{"id":36829,"date":"2024-05-21T13:46:19","date_gmt":"2024-05-21T13:46:19","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-es-mikroinfluencer-aktivacio-a-demakup-szamara\/"},"modified":"2024-05-21T13:49:51","modified_gmt":"2024-05-21T13:49:51","slug":"nano-es-mikroinfluencer-aktivacio-a-demakup-szamara","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/nano-es-mikroinfluencer-aktivacio-a-demakup-szamara\/","title":{"rendered":"Nano- \u00e9s mikroinfluencer aktiv\u00e1ci\u00f3 a Demak’Up sz\u00e1m\u00e1ra"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO & MICRO INFLUENCER ACTIVATION<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>DEMAK’UP<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n

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A Demak’Up egyik innov\u00e1ci\u00f3j\u00e1nak (Essity Group) n\u00e9pszer\u0171s\u00e9g\u00e9t \u00e9s a m\u00e1rka ir\u00e1nti elk\u00f6telezetts\u00e9get n\u00f6velt\u00fck a halloweeni id\u0151szak alatt. Arra k\u00e9rt\u00fck az embereket, hogy besz\u00e9ljenek az \u00faj term\u00e9kekr\u0151l, hogy val\u00f3s \u00e9lm\u00e9nyeken \u00e9s kreat\u00edv tartalmakon alapul\u00f3 aj\u00e1nl\u00e1sokat juttassunk el a k\u00f6z\u00f6ns\u00e9ghez. A v\u00e9gs\u0151 c\u00e9l: \u00faj v\u00e1s\u00e1rl\u00f3k bevonz\u00e1sa a Demak’Up sz\u00e1m\u00e1ra \u00e9s r\u00f6vid t\u00e1v\u00fa forgalomgener\u00e1l\u00e1s az \u00fczletekbe a term\u00e9kelad\u00e1sok fellend\u00edt\u00e9se \u00e9rdek\u00e9ben.<\/p>\n

Ehhez 1000, \u00e9rz\u00e9keny b\u0151r\u0171 francia sz\u00e9ps\u00e9grajong\u00f3t v\u00e1lasztottunk ki \u00e9s aktiv\u00e1ltunk, akik vatt\u00e1t haszn\u00e1ltak sminkelt\u00e1vol\u00edt\u00e1sra. Mindannyian regisztr\u00e1ltak a TRND k\u00f6z\u00f6ss\u00e9g\u00fcnkbe, 18%-uk (nem fizetett) micro influencer volt – azaz 1000 \u00e9s 50 000 k\u00f6z\u00f6tti k\u00f6vet\u0151vel rendelkeztek a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban – az Instagramon, a Facebookon \u00e9s a Tiktokon.<\/p>\n

2 milli\u00f3s el\u00e9r\u00e9s a term\u00e9k el\u0151nyeit hangs\u00falyoz\u00f3 szezon\u00e1lis koncepci\u00f3nak k\u00f6sz\u00f6nhet\u0151en<\/h2>\n

A 4 hetes aktiv\u00e1l\u00e1s \u00e9s term\u00e9ktesztek sor\u00e1n az influencerek meggy\u0151z\u0151dhettek a Demak’Up term\u00e9keinek hat\u00e9konys\u00e1g\u00e1r\u00f3l. A kamp\u00e1ny el\u0151tt mind\u00f6ssze 14%-uk ismerte a term\u00e9ket, a tesztet k\u00f6vet\u0151en pedig 87%-uk sz\u00e1nd\u00e9kozott megv\u00e1s\u00e1rolni azt. Lelkesen osztott\u00e1k meg \u00faj felfedez\u00e9s\u00fcket minden csatorn\u00e1n: offline \u00e9s online. 6000 posztot tettek k\u00f6zz\u00e9 a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban<\/strong> vicces \u201eel\u0151tte\/ut\u00e1na\u201d vide\u00f3kkal, ahol a halloweeni sminkj\u00fcket t\u00e1vol\u00edtott\u00e1k el. Rengeteg hiteles vide\u00f3 k\u00e9sz\u00fclt az Instagramon \u00e9sTiktokon is, hogy bizony\u00edts\u00e1k a pamutkorong hat\u00e9konys\u00e1g\u00e1t. Tov\u00e1bbi eredm\u00e9nyek\u00e9rt g\u00f6rgess lefel\u00e9!\u200b<\/span><\/p>\n

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<\/tt-underline> Oszd meg!<\/h1>\n

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NANO & MICRO INFLUENCER ACTIVATIONCase StudyDEMAK’UP A Demak’Up egyik innov\u00e1ci\u00f3j\u00e1nak (Essity Group) n\u00e9pszer\u0171s\u00e9g\u00e9t \u00e9s a m\u00e1rka ir\u00e1nti elk\u00f6telezetts\u00e9get n\u00f6velt\u00fck a halloweeni id\u0151szak alatt. Arra k\u00e9rt\u00fck az embereket, hogy besz\u00e9ljenek az \u00faj term\u00e9kekr\u0151l, hogy val\u00f3s \u00e9lm\u00e9nyeken \u00e9s kreat\u00edv tartalmakon alapul\u00f3 aj\u00e1nl\u00e1sokat juttassunk el a k\u00f6z\u00f6ns\u00e9ghez. A v\u00e9gs\u0151 c\u00e9l: \u00faj v\u00e1s\u00e1rl\u00f3k bevonz\u00e1sa a Demak’Up sz\u00e1m\u00e1ra \u00e9s r\u00f6vid […]<\/p>\n","protected":false},"author":19,"featured_media":9573,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[526],"project_tag":[],"class_list":["post-36829","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/36829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=36829"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/36829\/revisions"}],"predecessor-version":[{"id":36835,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/36829\/revisions\/36835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/9573"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=36829"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=36829"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=36829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}