{"id":37979,"date":"2024-06-26T13:14:46","date_gmt":"2024-06-26T13:14:46","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-es-micro-influencer-egyuttmukodesek-a-bioderma-atoderm-borapolojanak-nepszerusitesere\/"},"modified":"2024-06-26T13:14:56","modified_gmt":"2024-06-26T13:14:56","slug":"nano-es-micro-influencer-egyuttmukodesek-a-bioderma-atoderm-borapolojanak-nepszerusitesere","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/nano-es-micro-influencer-egyuttmukodesek-a-bioderma-atoderm-borapolojanak-nepszerusitesere\/","title":{"rendered":"Nano \u00e9s Micro influencer egy\u00fcttm\u0171k\u00f6d\u00e9sek a BIODERMA Atoderm b\u0151r\u00e1pol\u00f3j\u00e1nak n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9re"},"content":{"rendered":"

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NANO \u00c9S MIKRO INFLUENSZEREK<\/p>\n

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Case Study
<\/tt-underline>bioderma<\/h1>\n

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Nano \u00e9s Micro influencer egy\u00fcttm\u0171k\u00f6d\u00e9sek a BIODERMA Atoderm b\u0151r\u00e1pol\u00f3j\u00e1nak n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9re <\/h1>\n

Az er\u0151sen versenyz\u0151 lengyel piacon jelent\u0151s kih\u00edv\u00e1s volt a<\/span> BIODERMA<\/a> sz\u00e1raz b\u0151rre kifejlesztett Atoderm Intensive Baume speci\u00e1lis b\u0151r\u00e1pol\u00f3 term\u00e9k\u00e9nek ismerts\u00e9g\u00e9nek \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9nek n\u00f6vel\u00e9se. A BIODERMA-nak nem csak a term\u00e9k piacra val\u00f3 bevezet\u00e9s\u00e9ben, hanem a fogyaszt\u00f3knak a term\u00e9k egyed\u00fcl\u00e1ll\u00f3 el\u0151nyeir\u0151l val\u00f3 eduk\u00e1l\u00e1s\u00e1ban \u00e9s a m\u00e1rkah\u0171s\u00e9g kialak\u00edt\u00e1s\u00e1ban is strat\u00e9gi\u00e1ra volt sz\u00fcks\u00e9ge.<\/span><\/p>\n

Megold\u00e1sunk<\/h2>\n

Strat\u00e9giai \u00e1ttekint\u00e9s:<\/span> E kih\u00edv\u00e1sok lek\u00fczd\u00e9s\u00e9re \u00e1tfog\u00f3<\/span> influencer marketing<\/a> kamp\u00e1nyt dolgoztunk ki, amely a nano \u00e9s micro influencerekre \u00f6sszpontos\u00edtott. Ezt a megk\u00f6zel\u00edt\u00e9st az\u00e9rt v\u00e1lasztottuk, mert ezek az influencerek \u00e9rz\u00e9kelhet\u0151en hitelesek \u00e9s szorosabb kapcsolatot \u00e1polnak k\u00f6vet\u0151ikkel, ami a bizalmat \u00e9s eduk\u00e1ci\u00f3t ig\u00e9nyl\u0151 term\u00e9kek eset\u00e9ben kulcsfontoss\u00e1g\u00fa.<\/span><\/p>\n

Influencerek kiv\u00e1laszt\u00e1sa \u00e9s eduk\u00e1ci\u00f3: 100 gondosan kiv\u00e1lasztott nano \u00e9s micro influencert aktiv\u00e1ltunk, akiknek m\u00e1r volt tapasztalata az eg\u00e9szs\u00e9g\u00fcgyi \u00e9s sz\u00e9ps\u00e9g\u00e1pol\u00e1si tartalmak k\u00e9sz\u00edt\u00e9s\u00e9ben. Az influencereket olyan krit\u00e9riumok alapj\u00e1n v\u00e1lasztottuk ki, mint a hiteless\u00e9g, az elk\u00f6telezetts\u00e9g min\u0151s\u00e9ge \u00e9s a k\u00f6vet\u0151k sz\u00e1ma. Ezeket az influencereket Atoderm Intensive Baume \u00e9s m\u00e1s BIODERMA term\u00e9keket tartalmaz\u00f3 VIP indul\u00f3csomagokkal l\u00e1ttuk el. Emellett \u00fcdv\u00f6zl\u0151 leveleken, projekt-weboldalakon \u00e9s rendszeres h\u00edrleveleken kereszt\u00fcl eduk\u00e1ltuk \u0151ket, hogy minden sz\u00fcks\u00e9ges inform\u00e1ci\u00f3val rendelkezzenek a term\u00e9k hat\u00e9kony n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9hez.<\/p>\n

Tartalomk\u00e9sz\u00edt\u00e9s \u00e9s terjeszt\u00e9s: Arra \u00f6szt\u00f6n\u00f6zt\u00fck, az influencereket, hogy olyan egyedi tartalmakat hozzanak l\u00e9tre, amelyek \u00f6sszhangban vannak a term\u00e9kkel kapcsolatos szem\u00e9lyes tapasztalataikkal. Ezek a tartalmak k\u00f6z\u00e9 tartoztak Instagram storyk, posztok \u00e9s reelek, amelyekben megosztott\u00e1k b\u0151r\u00e1pol\u00e1si rutinjukat, amiben a balzsam is szerepelt, \u00e9s kiemelt\u00e9k, hogyan oldotta meg az olyan konkr\u00e9t b\u0151rprobl\u00e9m\u00e1kat, mint az extr\u00e9m b\u0151rsz\u00e1razs\u00e1g \u00e9s \u00e9rz\u00e9kenys\u00e9g a kem\u00e9ny lengyel t\u00e9l alatt.<\/p>\n

Az eredm\u00e9nyek<\/span><\/p>\n

El\u00e9r\u00e9s: Az influencerek 240 egyedi online tartalmat tettek k\u00f6zz\u00e9, amelyek egy\u00fcttesen t\u00f6bb mint 3 milli\u00f3 n\u00e9z\u0151t \u00e9rtek el. Ezt az el\u00e9r\u00e9st a social listening \u00e9s a riportok egyar\u00e1nt t\u00e1mogatt\u00e1k.<\/p>\n

Elk\u00f6telezetts\u00e9g \u00e9s aj\u00e1nl\u00e1sok: A kamp\u00e1nyban r\u00e9szt vev\u0151 influencerek 99%-a arr\u00f3l sz\u00e1molt be, hogy aj\u00e1nlan\u00e1 az Atoderm Intensive Baume-ot k\u00f6vet\u0151inek. A posztok elk\u00f6telezetts\u00e9gi ar\u00e1nya jelent\u0151sen meghaladta az ipar\u00e1gi \u00e1tlagot, ami a n\u00e9z\u0151k val\u00f3s \u00e9rdekl\u0151d\u00e9s\u00e9re utal.<\/p>\n

Min\u0151s\u00e9gi visszajelz\u00e9sek: Mind az influencerek, mind a fogyaszt\u00f3k visszajelz\u00e9sei els\u00f6pr\u0151en pozit\u00edvak voltak. Az influencerek dics\u00e9rt\u00e9k a kamp\u00e1ny edukat\u00edv aspektus\u00e1t, megjegyezve, hogy az n\u00f6velte hiteless\u00e9g\u00fcket \u00e9s bizalmukat a term\u00e9k n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9ben. A fogyaszt\u00f3k nagyra \u00e9rt\u00e9kelt\u00e9k a hiteles besz\u00e1mol\u00f3kat \u00e9s a r\u00e9szletes inform\u00e1ci\u00f3kat, amelyek seg\u00edtettek nekik jobban meg\u00e9rteni a term\u00e9k el\u0151nyeit.<\/p>\n

Vizu\u00e1lis \u00e9s m\u00e9dia highlight-ok: A kamp\u00e1ny alatt vizu\u00e1lisan is vonz\u00f3 tartalmak sz\u00fclettek, t\u00f6bbek k\u00f6z\u00f6tt a b\u0151r \u00e1llapot\u00e1t bemutat\u00f3 el\u0151tte-ut\u00e1na fot\u00f3kat \u00e9s vide\u00f3napl\u00f3kat, amelyek az influencerek \u00e9s a kiv\u00e1lasztott k\u00f6vet\u0151k szebb \u00e9s eg\u00e9szs\u00e9gesebb b\u0151r fel\u00e9 vezet\u0151 \u00fatj\u00e1t dokument\u00e1lt\u00e1k.<\/p>\n

Tov\u00e1bbi KPI eredm\u00e9nyek\u00e9rt g\u00f6rgess lefel\u00e9.<\/p>\n<\/div>\n

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Oszd meg!<\/h1>\n

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NANO \u00c9S MIKRO INFLUENSZEREKCase Studybioderma Nano \u00e9s Micro influencer egy\u00fcttm\u0171k\u00f6d\u00e9sek a BIODERMA Atoderm b\u0151r\u00e1pol\u00f3j\u00e1nak n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9re Az er\u0151sen versenyz\u0151 lengyel piacon jelent\u0151s kih\u00edv\u00e1s volt a BIODERMA sz\u00e1raz b\u0151rre kifejlesztett Atoderm Intensive Baume speci\u00e1lis b\u0151r\u00e1pol\u00f3 term\u00e9k\u00e9nek ismerts\u00e9g\u00e9nek \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9nek n\u00f6vel\u00e9se. A BIODERMA-nak nem csak a term\u00e9k piacra val\u00f3 bevezet\u00e9s\u00e9ben, hanem a fogyaszt\u00f3knak a term\u00e9k egyed\u00fcl\u00e1ll\u00f3 el\u0151nyeir\u0151l val\u00f3 […]<\/p>\n","protected":false},"author":35,"featured_media":36475,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[526],"project_tag":[606,480,479,608,478,1241,605,1775,1178],"class_list":["post-37979","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-hu","project_tag-a-legjobb-influencer-kampanyok","project_tag-case-study-hu","project_tag-influencer-campaign-hu","project_tag-influencer-marketing-hu-2","project_tag-influencer-marketing-hu","project_tag-micro-influencers-hu","project_tag-nano-influencerek","project_tag-szepseg-influencer-marketing","project_tag-the-best-influencers-marketing-campaign-examples-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/37979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=37979"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/37979\/revisions"}],"predecessor-version":[{"id":37984,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/37979\/revisions\/37984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/36475"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=37979"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=37979"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=37979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}