{"id":41456,"date":"2025-05-19T08:12:23","date_gmt":"2025-05-19T08:12:23","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-es-mikro-influencerek-a-nescafe-farmers-origins-szamara\/"},"modified":"2025-05-19T08:12:24","modified_gmt":"2025-05-19T08:12:24","slug":"nano-es-mikro-influencerek-a-nescafe-farmers-origins-szamara","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/nano-es-mikro-influencerek-a-nescafe-farmers-origins-szamara\/","title":{"rendered":"Nano \u00e9s mikro influencerek a NESCAF\u00c9\u00ae Farmers Origins sz\u00e1m\u00e1ra"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO \u00c9S MIKRO INFLUENCEREK<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>NESCAF\u00c9\u00ae FARMERS ORIGINS<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”216px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-70px|auto||auto|false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||15px|||” global_colors_info=”{}”]<\/p>\n

<\/h2>\n

A NESCAF\u00c9\u00ae Farmers Origins<\/a> k\u00e1v\u00e9sorozat ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9se \u00e9rdek\u00e9ben a m\u00e1rka a hiteles fogyaszt\u00f3i \u00e9lm\u00e9nyekre \u00f6sszpontos\u00edt\u00f3 kamp\u00e1nyt ind\u00edtott. A c\u00e9l az volt, hogy val\u00f3s, mindennapi term\u00e9kaj\u00e1nl\u00e1sokon kereszt\u00fcl \u00e9rje el a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3kat \u2013 online \u00e9s offline egyar\u00e1nt.<\/p>\n

Influencer kiv\u00e1laszt\u00e1s \u00e9s a kamp\u00e1ny fel\u00e1ll\u00edt\u00e1sa<\/strong><\/h2>\n

\u00d6sszesen 300 nano<\/a> \u00e9s mikro influencert v\u00e1lasztottak ki a kamp\u00e1nyhoz. Mindegyik r\u00e9sztvev\u0151nek val\u00f3di szenved\u00e9lye volt a k\u00e1v\u00e9 \u00e9s rendelkezett NESCAF\u00c9\u00ae Farmers Origins kompatibilis k\u00e1v\u00e9f\u0151z\u0151vel. Term\u00e9kmint\u00e1kat kaptak, \u00e9s arra biztattuk \u0151ket, hogy mind szem\u00e9lyes besz\u00e9lget\u00e9seikben, mind k\u00f6z\u00f6ss\u00e9gi csatorn\u00e1ikon ossz\u00e1k meg tapasztalataikat.<\/p>\n

Kamp\u00e1nyteljes\u00edtm\u00e9ny \u00e9s m\u00e9rhet\u0151 eredm\u00e9nyek<\/strong><\/h2>\n

A kamp\u00e1ny mind\u00f6ssze k\u00e9t h\u00e9t alatt 757 darab k\u00f6z\u00f6ss\u00e9gi fel\u00fcleteken k\u00f6zz\u00e9tett tartalmat gener\u00e1lt, melyeken az influencerek benyom\u00e1sai \u00e9s term\u00e9kmomentumok szerepeltek. A tev\u00e9kenys\u00e9g 531 000 online megjelen\u00e9st \u00e9s 33 000 offline el\u00e9r\u00e9st eredm\u00e9nyezett a k\u00f6zvetlen egym\u00e1s k\u00f6z\u00f6tti aj\u00e1nl\u00e1sokon kereszt\u00fcl.<\/p>\n

Term\u00e9kpercepci\u00f3 \u00e9s aj\u00e1nl\u00e1si sz\u00e1nd\u00e9k<\/strong><\/h2>\n

A kamp\u00e1ny 97%-os aj\u00e1nl\u00e1si ar\u00e1nyt \u00e9rt el a r\u00e9sztvev\u0151k k\u00f6r\u00e9ben, ami meger\u0151s\u00edti a term\u00e9kkel val\u00f3 nagyfok\u00fa el\u00e9gedetts\u00e9get. Emellett az \u00e1tlagos term\u00e9k\u00e9rt\u00e9kel\u00e9s 6,7 volt a 7-b\u0151l, ami meger\u0151s\u00edtette a pozit\u00edv fogyaszt\u00f3i reakci\u00f3kat.<\/p>\n

Szeretn\u00e9d l\u00e1tni, hogy az influencer aktiviz\u00e1ci\u00f3k hogyan t\u00e1mogathatj\u00e1k m\u00e1rk\u00e1d c\u00e9lkit\u0171z\u00e9seit? Vedd fel a kapcsolatot csapatunkkal.<\/a><\/p>\n

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Oszd meg!<\/h1>\n

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NANO \u00c9S MIKRO INFLUENCEREKCase StudyNESCAF\u00c9\u00ae FARMERS ORIGINS A NESCAF\u00c9\u00ae Farmers Origins k\u00e1v\u00e9sorozat ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9se \u00e9rdek\u00e9ben a m\u00e1rka a hiteles fogyaszt\u00f3i \u00e9lm\u00e9nyekre \u00f6sszpontos\u00edt\u00f3 kamp\u00e1nyt ind\u00edtott. A c\u00e9l az volt, hogy val\u00f3s, mindennapi term\u00e9kaj\u00e1nl\u00e1sokon kereszt\u00fcl \u00e9rje el a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3kat \u2013 online \u00e9s offline egyar\u00e1nt. Influencer kiv\u00e1laszt\u00e1s \u00e9s a kamp\u00e1ny fel\u00e1ll\u00edt\u00e1sa \u00d6sszesen 300 nano \u00e9s mikro influencert […]<\/p>\n","protected":false},"author":35,"featured_media":41315,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[517],"project_tag":[606,479,478,605],"class_list":["post-41456","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-hu","project_tag-a-legjobb-influencer-kampanyok","project_tag-influencer-campaign-hu","project_tag-influencer-marketing-hu","project_tag-nano-influencerek"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/41456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=41456"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/41456\/revisions"}],"predecessor-version":[{"id":41458,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/41456\/revisions\/41458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/41315"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=41456"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=41456"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=41456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}