{"id":38775,"date":"2024-07-31T08:22:21","date_gmt":"2024-07-31T08:22:21","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-mikro-es-makro-influencerek-a-fisiocrem-szamara\/"},"modified":"2024-07-31T08:22:29","modified_gmt":"2024-07-31T08:22:29","slug":"nano-mikro-es-makro-influencerek-a-fisiocrem-szamara","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/nano-mikro-es-makro-influencerek-a-fisiocrem-szamara\/","title":{"rendered":"Nano, mikro- \u00e9s makro influencerek a Fisiocrem sz\u00e1m\u00e1ra"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]NANO, MICRO MACRO INFLUENCEREK[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study <\/tt-underline>Fisiocrem a Uriach-t\u00f3l<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||4px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

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A Uriach<\/a> hisz a term\u00e9szet tudom\u00e1ny t\u00e1mogatta erej\u00e9ben mint az emberi eg\u00e9szs\u00e9g \u00e9s j\u00f3l\u00e9t jav\u00edt\u00e1s\u00e1nak legjobb \u00e9s legfenntarthat\u00f3bb m\u00f3dj\u00e1ban. Fogyaszt\u00f3iknak a legjobb, szil\u00e1rd tudom\u00e1nyos \u00e9s innov\u00e1ci\u00f3s alapokon nyugv\u00f3 term\u00e9szetes k\u00e9sz\u00edtm\u00e9nyeket k\u00edn\u00e1lj\u00e1k. <\/span><\/p>\n

Ezek k\u00f6z\u00e9 tartozik a Fisiocrem<\/a>, amely hat\u00e9kony \u00e9s term\u00e9szetes megold\u00e1s az \u00edz\u00fcletek \u00e9s izmok felk\u00e9sz\u00edt\u00e9s\u00e9re, regener\u00e1l\u00e1s\u00e1ra \u00e9s kezel\u00e9s\u00e9re. \u00c9let\u00fcnk fokozott temp\u00f3ja gyakran vezethet izomf\u00e1jdalmakhoz, \u00edz\u00fcleti f\u00e1jdalmakhoz vagy kisebb s\u00e9r\u00fcl\u00e9sekhez an\u00e9lk\u00fcl, hogy \u00e9szrevenn\u00e9nk. A Fisiocrem term\u00e9kek sz\u00e9les v\u00e1laszt\u00e9k\u00e1t k\u00edn\u00e1lja a s\u00e9r\u00fcl\u00e9sek megel\u0151z\u00e9s\u00e9re, valamint az izom- \u00e9s \u00edz\u00fcleti f\u00e1jdalmak enyh\u00edt\u00e9s\u00e9re. <\/span><\/span><\/p>\n

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Influencer marketing kamp\u00e1ny a Fisiocrem strat\u00e9giai c\u00e9ljainak el\u00e9r\u00e9s\u00e9\u00e9rt<\/strong><\/h2>\n

2023-ban a Uriach a Fisiocream brand m\u00e1rkaismerts\u00e9g\u00e9nek \u00e9s h\u0171s\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9t t\u0171zte ki c\u00e9lul, tov\u00e1bb\u00e1 a term\u00e9kcsal\u00e1dba tartoz\u00f3 k\u00e9sz\u00edtm\u00e9nyek haszn\u00e1lat\u00e1r\u00f3l \u00e9s el\u0151nyeir\u0151l is eduk\u00e1lni k\u00edv\u00e1nta az olasz \u00e9s a portug\u00e1l piacot. A felsorolt c\u00e9lok el\u00e9r\u00e9se \u00e9rdek\u00e9ben influencer marketing kamp\u00e1nyt dolgoztunk ki, amely mag\u00e1ban foglalta a kvalitat\u00edv k\u00f6z\u00f6ss\u00e9gi m\u00e9dia tartalmak gener\u00e1l\u00e1s\u00e1t, a word-of-mouth aj\u00e1nl\u00e1st az offline vil\u00e1gban, valamint \u00e9rt\u00e9kel\u00e9sek \u00e9s v\u00e9lem\u00e9nyek elhelyez\u00e9s\u00e9t strat\u00e9giai weboldalakon. <\/p>\n

A term\u00e9kcsal\u00e1don bel\u00fcl k\u00e9t term\u00e9kre \u00f6sszpontos\u00edtottunk: a Solugelre \u00e9s a Cannabisra. A c\u00e9lk\u00f6z\u00f6ns\u00e9get mindk\u00e9t term\u00e9k eset\u00e9ben a 25 \u00e9v feletti akt\u00edv \u00e9letet \u00e9l\u0151 emberek alkott\u00e1k, de a Solugel eset\u00e9ben ink\u00e1bb alkalmi izomf\u00e1jdalomt\u00f3l (stressz, sport vagy napi tev\u00e9kenys\u00e9gek miatt), m\u00edg a Cannabis eset\u00e9ben rendszeres, 3 h\u00f3napn\u00e1l hosszabb ideig tart\u00f3 f\u00e1jdalomt\u00f3l vagy egy\u00e9b b\u00e1ntalmakt\u00f3l (fibromyalgia, osteoarthritis, arthritis, isi\u00e1sz, rendszeres h\u00e1tf\u00e1j\u00e1s\u2026) szenved\u0151k. <\/span><\/p>\n<\/p>\n

+1,000 influencer publik\u00e1lta tapasztalatait a Fisiocremmel<\/strong><\/h2>\n

Influencer marketing strat\u00e9gi\u00e1nkban 500 nano<\/a> \u00e9s mikro influencert alkalmaztunk Portug\u00e1li\u00e1ban, ezenk\u00edv\u00fcl 500 nem fizetett nano \u00e9s mikro influencert, valamint 9 fizetett mikro \u00e9s makro influencert Olaszorsz\u00e1gban. Ezek a professzion\u00e1lis tartalomk\u00e9sz\u00edt\u0151k, k\u00f6zt\u00fck @unamammafisioterapista<\/a>, @pietro.marconi.fisioterapista<\/a> \u00e9s @claudia__casanova<\/a>, fizioter\u00e1pi\u00e1hoz, sporthoz \u00e9s j\u00f3g\u00e1hoz kapcsol\u00f3d\u00f3 profilokkal rendelkeztek. <\/span><\/p>\n

A nem fizetett influencereket a trnd.it<\/a> \u00e9s trnd.pt<\/a> fogyaszt\u00f3i k\u00f6z\u00f6ss\u00e9geinken bel\u00fcl gondosan v\u00e1lasztottuk ki egy r\u00e9szletes jelentkez\u0151i felm\u00e9r\u00e9s alapj\u00e1n, hogy megbizonyosodjunk arr\u00f3l, hogy megfelelnek az egyes term\u00e9kek c\u00e9lzott le\u00edr\u00e1s\u00e1nak.<\/span><\/span><\/span><\/p>\n

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Egy kamp\u00e1ny val\u00f3s konverzi\u00f3kkal az online \u00e9s offline vil\u00e1gban egyar\u00e1nt<\/strong><\/h2>\n

Miut\u00e1n minden r\u00e9sztvev\u0151t eduk\u00e1ltunk a Fisiocrem term\u00e9kek el\u0151nyeir\u0151l \u00e9s felhaszn\u00e1l\u00e1si m\u00f3djair\u00f3l, felk\u00e9rt\u00fck \u0151ket, hogy ossz\u00e1k meg tapasztalataikat k\u00f6z\u00f6ss\u00e9gi m\u00e9dia profiljaikon, magas min\u0151s\u00e9g\u0171 tartalmak seg\u00edts\u00e9g\u00e9vel. Megosztott\u00e1k k\u00f6vet\u0151ikkel napi tev\u00e9kenys\u00e9geiket a Fisiocrem alkalmaz\u00e1sa el\u0151tt \u00e9s ut\u00e1n, kiemelve az el\u0151ny\u00f6ket. A nano \u00e9s mikro influencerek \u00f6sszesen t\u00f6bb mint 1000 posztot t\u00f6lt\u00f6ttek fel mindk\u00e9t orsz\u00e1gban, \u00e9s +3,1 milli\u00f3 organikus megjelen\u00e9st \u00e9rtek el. <\/p>\n

Ezenk\u00edv\u00fcl arra \u00f6szt\u00f6n\u00f6zt\u00fck \u0151ket, hogy osszanak meg 9000 mint\u00e1t csal\u00e1dtagjaikkal \u00e9s bar\u00e1taikkal, elmagyar\u00e1zva a haszn\u00e1lat m\u00f3dj\u00e1t \u00e9s a haszn\u00e1lat legfontosabb el\u0151nyeit. Word-of-mouth aj\u00e1nl\u00e1saikkal +209 ezer embert \u00e9rtek el offline. <\/p>\n<\/p>\n

A kamp\u00e1ny er\u0151s\u00edt\u00e9se online \u00e9rt\u00e9kel\u00e9sekkel (\u00e9s kulcsfontoss\u00e1g\u00fa inform\u00e1ci\u00f3k szerz\u00e9se a fogyaszt\u00f3kt\u00f3l)<\/strong><\/h2>\n

V\u00e9g\u00fcl pedig r\u00e1vett\u00fck \u0151ket, hogy ossz\u00e1k meg v\u00e9lem\u00e9ny\u00fcket a Naturitas e-kereskedelmi oldalon a term\u00e9szetes k\u00e9sz\u00edtm\u00e9nyekr\u0151l. \u00d6sszesen 827 v\u00e9lem\u00e9nyt \u00edrtak, mindk\u00e9t term\u00e9ket t\u00f6bb mint 4,8\/5-\u00f6s \u00e9rt\u00e9kel\u00e9ssel. <\/p>\n

Megk\u00e9rdezt\u00fck \u0151ket, mit gondolnak a term\u00e9kekr\u0151l, \u00e9s mindk\u00e9t term\u00e9k eset\u00e9ben kiemelt\u00e9k a hat\u00e9konys\u00e1got \u00e9s a f\u00e1jdalomenyh\u00edt\u0151 k\u00e9pess\u00e9get. A Solugel eset\u00e9ben p\u00e9ld\u00e1ul azt \u00edrt\u00e1k: „Ide\u00e1lis megold\u00e1s azoknak, akik nem akarnak le\u00e1llni az edz\u00e9ssel. Seg\u00edt regener\u00e1l\u00f3dni a k\u00f6vetkez\u0151 napra. A Fisiocremmel nincs kifog\u00e1s, hogy ne eddz\u00fcnk!<\/span><\/em>„, m\u00edg a Cannabis eset\u00e9ben kiemelt\u00e9k: „Beleszerettem ebbe a kr\u00e9mbe, a hat\u00e1sa gyors, a f\u00e1jdalom enyh\u00fcl\u00e9se \u00e9s a relax\u00e1ci\u00f3 \u00e9rzete pedig azonnali”.<\/span><\/em> Ez t\u00fckr\u00f6z\u0151d\u00f6tt a term\u00e9kek aj\u00e1nl\u00e1si ar\u00e1ny\u00e1ban is: 92% mondta, hogy aj\u00e1nlan\u00e1 a Solugelt m\u00e1soknak is, a Cannabis eset\u00e9ben pedig 95%. <\/p>\n

Ami a fizetett influencereket illeti, az Instagramon 43 professzion\u00e1lis tartalom, valamint a legjobb tartalmakat feler\u0151s\u00edt\u0151 fizetett m\u00e9diaboost \u00f6sszesen 1,6 milli\u00f3 plusz megjelen\u00e9st eredm\u00e9nyezett. \u00cdgy a kamp\u00e1ny \u00f6sszesen +4,8M megjelen\u00e9st \u00e9rt el. <\/p>\n

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G\u00f6rgess le a KPI-ok megtekint\u00e9s\u00e9hez.<\/p>\n

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[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/nfgRxakoxls” src_webm=”https:\/\/youtu.be\/RRiWOQ3Q80g” _builder_version=”4.21.0″ _module_preset=”default” max_width=”80%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16″ background_color=”#252422″ custom_margin=”-126px|||||” custom_padding=”110px||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”\u00c9rdekess\u00e9g” _builder_version=”4.21.0″ custom_margin=”|||” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Online megjelen\u00e9sek” number=”+4.8M” percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”K\u00f6z\u00f6ss\u00e9gi m\u00e9dia tartalom” number=”+1.1K” percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”\u00c9rt\u00e9kel\u00e9s a Naturitas-on” number=”827″ percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Offline el\u00e9r\u00e9s” number=”+209K” percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

Oszd meg!<\/h1>\n

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A Uriach-al dolgoztunk egy\u00fctt, hogy n\u00f6velj\u00fck a Fisiocrem m\u00e1rka ismerts\u00e9g\u00e9t \u00e9s lojalit\u00e1s\u00e1t, valamint felvil\u00e1gos\u00edt\u00e1st adjunk a term\u00e9kcsal\u00e1dba tartoz\u00f3 term\u00e9kek haszn\u00e1lat\u00e1r\u00f3l \u00e9s el\u0151nyeir\u0151l.<\/p>\n","protected":false},"author":19,"featured_media":37966,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[1680],"project_tag":[606,480,479,608,478,1483,521,1241,1818,1178],"class_list":["post-38775","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-egeszsegugy","project_tag-a-legjobb-influencer-kampanyok","project_tag-case-study-hu","project_tag-influencer-campaign-hu","project_tag-influencer-marketing-hu-2","project_tag-influencer-marketing-hu","project_tag-influencerok","project_tag-makro-influencerek","project_tag-micro-influencers-hu","project_tag-nano-influencerek-hu","project_tag-the-best-influencers-marketing-campaign-examples-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/38775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=38775"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/38775\/revisions"}],"predecessor-version":[{"id":38780,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/38775\/revisions\/38780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/37966"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=38775"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=38775"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=38775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}