{"id":36825,"date":"2024-05-21T13:23:46","date_gmt":"2024-05-21T13:23:46","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencer-a-cupra-markahoz\/"},"modified":"2024-05-21T13:24:51","modified_gmt":"2024-05-21T13:24:51","slug":"macro-influencer-a-cupra-markahoz","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/macro-influencer-a-cupra-markahoz\/","title":{"rendered":"Macro influencer a Cupra m\u00e1rk\u00e1hoz"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FF4E00&#8243; background_image=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16.0&#8243; text_font=&#8221;Roboto|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||19px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MACRO INFLUENCER<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.21.0&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case Study<br \/><tt-underline><\/tt-underline>CUPRA \u201cPEDRALBES FESTIVAL\u201d<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-40px||||false|false&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;45px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p>Elfogadtuk a Cupra, a modern aut\u00f3ipari technol\u00f3gi\u00e1k vezet\u0151 m\u00e1rk\u00e1j\u00e1nak kih\u00edv\u00e1s\u00e1t, amelyben arra k\u00e9rtek minket, <strong>hogy seg\u00edts\u00fcnk n\u00e9pszer\u0171s\u00edteni a brit \u00e9nekesn\u0151<\/strong>, Joss Stone <span style=\"color: #000000;\"><strong>CUPRA<\/strong><\/span> \u00e1ltal szponzor\u00e1lt, Pedralbes Fesztiv\u00e1lon adott j\u00f3t\u00e9konys\u00e1gi koncertj\u00e9t. A koncertjegyekb\u0151l befolyt \u00f6sszeget a Dr. Bonaventura Clotet \u00e1ltal l\u00e9trehozott Fighting Infections Foundation sz\u00e1m\u00e1ra aj\u00e1nlott\u00e1k fel, amely szervezet vezet\u0151 szerepet t\u00f6lt be a fert\u0151z\u0151 betegs\u00e9gek megel\u0151z\u00e9s\u00e9ben, diagnosztiz\u00e1l\u00e1s\u00e1ban \u00e9s kezel\u00e9s\u00e9ben.<\/p>\n<h3><strong>1 Macro Influencer, 293k organikus megjelen\u00e9s<\/strong><\/h3>\n<p>Strat\u00e9gi\u00e1nk mag\u00e1ban foglalta a j\u00f3t\u00e9konys\u00e1gi koncert online n\u00e9pszer\u0171s\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9t a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n kereszt\u00fcl, valamint a k\u00f6z\u00f6ss\u00e9gi elk\u00f6telezetts\u00e9g \u00e9s a jegyelad\u00e1si oldalra ir\u00e1nyul\u00f3 forgalom n\u00f6vel\u00e9s\u00e9t is az elad\u00e1sok gener\u00e1l\u00e1sa \u00e9rdek\u00e9ben.<\/p>\n<p>Ennek el\u00e9r\u00e9se \u00e9rdek\u00e9ben egy macro influencerrel dolgoztunk egy\u00fctt az \u00e9letm\u00f3d kateg\u00f3ri\u00e1b\u00f3l, aki ismert, relev\u00e1ns \u00e9s sok k\u00f6vet\u0151vel rendelkezik Barcelon\u00e1ban, a koncert helysz\u00edn\u00e9n. A tartalomk\u00e9sz\u00edt\u0151 <a href=\"https:\/\/www.instagram.com\/holacuore\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600;\">@holacuore<\/span><\/a> az Instagram-profilj\u00e1n 6 sztorit tett k\u00f6zz\u00e9 (kett\u0151t a koncert el\u0151tt \u00e9s n\u00e9gyet a koncert ideje alatt), \u00e9s egy olyan posztot is k\u00f6zz\u00e9tett a profilj\u00e1n, amelyben megeml\u00edtette a m\u00e1rk\u00e1t (@cupra_esp) \u00e9s az alap\u00edtv\u00e1nyt (@fundaciolluita) is.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p><b style=\"font-size: 16px;\">Az eredm\u00e9nyek\u00e9rt g\u00f6rgess lefel\u00e9 CUPRA szponzor\u00e1lt!<\/b><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/youtu.be\/AbciYDsq13g&#8221; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;tt-black&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1> Oszd meg!<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.linkedin.com\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Linkedin&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#FF4E00&#8243; button_border_width=&#8221;8px&#8221; button_border_color=&#8221;#FF4E00&#8243; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Roboto|700|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ffffff&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-21px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MACRO INFLUENCERCase StudyCUPRA \u201cPEDRALBES FESTIVAL\u201d Elfogadtuk a Cupra, a modern aut\u00f3ipari technol\u00f3gi\u00e1k vezet\u0151 m\u00e1rk\u00e1j\u00e1nak kih\u00edv\u00e1s\u00e1t, amelyben arra k\u00e9rtek minket, hogy seg\u00edts\u00fcnk n\u00e9pszer\u0171s\u00edteni a brit \u00e9nekesn\u0151, Joss Stone CUPRA \u00e1ltal szponzor\u00e1lt, Pedralbes Fesztiv\u00e1lon adott j\u00f3t\u00e9konys\u00e1gi koncertj\u00e9t. A koncertjegyekb\u0151l befolyt \u00f6sszeget a Dr. Bonaventura Clotet \u00e1ltal l\u00e9trehozott Fighting Infections Foundation sz\u00e1m\u00e1ra aj\u00e1nlott\u00e1k fel, amely szervezet vezet\u0151 szerepet [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16165,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[1761],"project_tag":[],"class_list":["post-36825","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-automotive-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/36825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=36825"}],"version-history":[{"count":3,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/36825\/revisions"}],"predecessor-version":[{"id":36828,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/36825\/revisions\/36828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/16165"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=36825"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=36825"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=36825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}