{"id":39076,"date":"2024-08-26T11:43:51","date_gmt":"2024-08-26T11:43:51","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-es-micro-influencerek-a-stabilo-szamara\/"},"modified":"2024-08-26T11:44:04","modified_gmt":"2024-08-26T11:44:04","slug":"nano-es-micro-influencerek-a-stabilo-szamara","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/nano-es-micro-influencerek-a-stabilo-szamara\/","title":{"rendered":"Nano \u00e9s Micro Influencerek a Stabilo Sz\u00e1m\u00e1ra"},"content":{"rendered":"

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NANO \u00c9S MIKRO INFLUENCEREK<\/p>\n

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Case Study
<\/tt-underline>Stabilo<\/h1>\n

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2024 m\u00e1rcius\u00e1ban c\u00e9lzott influencer kamp\u00e1nyt ind\u00edtottunk a Stabilo<\/a> sz\u00e1m\u00e1ra a magyar piacon, hogy n\u00f6velj\u00fck az \u00faj Pastellove \u00e9s Arty term\u00e9kcsal\u00e1dok ismerts\u00e9g\u00e9t. A strat\u00e9gia c\u00e9lja az volt, hogy a kreat\u00edv term\u00e9kek\u00e9rt rajong\u00f3 h\u00e9tk\u00f6znapi fogyaszt\u00f3k hiteles, szem\u00e9lyes aj\u00e1nl\u00e1sait haszn\u00e1lja fel. <\/p>\n

Megold\u00e1sunk<\/h2>\n

Gondosan kiv\u00e1lasztottunk \u00e9s aktiv\u00e1ltunk 100 nano \u00e9s mikro influencert, akik val\u00f3di m\u0171v\u00e9szetrajong\u00f3k, \u00e9s a kreat\u00edv tollak, \u00edr\u00f3szerek rendszeres haszn\u00e1l\u00f3i voltak. Ezek az influencerek sz\u00edvesen osztott\u00e1k meg alkot\u00e1saikkal egy\u00fctt tapasztalataikat is a k\u00f6z\u00f6ss\u00e9gi m\u00e9diaplatformokon \u00e9s a t\u00e1rsaikkal offline egyar\u00e1nt. A term\u00e9kek ir\u00e1nti hiteles szenved\u00e9ly\u00fck seg\u00edtett abban, hogy l\u00e1tv\u00e1nyos sz\u00e1jr\u00f3l sz\u00e1jra terjed\u0151 (WOM) h\u00edrver\u00e9st generaljanak a m\u00e1rk\u00e1nak. <\/p>\n

Legfontosabb tanuls\u00e1gok \u00e9s Eredm\u00e9nyek<\/span><\/p>\n

H\u00e1rom h\u00e9t alatt a 100 nano<\/a> \u00e9s mikro influencer 320 organikus tartalmat gener\u00e1lt a k\u00fcl\u00f6nb\u00f6z\u0151 k\u00f6z\u00f6ss\u00e9gi m\u00e9diaplatformokon, megosztva m\u0171veiket \u00e9s \u00e9lm\u00e9nyeiket
k\u00f6vet\u0151ikkel. Figyelemre m\u00e9lt\u00f3, hogy az influencerek 100%-a aj\u00e1nlotta a term\u00e9keket
t\u00e1rsainak. Ez a pozit\u00edv visszajelz\u00e9s az \u00fct\u0151s sz\u00e1jr\u00f3l sz\u00e1jra marketing hat\u00e1s\u00e1ra er\u0151s\u00f6d\u00f6tt fel mind online, mind offline, jelent\u0151sen n\u00f6velve a kamp\u00e1ny el\u00e9r\u00e9set \u00e9s hat\u00e9konys\u00e1g\u00e1t. <\/p>\n

Tov\u00e1bbi KPl-ok\u00e9rt g\u00f6rgess lejjebb.<\/p>\n<\/div>\n

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Oszd meg!<\/h1>\n

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NANO \u00c9S MIKRO INFLUENCEREKCase StudyStabilo 2024 m\u00e1rcius\u00e1ban c\u00e9lzott influencer kamp\u00e1nyt ind\u00edtottunk a Stabilo sz\u00e1m\u00e1ra a magyar piacon, hogy n\u00f6velj\u00fck az \u00faj Pastellove \u00e9s Arty term\u00e9kcsal\u00e1dok ismerts\u00e9g\u00e9t. A strat\u00e9gia c\u00e9lja az volt, hogy a kreat\u00edv term\u00e9kek\u00e9rt rajong\u00f3 h\u00e9tk\u00f6znapi fogyaszt\u00f3k hiteles, szem\u00e9lyes aj\u00e1nl\u00e1sait haszn\u00e1lja fel. Megold\u00e1sunk Gondosan kiv\u00e1lasztottunk \u00e9s aktiv\u00e1ltunk 100 nano \u00e9s mikro influencert, akik val\u00f3di […]<\/p>\n","protected":false},"author":35,"featured_media":38900,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[1830],"project_tag":[606,480,479,608,478,1483,1241,605,1178],"class_list":["post-39076","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-leisure-hu","project_tag-a-legjobb-influencer-kampanyok","project_tag-case-study-hu","project_tag-influencer-campaign-hu","project_tag-influencer-marketing-hu-2","project_tag-influencer-marketing-hu","project_tag-influencerok","project_tag-micro-influencers-hu","project_tag-nano-influencerek","project_tag-the-best-influencers-marketing-campaign-examples-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/39076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=39076"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/39076\/revisions"}],"predecessor-version":[{"id":39081,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/39076\/revisions\/39081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/38900"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=39076"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=39076"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=39076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}