{"id":42459,"date":"2025-09-09T15:25:21","date_gmt":"2025-09-09T15:25:21","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/revox-skincare-tobbcsatornas-kampany-ajanlasokert-tartalomert-es-konverzioert\/"},"modified":"2025-09-09T15:32:41","modified_gmt":"2025-09-09T15:32:41","slug":"revox-skincare-tobbcsatornas-kampany-ajanlasokert-tartalomert-es-konverzioert","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/hu\/project\/revox-skincare-tobbcsatornas-kampany-ajanlasokert-tartalomert-es-konverzioert\/","title":{"rendered":"REVOX Skincare \u2013 T\u00f6bbcsatorn\u00e1s kamp\u00e1ny aj\u00e1nl\u00e1sok\u00e9rt, tartalom\u00e9rt \u00e9s konverzi\u00f3\u00e9rt"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO \u00c9S MIKRO INFLUENCEREK<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>REVOX<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”215px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-120px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||4px|||” global_colors_info=”{}”]<\/p>\n

Kett\u0151s csatornastrat\u00e9gia a m\u00e1rkaismerts\u00e9g \u00e9s m\u00e1rkak\u00e9p er\u0151s\u00edt\u00e9s\u00e9re<\/strong><\/h2>\n

A REVOX <\/a>m\u00e1rka ir\u00e1nti bizalom \u00e9s ismerts\u00e9g n\u00f6vel\u00e9se \u00e9rdek\u00e9ben Magyarorsz\u00e1gon egy olyan kamp\u00e1nyt tervezt\u00fcnk, amely \u00f6tv\u00f6zte a szem\u00e9lyes aj\u00e1nl\u00e1sokat a val\u00f3di term\u00e9khaszn\u00e1lattal \u2013 offline, a mindennapi besz\u00e9lget\u00e9sek sor\u00e1n, \u00e9s online, a felhaszn\u00e1l\u00f3k \u00e1ltal gener\u00e1lt tartalom \u00e9s e-kereskedelmi v\u00e9lem\u00e9nyek r\u00e9v\u00e9n. A c\u00e9l nem csup\u00e1n a b\u0151r\u00e1pol\u00e1si fogyaszt\u00f3k el\u00e9r\u00e9se volt \u2013 hanem a m\u00e1rka be\u00e1gyaz\u00e1sa szem\u00e9lyes rutinokba, \u00e9rtelmes interakci\u00f3kba \u00e9s hiteles hangokba.<\/p>\n

A REVOX \u2013 egy \u00f6sszetev\u0151-alap\u00fa, el\u00e9rhet\u0151 dermokozmetikai m\u00e1rka \u2013 e kamp\u00e1ny r\u00e9v\u00e9n platformot teremtett a val\u00f3di felhaszn\u00e1l\u00f3k bevon\u00e1s\u00e1ra, \u0151szinte visszajelz\u00e9sek gy\u0171jt\u00e9s\u00e9re \u00e9s a m\u00e1rkamegjelen\u00e9s b\u0151v\u00edt\u00e9s\u00e9re egy er\u0151sen verseng\u0151 szegmensben.<\/p>\n

R\u00e9sztvev\u0151k & Megk\u00f6zel\u00edt\u00e9s<\/strong><\/h2>\n

300 nano \u00e9s mikro influencert aktiv\u00e1ltunk \u2013 20\u201355 \u00e9v k\u00f6z\u00f6tti n\u0151ket, akiket b\u0151r\u00e1pol\u00e1si szok\u00e1saik, term\u00e9kkateg\u00f3ria ir\u00e1nti affinit\u00e1suk \u00e9s a peer-to-peer hat\u00e1sgyakorl\u00e1suk alapj\u00e1n v\u00e1lasztottunk ki.<\/p>\n

Minden r\u00e9sztvev\u0151 egy b\u0151rt\u00edpushoz igaz\u00edtott skincare csomagot kapott (sz\u00e1raz, zs\u00edros vagy \u00e9rett b\u0151rre), valamint tov\u00e1bbi mint\u00e1kat, amelyeket kifejezetten ismer\u0151seik ig\u00e9nyeihez igaz\u00edtottunk. Ez el\u0151seg\u00edtette a term\u00e9szetes term\u00e9kmegoszt\u00e1st a sz\u0171k k\u00f6rnyezet\u00fckben \u2013 bar\u00e1tok, csal\u00e1dtagok, munkat\u00e1rsak k\u00f6z\u00f6tt \u2013 \u00e9s t\u00f6bbr\u00e9teg\u0171 sz\u00e1jr\u00f3l sz\u00e1jra<\/a> hat\u00e1st gener\u00e1lt.<\/p>\n

A szem\u00e9lyes megoszt\u00e1son t\u00fal az influencerek online is dokument\u00e1lt\u00e1k tapasztalataikat \u2013 ezzel er\u0151s digit\u00e1lis jelenl\u00e9tet \u00e9s sz\u00e9les k\u00f6r\u0171 el\u00e9r\u00e9st biztos\u00edtva. Ez a kett\u0151s strat\u00e9gia garant\u00e1lta az offline el\u00e9r\u00e9s m\u00e9rhet\u0151s\u00e9g\u00e9t \u00e9s az online tartalom mennyis\u00e9gi + min\u0151s\u00e9gi teljes\u00edtm\u00e9ny\u00e9t.<\/p>\n

Eredm\u00e9nyek<\/strong><\/h2>\n

\ud83d\udde3 Aj\u00e1nl\u00e1sok & Term\u00e9ktesztel\u00e9s<\/em>
\u2022 30 666 f\u0151 el\u00e9r\u00e9se szem\u00e9lyes besz\u00e9lget\u00e9seken kereszt\u00fcl (Relay Score modell: G0 \u2192 G1 \u2192 G2)
\u2022 2 121 ember pr\u00f3b\u00e1lta ki a term\u00e9ket els\u0151 k\u00e9zb\u0151l (\u00e1tlagosan 8 pr\u00f3b\u00e1lkoz\u00e1s \/ influencer)
\u2022 95% jelezte, hogy a j\u00f6v\u0151ben v\u00e1s\u00e1rolna REVOX term\u00e9ket
\u2022 97% aj\u00e1nlan\u00e1 a m\u00e1rk\u00e1t m\u00e1soknak<\/p>\n

\ud83d\udcf2 Online l\u00e1that\u00f3s\u00e1g & Tartalomgy\u00e1rt\u00e1s<\/em>
\u2022 781 k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1s megjelen\u00e9s (Instagram, TikTok, Facebook)
\u2022 581 920 el\u00e9r\u00e9s digit\u00e1lis csatorn\u00e1kon kereszt\u00fcl
\u2022 Tartalmak t\u00e9m\u00e1i: napi rutin, text\u00far\u00e1k, els\u0151 benyom\u00e1sok, term\u00e9khat\u00e1sok<\/p>\n

\ud83e\udde0 M\u00e1rkafelismer\u00e9s & Term\u00e9k\u00e9szrev\u00e9telek<\/em>
\u2022 57% szerint a kamp\u00e1ny pozit\u00edvan v\u00e1ltoztatta meg a REVOX-r\u00f3l alkotott k\u00e9p\u00fcket (megn\u0151tt a bizalom, min\u0151s\u00e9gi \u00e9s relevancia\u00e9rzet)
\u2022 A Collagen & Hyaluronic kr\u00e9m kiemelked\u0151 term\u00e9k lett (\u00e1tlagos \u00e9rt\u00e9kel\u00e9s: 6,8 \/ 7)
\u2022 A r\u00e9sztvev\u0151k meger\u0151s\u00edtett\u00e9k a f\u0151 term\u00e9kel\u0151ny\u00f6ket: hidrat\u00e1lts\u00e1g, gyors felsz\u00edv\u00f3d\u00e1s, sim\u00e1bb b\u0151rtext\u00fara (98\u2013100% egyet\u00e9rtett az \u00e1ll\u00edt\u00e1sokkal)
\u2022 92% kipr\u00f3b\u00e1lna m\u00e1s REVOX term\u00e9keket is \u2013 ez kereszt\u00e9rt\u00e9kes\u00edt\u00e9si lehet\u0151s\u00e9geket teremt<\/p>\n

\u00d6sszefoglal\u00e1s<\/strong><\/h2>\n

Ez a kamp\u00e1ny megmutatta, hogyan t\u00e1mogatja a szem\u00e9lyes mintaoszt\u00e1s \u00e9s tartalomgy\u00e1rt\u00e1s a m\u00e1rka\u00e9p\u00edt\u00e9st t\u00f6bb csatorn\u00e1n kereszt\u00fcl. Az\u00e1ltal, hogy relev\u00e1ns term\u00e9ktapasztalatokat teremtett\u00fcnk offline \u00e9s online, a REVOX nemcsak sz\u00e9lesebb el\u00e9r\u00e9sre tett szert, hanem \u00e9rt\u00e9kes visszajelz\u00e9seket \u00e9s haszn\u00e1lhat\u00f3 insightokat is nyert a j\u00f6v\u0151beli kommunik\u00e1ci\u00f3hoz \u00e9s term\u00e9kfejleszt\u00e9shez.<\/p>\n

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Oszd meg!<\/h1>\n

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NANO \u00c9S MIKRO INFLUENCEREKCase StudyREVOXKett\u0151s csatornastrat\u00e9gia a m\u00e1rkaismerts\u00e9g \u00e9s m\u00e1rkak\u00e9p er\u0151s\u00edt\u00e9s\u00e9re A REVOX m\u00e1rka ir\u00e1nti bizalom \u00e9s ismerts\u00e9g n\u00f6vel\u00e9se \u00e9rdek\u00e9ben Magyarorsz\u00e1gon egy olyan kamp\u00e1nyt tervezt\u00fcnk, amely \u00f6tv\u00f6zte a szem\u00e9lyes aj\u00e1nl\u00e1sokat a val\u00f3di term\u00e9khaszn\u00e1lattal \u2013 offline, a mindennapi besz\u00e9lget\u00e9sek sor\u00e1n, \u00e9s online, a felhaszn\u00e1l\u00f3k \u00e1ltal gener\u00e1lt tartalom \u00e9s e-kereskedelmi v\u00e9lem\u00e9nyek r\u00e9v\u00e9n. A c\u00e9l nem csup\u00e1n a […]<\/p>\n","protected":false},"author":35,"featured_media":42183,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[526],"project_tag":[606,480,479,608,478,1483,1241,605,1178],"class_list":["post-42459","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-hu","project_tag-a-legjobb-influencer-kampanyok","project_tag-case-study-hu","project_tag-influencer-campaign-hu","project_tag-influencer-marketing-hu-2","project_tag-influencer-marketing-hu","project_tag-influencerok","project_tag-micro-influencers-hu","project_tag-nano-influencerek","project_tag-the-best-influencers-marketing-campaign-examples-hu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/42459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/comments?post=42459"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/42459\/revisions"}],"predecessor-version":[{"id":42465,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project\/42459\/revisions\/42465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media\/42183"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/media?parent=42459"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_category?post=42459"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/hu\/wp-json\/wp\/v2\/project_tag?post=42459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}