el\u00e9rje a 25 \u00e9s 60 \u00e9v k\u00f6z\u00f6tti, akt\u00edv \u00e9letm\u00f3dot \u00e9l\u0151 f\u00e9rfiakat \u00e9s n\u0151ket, akik eg\u00e9szs\u00e9g\u00fckre nagy gondot ford\u00edtanak. Ez\u00e9rt elind\u00edtottunk egy influencer marketing kamp\u00e1nyt, amelyhez 200 nano influencert v\u00e1lasztottunk ki a <\/span>trnd.it<\/span><\/a> k\u00f6z\u00f6ss\u00e9g\u00fcnkb\u0151l, akik megfeleltek a m\u00e1rka k\u00f6vetelm\u00e9nyeinek. K\u00f6z\u00fcl\u00fck 20% azt \u00e1ll\u00edtotta, hogy teljesen kiegyens\u00falyozott \u00e9trendet k\u00f6vet, \u00e9s 70% azt mondta, hogy eg\u00e9szs\u00e9ges \u00e9letm\u00f3dot \u00e9l, n\u00e9h\u00e1ny kiv\u00e9tellel. Minden r\u00e9sztvev\u0151 szedett m\u00e1r valamikor \u00e9lete sor\u00e1n, vagy jelenleg is szed D-vitamint, de csak 10% haszn\u00e1lta a Metagenics m\u00e1rk\u00e1t.<\/span> <\/span><\/p>\n