{"id":39556,"date":"2024-10-18T17:17:19","date_gmt":"2024-10-18T17:17:19","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-es-mikroinfluencerek-milli-szamara\/"},"modified":"2024-10-18T17:17:19","modified_gmt":"2024-10-18T17:17:19","slug":"nano-es-mikroinfluencerek-milli-szamara","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/nano-es-mikroinfluencerek-milli-szamara\/","title":{"rendered":"Nano- \u00e9s mikroinfluencerek Milli sz\u00e1m\u00e1ra"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO \u00c9S MIKRO INFLUENCEREK<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>MILLI<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”198px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||4px|||” global_colors_info=”{}”]<\/p>\n

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<\/h1>\n

2024 \u00e1prilis\u00e1ban a Millivel<\/a> egy\u00fcttm\u0171k\u00f6dve k\u00e9t \u00faj, limit\u00e1lt kiad\u00e1s\u00fa \u00edz fogyaszt\u00f3i ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9t t\u0171zt\u00fck ki c\u00e9lul: Milli Anan\u00e1sz-K\u00f3kuszos Kr\u00e9mt\u00far\u00f3 \u00e9s Milli Karamell\u00e1s K\u00f6rt\u00e9s Kr\u00e9mt\u00far\u00f3. A c\u00e9l az volt, hogy a h\u00e9tk\u00f6znapi desszertrajong\u00f3k hiteles \u00e9s szem\u00e9lyes aj\u00e1nl\u00e1sait kihaszn\u00e1lva online \u00e9s offline is felkelts\u00fck az \u00e9rdekl\u0151d\u00e9st. <\/p>\n

Megk\u00f6zel\u00edt\u00e9s\u00fcnk<\/h2>\n

A hat\u00e1sos figyelemfelkelt\u00e9s \u00e9s a fogyaszt\u00f3i bizalom megteremt\u00e9se \u00e9rdek\u00e9ben 500 gondosan kiv\u00e1lasztott nano- \u00e9s mikroinfluencert aktiv\u00e1ltunk. Ezek az influencerek szenved\u00e9lyes desszertrajong\u00f3k voltak, \u00e9s megl\u00e9v\u0151 online jelenl\u00e9t\u00fck t\u00f6k\u00e9letesen illeszkedett a Milli m\u00e1rka \u00e1ltal k\u00e9pviselt \u00e9rt\u00e9kekhez. Az influencerek akt\u00edvan megosztott\u00e1k a fot\u00f3kat, recepteket \u00e9s szem\u00e9lyes \u00e9lm\u00e9nyeiket a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, ezzel egy\u00fctt term\u00e9szetes Word-of-Mouth (WOM) aj\u00e1nl\u00e1sokat is gener\u00e1lva offline ismer\u0151seik k\u00f6r\u00e9ben. <\/p>\n

Eredm\u00e9nyek<\/span><\/p>\n

N\u00e9gy h\u00e9t alatt 500 nano- \u00e9s mikroinfluencer\u00fcnk sikeresen l\u00e9trehozott \u00e9s megosztott 1221 tartalmat a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia csatorn\u00e1in, amelyekben a t\u00far\u00f3alap\u00fa desszertek kreat\u00edv fogyaszt\u00e1si mutatt\u00e1k be. Ezek a hiteles aj\u00e1nl\u00e1sok mind a k\u00f6vet\u0151ik, mind az offline k\u00f6z\u00f6ss\u00e9geik k\u00f6r\u00e9ben nagy visszhangra tal\u00e1ltak. <\/p>\n

Kulcsfontoss\u00e1g\u00fa teljes\u00edtm\u00e9nyek:<\/strong>
– 98%-os aj\u00e1nl\u00e1si ar\u00e1ny: az influencerek<\/a> els\u00f6pr\u0151 t\u00f6bbs\u00e9ge aj\u00e1nlotta a Milli \u00faj \u00edzeit bar\u00e1tainak, csal\u00e1dtagjainak \u00e9s k\u00f6vet\u0151inek.
– 690K online megjelen\u00e9s: a kamp\u00e1ny leny\u0171g\u00f6z\u0151, 690 000 online megjelen\u00e9st \u00e9rt el, n\u00f6velve a term\u00e9k l\u00e1that\u00f3s\u00e1g\u00e1t a k\u00f6z\u00f6ss\u00e9gi platformokon.
– 90K offline el\u00e9r\u00e9s: az influencerek tov\u00e1bb n\u00f6velt\u00e9k a hat\u00f3k\u00f6r\u00fcket azzal, hogy szem\u00e9lyesen aj\u00e1nlott\u00e1k a term\u00e9ket a szem\u00e9lyes interakci\u00f3k sor\u00e1n.
– 6,6\/7 term\u00e9k \u00e9rt\u00e9kel\u00e9s: az influencerek magasra \u00e9rt\u00e9kelt\u00e9k a Milli Kr\u00e9mt\u00far\u00f3 \u00faj \u00edzeit, ami er\u0151s term\u00e9kel\u00e9gedetts\u00e9gr\u0151l tan\u00faskodik.<\/p>\n

A nano- \u00e9s mikroinfluencerek hiteless\u00e9g\u00e9t \u00e9s megb\u00edzhat\u00f3s\u00e1g\u00e1t kihaszn\u00e1lva a Milli sikeresen \u00f6szt\u00f6n\u00f6zte az \u00faj \u00edzekkel kapcsolatos \u00e9rdemi elk\u00f6telez\u0151d\u00e9st, \u00e9s a WOM marketing r\u00e9v\u00e9n magas online l\u00e1that\u00f3s\u00e1got \u00e9s val\u00f3s besz\u00e9lget\u00e9seket gener\u00e1ltak.<\/p>\n<\/div>\n

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Oszd meg!<\/h1>\n

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NANO \u00c9S MIKRO INFLUENCEREKCase StudyMILLI 2024 \u00e1prilis\u00e1ban a Millivel egy\u00fcttm\u0171k\u00f6dve k\u00e9t \u00faj, limit\u00e1lt kiad\u00e1s\u00fa \u00edz fogyaszt\u00f3i ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9s\u00e9t t\u0171zt\u00fck ki c\u00e9lul: Milli Anan\u00e1sz-K\u00f3kuszos Kr\u00e9mt\u00far\u00f3 \u00e9s Milli Karamell\u00e1s K\u00f6rt\u00e9s Kr\u00e9mt\u00far\u00f3. A c\u00e9l az volt, hogy a h\u00e9tk\u00f6znapi desszertrajong\u00f3k hiteles \u00e9s szem\u00e9lyes aj\u00e1nl\u00e1sait kihaszn\u00e1lva online \u00e9s offline is felkelts\u00fck az \u00e9rdekl\u0151d\u00e9st. Megk\u00f6zel\u00edt\u00e9s\u00fcnk A hat\u00e1sos figyelemfelkelt\u00e9s \u00e9s a […]<\/p>\n","protected":false},"author":35,"featured_media":39370,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[517],"project_tag":[606,480,479,608,478,1483,1241,605,1178],"class_list":["post-39556","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-hu","project_tag-a-legjobb-influencer-kampanyok","project_tag-case-study-hu","project_tag-influencer-campaign-hu","project_tag-influencer-marketing-hu-2","project_tag-influencer-marketing-hu","project_tag-influencerok","project_tag-micro-influencers-hu","project_tag-nano-influencerek","project_tag-the-best-influencers-marketing-campaign-examples-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/39556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=39556"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/39556\/revisions"}],"predecessor-version":[{"id":39558,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/39556\/revisions\/39558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/39370"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=39556"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=39556"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=39556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}