{"id":37662,"date":"2024-06-12T14:27:51","date_gmt":"2024-06-12T14:27:51","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-es-micro-influencerek-a-carrefour-baby-markanak\/"},"modified":"2024-06-12T14:27:52","modified_gmt":"2024-06-12T14:27:52","slug":"nano-es-micro-influencerek-a-carrefour-baby-markanak","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/nano-es-micro-influencerek-a-carrefour-baby-markanak\/","title":{"rendered":"Nano \u00e9s micro-influencerek a Carrefour Baby m\u00e1rk\u00e1nak"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

Nano-influencerek aktiv\u00e1l\u00e1sa<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>CARREFOUR BABY<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Franciaorsz\u00e1gban seg\u00edtett\u00fcnk a Carrefournak, hogy online \u00e9s offline aktiv\u00e1l\u00e1sokon kereszt\u00fcl n\u00e9pszer\u0171s\u00edtse \u00faj term\u00e9kcsal\u00e1dj\u00e1t, a My Carrefour Baby 0%-os, test\u00e1pol\u00f3 \u00e9s illatanyag n\u00e9lk\u00fcli term\u00e9kcsal\u00e1dot. Feladatunk az volt, hogy a c\u00e9lk\u00f6z\u00f6ns\u00e9get megismertess\u00fck a term\u00e9k el\u0151nyeivel, \u00e9s seg\u00edts\u00fck \u0151ket a term\u00e9k el\u0151nyeinek meg\u00e9rt\u00e9s\u00e9ben. Az m\u00e1sik f\u0151 c\u00e9l az volt, hogy informat\u00edv \u00e9s magas sz\u00ednvonal\u00fa online tartalmakkal \u00faj fogyaszt\u00f3kat vonzzunk be. <\/p>\n

3000 nano \u00e9s mikro influencer aktiv\u00e1l\u00e1sa<\/strong><\/h2>\n

E c\u00e9lok el\u00e9r\u00e9se \u00e9rdek\u00e9ben 3000 nano \u00e9s micro influencert azonos\u00edtottunk \u00e9s v\u00e1lasztottunk ki 5964 relev\u00e1ns profilb\u00f3l, akik hat\u00e9konyan k\u00e9pviselt\u00e9k a m\u00e1rk\u00e1t a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban. Ezek az influencerek 92%-ban n\u0151k voltak, Carrefour \u00fczlet k\u00f6zel\u00e9ben \u00e9ltek, \u00e9s komolyan \u00e9rdekl\u0151dtek a babapelenk\u00e1k min\u0151s\u00e9ge, nedvsz\u00edv\u00f3 k\u00e9pess\u00e9ge \u00e9s \u00e1raz\u00e1sa ir\u00e1nt. <\/p>\n

A word of mouth \u00f6szt\u00f6nz\u00e9se \u00e9rdek\u00e9ben az influencereknek elk\u00fcld\u00f6tt csomagokba kedvezm\u00e9nyes utalv\u00e1nyokat mell\u00e9kelt\u00fcnk, arra \u00f6szt\u00f6n\u00f6zve \u0151ket, hogy ossz\u00e1k meg azokat ismer\u0151seikkel. Emellett a blogunkon kereszt\u00fcl min\u0151s\u00e9gi tartalmak l\u00e9trehoz\u00e1s\u00e1ra inspir\u00e1ltuk \u0151ket k\u00fcl\u00f6nb\u00f6z\u0151 kih\u00edv\u00e1sokkal. <\/p>\n

UGC t\u00f6meges el\u0151\u00e1ll\u00edt\u00e1sa<\/strong><\/h2>\n

A k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n bel\u00fcli elk\u00f6telez\u0151d\u00e9s rendk\u00edv\u00fcli volt: 6219 felhaszn\u00e1l\u00f3 \u00e1ltal gener\u00e1lt tartalom j\u00f6tt l\u00e9tre a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, ami 2,5 milli\u00f3s online megjelen\u00e9st eredm\u00e9nyezett. Az influencerek fog\u00e9konyak voltak a Carrefour \u00faj term\u00e9kcsal\u00e1dja ir\u00e1nt, 5-b\u0151l 4,5 term\u00e9k\u00e9rt\u00e9kel\u00e9st adtak. A r\u00e9sztvev\u0151k visszajelz\u00e9sei rendk\u00edv\u00fcl pozit\u00edvak voltak, az aj\u00e1nl\u00e1si ar\u00e1ny 93%-os volt, a v\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9k pedig 80%-os a kamp\u00e1ny v\u00e9g\u00e9n. <\/p>\n

Tov\u00e1bbi KPI-ok\u00e9rt g\u00f6rgessen lejjebb, \u00e9s kattints ide tov\u00e1bbi esettanulm\u00e1nyok\u00e9rt. <\/a><\/p>\n

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Szeretn\u00e9l tov\u00e1bbl\u00e9pni \u00e9s szem\u00e9lyre szabott tan\u00e1csokat kapni a m\u00e1rk\u00e1d sz\u00e1m\u00e1ra?<\/p>\n

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Fedezd fel a Carrefour Baby \u00faj term\u00e9kv\u00e1laszt\u00e9k\u00e1r\u00f3l sz\u00f3l\u00f3 francia influencer kamp\u00e1nyunk esettanulm\u00e1ny\u00e1t! <\/p>\n","protected":false},"author":19,"featured_media":35549,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[397],"project_tag":[606,480,479,608,478,1483,1241,605,1178],"class_list":["post-37662","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-personal-care-hu","project_tag-a-legjobb-influencer-kampanyok","project_tag-case-study-hu","project_tag-influencer-campaign-hu","project_tag-influencer-marketing-hu-2","project_tag-influencer-marketing-hu","project_tag-influencerok","project_tag-micro-influencers-hu","project_tag-nano-influencerek","project_tag-the-best-influencers-marketing-campaign-examples-hu"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t