{"id":36489,"date":"2024-05-13T13:55:42","date_gmt":"2024-05-13T13:55:42","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/soflow-kampany-egy-szepsegmarka-utja-a-13-millios-eleresig\/"},"modified":"2024-05-13T13:55:50","modified_gmt":"2024-05-13T13:55:50","slug":"soflow-kampany-egy-szepsegmarka-utja-a-13-millios-eleresig","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/soflow-kampany-egy-szepsegmarka-utja-a-13-millios-eleresig\/","title":{"rendered":"So!Flow Kamp\u00e1ny: Egy sz\u00e9ps\u00e9gm\u00e1rka \u00fatja a 13 milli\u00f3s el\u00e9r\u00e9sig"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO INFLUENCEREK<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case study
<\/tt-underline>so!flow by Vis Plantis<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”54px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Abban a szerencs\u00e9ben volt r\u00e9sz\u00fcnk, hogy egy\u00fcttm\u0171k\u00f6dhett\u00fcnk a neves so!flow by Vis Plantis<\/a> haj\u00e1pol\u00e1si gy\u00e1rt\u00f3val, akiknek term\u00e9kei \u00f6sszhangban vannak a PEH balance koncepci\u00f3j\u00e1val. A kamp\u00e1ny c\u00e9lja nem csup\u00e1n az \u00e9rt\u00e9kes\u00edt\u00e9s n\u00f6vel\u00e9se volt, hanem a m\u00e1rka online l\u00e1that\u00f3s\u00e1g\u00e1nak b\u0151v\u00edt\u00e9se is a val\u00f3s \u00e9rdekl\u0151d\u00e9s felkelt\u00e9s\u00e9vel \u00e9s fogyaszt\u00f3k \u00e9rt\u00e9kes tartalmainak l\u00e9trehoz\u00e1s\u00e1val.<\/p>\n

Strat\u00e9gi\u00e1nk<\/h2>\n

Micro influencerek bevon\u00e1sa: 1000 micro influencerrel m\u0171k\u00f6dt\u00fcnk egy\u00fctt, akik befoly\u00e1sos profillal rendelkeznek a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban. Feladatuk az volt, hogy olyan hiteles tartalmat hozzanak l\u00e9tre, amely t\u00fckr\u00f6zi a so!flow term\u00e9kekkel kapcsolatos val\u00f3s tapasztalataikat.<\/p>\n

Eduk\u00e1ci\u00f3 \u00e9s egy\u00fcttm\u0171k\u00f6d\u00e9s: Kulcsfontoss\u00e1g\u00fa elem volt az influencerek eduk\u00e1l\u00e1sa a term\u00e9kek el\u0151nyeir\u0151l. A rendelkez\u00e9sre bocs\u00e1tott oktat\u00e1si anyagok lehet\u0151v\u00e9 tett\u00e9k a term\u00e9kek \u00e9s a PEH balance koncepci\u00f3hoz kapcsol\u00f3d\u00f3 egyedi tulajdons\u00e1gaik m\u00e9lyebb meg\u00e9rt\u00e9s\u00e9t.<\/p>\n

Elemz\u00e9s \u00e9s a hat\u00e9konys\u00e1g m\u00e9r\u00e9se: Az influencerek tev\u00e9kenys\u00e9geinek szisztematikus elemz\u00e9se \u00e9s az online k\u00f6z\u00f6ss\u00e9g reakci\u00f3inak nyomon k\u00f6vet\u00e9se lehet\u0151v\u00e9 tette a kamp\u00e1ny hat\u00e9konys\u00e1g\u00e1nak folyamatos elemz\u00e9s\u00e9t. Olyan m\u00e9r\u0151sz\u00e1mokra \u00f6sszpontos\u00edtottunk, mint az elk\u00f6telezetts\u00e9g<\/a>, az el\u00e9r\u00e9s \u00e9s a konverzi\u00f3.<\/p>\n

13,26 milli\u00f3s teljes el\u00e9r\u00e9s<\/h2>\n

A kamp\u00e1nyunk eredm\u00e9nyei minden v\u00e1rakoz\u00e1st fel\u00fclm\u00faltak. A m\u00e1rkanagyk\u00f6vetek 1892 egyedi tartalmat<\/a> tettek k\u00f6zz\u00e9, \u00e9s \u00f6sszesen 13,26 milli\u00f3 el\u00e9r\u00e9st \u00e9rtek el<\/strong>. A kamp\u00e1nyban r\u00e9sztvev\u0151k mintegy 99%-a kifejezte, hogy sz\u00edvesen aj\u00e1nlan\u00e1 a so!flow term\u00e9keket, \u00e9s 97% nyilatkozott arr\u00f3l, hogy a j\u00f6v\u0151ben meg k\u00edv\u00e1nja v\u00e1s\u00e1rolni azokat.<\/p>\n

\u00d6sszefoglal\u00e1s<\/h2>\n

A micro influencerek strat\u00e9giai felhaszn\u00e1l\u00e1s\u00e1nak k\u00f6sz\u00f6nhet\u0151en ez a kamp\u00e1ny lehet\u0151v\u00e9 tette a Vis Plantis sz\u00e1m\u00e1ra, hogy er\u0151sebb online jelenl\u00e9tet \u00e9p\u00edtsen ki \u00e9s er\u0151s\u00edtse az \u00fcgyf\u00e9lkapcsolatokat. Az influencerek eduk\u00e1l\u00e1sa \u00e9s bevon\u00e1sa hiteles \u00e9s \u00e9rt\u00e9kes tartalmakat eredm\u00e9nyezett, ami jelent\u0151sen befoly\u00e1solta a m\u00e1rkaismerts\u00e9get \u00e9s az \u00fcgyf\u00e9lh\u0171s\u00e9get.<\/p>\n

Csekkold a KPI adatokat lent.<\/p>\n

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Szeretn\u00e9d megtenni a k\u00f6vetkez\u0151 l\u00e9p\u00e9st, \u00e9s szem\u00e9lyre szabott tan\u00e1csokat kapni m\u00e1rk\u00e1d sz\u00e1m\u00e1ra?<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.territory-influence.com\/hu\/kapcsolat\/” url_new_window=”on” button_text=”L\u00e9pjen kapcsolatba vel\u00fcnk” button_alignment=”center” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

NANO INFLUENCEREKCase studyso!flow by Vis PlantisAbban a szerencs\u00e9ben volt r\u00e9sz\u00fcnk, hogy egy\u00fcttm\u0171k\u00f6dhett\u00fcnk a neves so!flow by Vis Plantis haj\u00e1pol\u00e1si gy\u00e1rt\u00f3val, akiknek term\u00e9kei \u00f6sszhangban vannak a PEH balance koncepci\u00f3j\u00e1val. A kamp\u00e1ny c\u00e9lja nem csup\u00e1n az \u00e9rt\u00e9kes\u00edt\u00e9s n\u00f6vel\u00e9se volt, hanem a m\u00e1rka online l\u00e1that\u00f3s\u00e1g\u00e1nak b\u0151v\u00edt\u00e9se is a val\u00f3s \u00e9rdekl\u0151d\u00e9s felkelt\u00e9s\u00e9vel \u00e9s fogyaszt\u00f3k \u00e9rt\u00e9kes tartalmainak l\u00e9trehoz\u00e1s\u00e1val. Strat\u00e9gi\u00e1nk Micro […]<\/p>\n","protected":false},"author":35,"featured_media":34910,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[526],"project_tag":[606,479,608,478,1483,1241,605,1178],"class_list":["post-36489","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-hu","project_tag-a-legjobb-influencer-kampanyok","project_tag-influencer-campaign-hu","project_tag-influencer-marketing-hu-2","project_tag-influencer-marketing-hu","project_tag-influencerok","project_tag-micro-influencers-hu","project_tag-nano-influencerek","project_tag-the-best-influencers-marketing-campaign-examples-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/36489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=36489"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/36489\/revisions"}],"predecessor-version":[{"id":36493,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/36489\/revisions\/36493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/34910"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=36489"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=36489"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=36489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}