{"id":42327,"date":"2025-07-30T09:53:54","date_gmt":"2025-07-30T09:53:54","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/hipp-combiotik-12-24-honapos-gyermekeket-nevelo-edesanyak-kozossegeinek-aktivalasa\/"},"modified":"2025-07-30T09:53:56","modified_gmt":"2025-07-30T09:53:56","slug":"hipp-combiotik-12-24-honapos-gyermekeket-nevelo-edesanyak-kozossegeinek-aktivalasa","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/hipp-combiotik-12-24-honapos-gyermekeket-nevelo-edesanyak-kozossegeinek-aktivalasa\/","title":{"rendered":"HiPP Combiotik \u2013 12\u201324 h\u00f3napos gyermekeket nevel\u0151 \u00e9desany\u00e1k k\u00f6z\u00f6ss\u00e9geinek aktiv\u00e1l\u00e1sa"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.0″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Nano-influencerek aktiv\u00e1l\u00e1sa<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Case Study
HiPP Combiotik <\/span> <\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” global_colors_info=”{}” theme_builder_area=”post_content” custom_padding=”||0px|||”]<\/p>\n

<\/h2>\n

A HiPP Combiotik ismerts\u00e9g\u00e9nek \u00e9s megb\u00edzhat\u00f3s\u00e1g\u00e1nak n\u00f6vel\u00e9se a 12\u201324 h\u00f3napos gyermekeket nevel\u0151 \u00e9desany\u00e1k k\u00f6r\u00e9ben Magyarorsz\u00e1gon \u2013 t\u00e1rsakt\u00f3l kapott aj\u00e1nl\u00e1sok, term\u00e9k\u00e9lm\u00e9nyek \u00e9s word-of-mouth (WOM) r\u00e9v\u00e9n \u2013 online \u00e9s offline egyar\u00e1nt.<\/p>\n

\ud83d\udc76 H\u00e1tt\u00e9r<\/strong><\/h2>\n

A HiPP Combiotik egy 12 h\u00f3napos kort\u00f3l adhat\u00f3 folytat\u00f3lagos t\u00e1pszer, amely napi szinten t\u00e1mogatja a gyermek eg\u00e9szs\u00e9ges fejl\u0151d\u00e9s\u00e9t \u00e9s immunrendszer\u00e9t.<\/p>\n

A kamp\u00e1ny c\u00e9lja az volt, hogy a term\u00e9ket term\u00e9szetes m\u00f3don juttassa el az any\u00e1k k\u00f6z\u00f6ss\u00e9geibe \u2013 felhaszn\u00e1l\u00f3i tartalmakon, helyi besz\u00e9lget\u00e9seken \u00e9s otthoni kipr\u00f3b\u00e1l\u00e1son kereszt\u00fcl.<\/p>\n

A strat\u00e9gia l\u00e9nyege az volt, hogy val\u00f3di \u00e9desany\u00e1kat vonjunk be, akik hitelesen, saj\u00e1t tapasztalataikon kereszt\u00fcl aj\u00e1nlj\u00e1k egym\u00e1snak a term\u00e9ket \u2013 a bizalom\u00e9p\u00edt\u00e9s leghitelesebb \u00e9s leghat\u00e9konyabb eszk\u00f6z\u00e9t alkalmazva. <\/p>\n

Megval\u00f3s\u00edt\u00e1s<\/strong><\/h2>\n

150 nano influencert \u2013 h\u00e9tk\u00f6znapi \u00e9desany\u00e1kat \u2013 vontunk be egy 4 hetes tesztid\u0151szakba. A r\u00e9sztvev\u0151ket el\u0151zetes sz\u0171r\u00e9s \u00e9s jelentkez\u00e9si folyamat alapj\u00e1n v\u00e1lasztottuk ki. A kamp\u00e1nyt dedik\u00e1lt platformon kereszt\u00fcl t\u00e1mogattuk (inf\u00f3oldal, blog, e-mailek, szem\u00e9lyes kapcsolattart\u00e1s), ezenk\u00edv\u00fcl minden influencer egy komplett tesztcsomagot kapott oktat\u00f3anyagokkal \u00e9s extra aj\u00e1nd\u00e9kokkal (pl. NUK poh\u00e1r, HiPP kan\u00e1l, mint\u00e1k bar\u00e1toknak). <\/p>\n

A r\u00e9sztvev\u0151k feladata volt:<\/p>\n

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    kipr\u00f3b\u00e1lni a term\u00e9ket gyermekeikkel \u00e9s k\u00f6zeli ismer\u0151seikkel egyar\u00e1nt<\/p>\n<\/li>\n

  • \n

    k\u00f6zz\u00e9tenni \u00e9lm\u00e9nyeiket a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban a #HiPPpillanatok hashtaggel,<\/p>\n<\/li>\n

  • \n

    megosztani v\u00e9lem\u00e9ny\u00fcket UGC-tartalmak form\u00e1j\u00e1ban \u00e9s az e-commerce platformok \u00e9rt\u00e9kel\u00e9sei k\u00f6z\u00f6tt (Ratings & Reviews)<\/p>\n<\/li>\n

  • \n

    besz\u00e9lget\u00e9seket kezdem\u00e9nyezni csal\u00e1di, bar\u00e1ti \u00e9s sz\u00fcl\u0151i k\u00f6r\u00f6kben (WOM-hat\u00e1s).<\/p>\n<\/li>\n<\/ul>\n

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    Sok r\u00e9sztvev\u0151 nyilv\u00e1nosan megosztotta tapasztalatait \u2013 nemcsak tartalmakon, de \u00e9rdemi term\u00e9kvisszajelz\u00e9seken kereszt\u00fcl is:

    \u201eA l\u00e1nyom \u00e9tv\u00e1gya kiss\u00e9 cs\u00f6kkent a 15 h\u00f3napos olt\u00e1s ut\u00e1n, de a HiPP Combiotik t\u00f6k\u00e9letesen bev\u00e1lt \u2013 reggel \u00e9s lefekv\u00e9s el\u0151tt is sz\u00edvesen megitta.\u201d<\/p>\n

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    \n<\/blockquote>\n

    Eredm\u00e9nyek<\/strong><\/h2>\n

    El\u00e9r\u00e9s \u00e9s l\u00e1that\u00f3s\u00e1g:<\/strong>
    \u2022 T\u00f6bb mint 128 000 tartalom megjelen\u00edt\u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban
    \u2022 367 darab UGC gener\u00e1lva (k\u00f6z\u00f6ss\u00e9gi m\u00e9dia bejegyz\u00e9sek \u00e9s blog fot\u00f3k)
    \u2022 261 k\u00f6zz\u00e9tett v\u00e9lem\u00e9ny a dm.hu, rossmann.hu \u00e9s hipp.hu oldalakon<\/p>\n

    Offline hat\u00e1s (WOM-effektus):<\/strong>
    \u2022 ~13 000 ember el\u00e9r\u00e9se szem\u00e9lyes aj\u00e1nl\u00e1sok r\u00e9v\u00e9n
    \u2022 1124 ember kipr\u00f3b\u00e1lta a term\u00e9ket (\u00e1tlagosan 7,5 pr\u00f3ba influenszerenk\u00e9nt)<\/p>\n

    M\u00e1rka\u00e9rz\u00e9kel\u00e9s \u00e9s v\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9k:<\/strong>
    \u2022 6,5 \/ 7 \u2013 \u00e1tlagos term\u00e9k\u00e9rt\u00e9kel\u00e9s
    \u2022 A r\u00e9sztvev\u0151k 85%-a jelezte, hogy a j\u00f6v\u0151ben meg fogja v\u00e1s\u00e1rolni a term\u00e9ket
    \u2022 98% aj\u00e1nlan\u00e1 a term\u00e9ket m\u00e1soknak \u2013 jelent\u0151sen n\u00f6velve a tov\u00e1bbi v\u00e1s\u00e1rl\u00e1sok es\u00e9ly\u00e9t k\u00f6zvetlen ismer\u0151seik k\u00f6r\u00e9ben<\/p>\n

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    Szeretn\u00e9l tov\u00e1bbl\u00e9pni, \u00e9s szem\u00e9lyre szabott tan\u00e1csokat kapni m\u00e1rk\u00e1dhoz?<\/strong><\/h2>\n

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