{"id":37662,"date":"2024-06-12T14:27:51","date_gmt":"2024-06-12T14:27:51","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-es-micro-influencerek-a-carrefour-baby-markanak\/"},"modified":"2024-06-12T14:27:52","modified_gmt":"2024-06-12T14:27:52","slug":"nano-es-micro-influencerek-a-carrefour-baby-markanak","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/nano-es-micro-influencerek-a-carrefour-baby-markanak\/","title":{"rendered":"Nano \u00e9s micro-influencerek a Carrefour Baby m\u00e1rk\u00e1nak"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

Nano-influencerek aktiv\u00e1l\u00e1sa<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>CARREFOUR BABY<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Franciaorsz\u00e1gban seg\u00edtett\u00fcnk a Carrefournak, hogy online \u00e9s offline aktiv\u00e1l\u00e1sokon kereszt\u00fcl n\u00e9pszer\u0171s\u00edtse \u00faj term\u00e9kcsal\u00e1dj\u00e1t, a My Carrefour Baby 0%-os, test\u00e1pol\u00f3 \u00e9s illatanyag n\u00e9lk\u00fcli term\u00e9kcsal\u00e1dot. Feladatunk az volt, hogy a c\u00e9lk\u00f6z\u00f6ns\u00e9get megismertess\u00fck a term\u00e9k el\u0151nyeivel, \u00e9s seg\u00edts\u00fck \u0151ket a term\u00e9k el\u0151nyeinek meg\u00e9rt\u00e9s\u00e9ben. Az m\u00e1sik f\u0151 c\u00e9l az volt, hogy informat\u00edv \u00e9s magas sz\u00ednvonal\u00fa online tartalmakkal \u00faj fogyaszt\u00f3kat vonzzunk be. <\/p>\n

3000 nano \u00e9s mikro influencer aktiv\u00e1l\u00e1sa<\/strong><\/h2>\n

E c\u00e9lok el\u00e9r\u00e9se \u00e9rdek\u00e9ben 3000 nano \u00e9s micro influencert azonos\u00edtottunk \u00e9s v\u00e1lasztottunk ki 5964 relev\u00e1ns profilb\u00f3l, akik hat\u00e9konyan k\u00e9pviselt\u00e9k a m\u00e1rk\u00e1t a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban. Ezek az influencerek 92%-ban n\u0151k voltak, Carrefour \u00fczlet k\u00f6zel\u00e9ben \u00e9ltek, \u00e9s komolyan \u00e9rdekl\u0151dtek a babapelenk\u00e1k min\u0151s\u00e9ge, nedvsz\u00edv\u00f3 k\u00e9pess\u00e9ge \u00e9s \u00e1raz\u00e1sa ir\u00e1nt. <\/p>\n

A word of mouth \u00f6szt\u00f6nz\u00e9se \u00e9rdek\u00e9ben az influencereknek elk\u00fcld\u00f6tt csomagokba kedvezm\u00e9nyes utalv\u00e1nyokat mell\u00e9kelt\u00fcnk, arra \u00f6szt\u00f6n\u00f6zve \u0151ket, hogy ossz\u00e1k meg azokat ismer\u0151seikkel. Emellett a blogunkon kereszt\u00fcl min\u0151s\u00e9gi tartalmak l\u00e9trehoz\u00e1s\u00e1ra inspir\u00e1ltuk \u0151ket k\u00fcl\u00f6nb\u00f6z\u0151 kih\u00edv\u00e1sokkal. <\/p>\n

UGC t\u00f6meges el\u0151\u00e1ll\u00edt\u00e1sa<\/strong><\/h2>\n

A k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n bel\u00fcli elk\u00f6telez\u0151d\u00e9s rendk\u00edv\u00fcli volt: 6219 felhaszn\u00e1l\u00f3 \u00e1ltal gener\u00e1lt tartalom j\u00f6tt l\u00e9tre a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, ami 2,5 milli\u00f3s online megjelen\u00e9st eredm\u00e9nyezett. Az influencerek fog\u00e9konyak voltak a Carrefour \u00faj term\u00e9kcsal\u00e1dja ir\u00e1nt, 5-b\u0151l 4,5 term\u00e9k\u00e9rt\u00e9kel\u00e9st adtak. A r\u00e9sztvev\u0151k visszajelz\u00e9sei rendk\u00edv\u00fcl pozit\u00edvak voltak, az aj\u00e1nl\u00e1si ar\u00e1ny 93%-os volt, a v\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9k pedig 80%-os a kamp\u00e1ny v\u00e9g\u00e9n. <\/p>\n

Tov\u00e1bbi KPI-ok\u00e9rt g\u00f6rgessen lejjebb, \u00e9s kattints ide tov\u00e1bbi esettanulm\u00e1nyok\u00e9rt. <\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.16″ inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”” inner_max_width_last_edited=”on|desktop” custom_padding=”0px|5%|0px|5%” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/04\/450-x-500.png” alt=”Carrefour Baby influencer campaign ” title_text=”450 x 500″ force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.21.0″ animation_style=”flip” animation_direction=”right” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/04\/Featured-Carrefour-Baby-1-2.png” alt=”Carrefour Baby influencer campaign” title_text=”Featured Carrefour Baby” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.21.0″ animation_style=”flip” animation_direction=”bottom” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/04\/FR-2.png” alt=”Carrefour Baby influencer campaign” title_text=”Influencer marketing” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.21.0″ animation_style=”flip” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/04\/FR-1.png” alt=”Carrefour Baby influencer campaign ” title_text=”influencer marketing” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.21.0″ animation_style=”flip” animation_direction=”top” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16″ background_color=”#252422″ custom_margin=”-126px|||||” custom_padding=”110px||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”\u00c9rdekess\u00e9g” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Online Megjelen\u00e9sek” number=”2.5M” percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Influencerek” number=”3,000″ percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Aj\u00e1nl\u00e1si Ar\u00e1ny” number=”93″ _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”V\u00e1s\u00e1rl\u00e1si Sz\u00e1nd\u00e9k” number=”80″ _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”18px” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

Szeretn\u00e9l tov\u00e1bbl\u00e9pni \u00e9s szem\u00e9lyre szabott tan\u00e1csokat kapni a m\u00e1rk\u00e1d sz\u00e1m\u00e1ra?<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.territory-influence.com\/hu\/kapcsolat\/” url_new_window=”on” button_text=”K\u00fcldd el nek\u00fcnk a briefed!” button_alignment=”center” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”=||divi||400″ button_icon_color=”#000000″ custom_margin=”-1px|||||” custom_padding=”||4px|||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Fedezd fel a Carrefour Baby \u00faj term\u00e9kv\u00e1laszt\u00e9k\u00e1r\u00f3l sz\u00f3l\u00f3 francia influencer kamp\u00e1nyunk esettanulm\u00e1ny\u00e1t! <\/p>\n","protected":false},"author":19,"featured_media":35549,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[397],"project_tag":[606,480,479,608,478,1483,1241,605,1178],"class_list":["post-37662","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-personal-care-hu","project_tag-a-legjobb-influencer-kampanyok","project_tag-case-study-hu","project_tag-influencer-campaign-hu","project_tag-influencer-marketing-hu-2","project_tag-influencer-marketing-hu","project_tag-influencerok","project_tag-micro-influencers-hu","project_tag-nano-influencerek","project_tag-the-best-influencers-marketing-campaign-examples-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/37662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=37662"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/37662\/revisions"}],"predecessor-version":[{"id":37664,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/37662\/revisions\/37664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/35549"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=37662"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=37662"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=37662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}