{"id":39673,"date":"2024-11-13T13:18:56","date_gmt":"2024-11-13T13:18:56","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-es-micro-influencerek-a-hame-szamara\/"},"modified":"2024-11-13T14:10:12","modified_gmt":"2024-11-13T14:10:12","slug":"nano-es-micro-influencerek-a-hame-szamara","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/nano-es-micro-influencerek-a-hame-szamara\/","title":{"rendered":"Nano \u00e9s micro influencerek a Ham\u00e9 sz\u00e1m\u00e1ra"},"content":{"rendered":"

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NANO \u00c9S MIKRO INFLUENCEREK<\/p>\n

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Case Study
<\/tt-underline>HAM\u00c9<\/h1>\n

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2021 febru\u00e1rj\u00e1ban kamp\u00e1nyt ind\u00edtottunk Magyarorsz\u00e1gon, amelynek c\u00e9lja a Ham\u00e9<\/a> Veggie term\u00e9kek ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9se val\u00f3s term\u00e9k\u00e9lm\u00e9nyeken \u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n kereszt\u00fcl.<\/p>\n

Nagyk\u00f6vetek Kiv\u00e1laszt\u00e1sa<\/h2>\n

750 olyan nano \u00e9s mikro influencert toboroztunk, akik rendszeresen betartott\u00e1k a h\u00fasmentes vagy vega napokat, \u00e9rt\u00e9kelt\u00e9k az eg\u00e9szs\u00e9ges \u00e9trendet, \u00e9s akt\u00edvan r\u00e9szt vettek a k\u00f6z\u00f6ss\u00e9g\u00fckkel a t\u00e1pl\u00e1lkoz\u00e1si d\u00f6nt\u00e9seikr\u0151l. Ezeket az influencereket nemcsak online aktivit\u00e1suk \u00e9s jelenl\u00e9t\u00fck, hanem lelkes \u00e9s t\u00e1mogat\u00f3 k\u00f6z\u00f6ss\u00e9geik alapj\u00e1n is kiv\u00e1lasztottuk.<\/p>\n

F\u0151bb Tanuls\u00e1gok \u00e9s Eredm\u00e9nyek<\/span><\/p>\n

K\u00e9t h\u00e9t term\u00e9koktat\u00e1s \u00e9s gyakorlati tapasztalatok ut\u00e1n:<\/p>\n

Magas meggy\u0151z\u0151d\u00e9si ar\u00e1ny: az influencerek 99%-\u00e1t meggy\u0151zte a Ham\u00e9 Veggie term\u00e9kek \u00edze, \u00e9s lelkesen aj\u00e1nlott\u00e1k azokat. Az influencerek k\u00fcl\u00f6nb\u00f6z\u0151 tartalmakon kereszt\u00fcl osztott\u00e1k meg pozit\u00edv tapasztalataikat a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, blogokon, f\u00f3rumokon \u00e9s m\u00e1s online platformokon, sz\u00e9les k\u00f6rben pozit\u00edv hangulatot gener\u00e1lva a term\u00e9kek ir\u00e1nt.<\/p>\n

Ez a strat\u00e9giai megk\u00f6zel\u00edt\u00e9s a k\u00f6z\u00f6ss\u00e9g hiteles hangjait haszn\u00e1lta ki \u00e9s \u00edgy egy rendk\u00edv\u00fcl sikeres kamp\u00e1nyt eredm\u00e9nyezett, amely jelent\u0151sen n\u00f6velte a Ham\u00e9 Veggie term\u00e9kek ismerts\u00e9g\u00e9t \u00e9s kedvez\u0151 meg\u00edt\u00e9l\u00e9s\u00e9t.<\/p>\n

Tov\u00e1bbi KPI-k\u00e9rt g\u00f6rgessen lefel\u00e9.<\/p>\n<\/div>\n

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Oszd meg!<\/h1>\n

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NANO \u00c9S MIKRO INFLUENCEREKCase StudyHAM\u00c9 2021 febru\u00e1rj\u00e1ban kamp\u00e1nyt ind\u00edtottunk Magyarorsz\u00e1gon, amelynek c\u00e9lja a Ham\u00e9 Veggie term\u00e9kek ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9se val\u00f3s term\u00e9k\u00e9lm\u00e9nyeken \u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n kereszt\u00fcl. Nagyk\u00f6vetek Kiv\u00e1laszt\u00e1sa 750 olyan nano \u00e9s mikro influencert toboroztunk, akik rendszeresen betartott\u00e1k a h\u00fasmentes vagy vega napokat, \u00e9rt\u00e9kelt\u00e9k az eg\u00e9szs\u00e9ges \u00e9trendet, \u00e9s akt\u00edvan r\u00e9szt vettek a k\u00f6z\u00f6ss\u00e9g\u00fckkel a t\u00e1pl\u00e1lkoz\u00e1si d\u00f6nt\u00e9seikr\u0151l. […]<\/p>\n","protected":false},"author":35,"featured_media":37442,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[517],"project_tag":[606,480,479,608,478,1483,1241,605,1178],"class_list":["post-39673","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-hu","project_tag-a-legjobb-influencer-kampanyok","project_tag-case-study-hu","project_tag-influencer-campaign-hu","project_tag-influencer-marketing-hu-2","project_tag-influencer-marketing-hu","project_tag-influencerok","project_tag-micro-influencers-hu","project_tag-nano-influencerek","project_tag-the-best-influencers-marketing-campaign-examples-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/39673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=39673"}],"version-history":[{"count":3,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/39673\/revisions"}],"predecessor-version":[{"id":39681,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/39673\/revisions\/39681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/37442"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=39673"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=39673"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=39673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}