{"id":36174,"date":"2024-04-25T08:17:28","date_gmt":"2024-04-25T08:17:28","guid":{"rendered":"https:\/\/www.territory-influence.com\/influencers\/micro-influencer\/"},"modified":"2024-05-30T14:15:05","modified_gmt":"2024-05-30T14:15:05","slug":"micro-influencer","status":"publish","type":"page","link":"https:\/\/www.territory-influence.com\/it\/influencers\/micro-influencer\/","title":{"rendered":"Micro Influencer"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” admin_label=”CTA” _builder_version=”4.21.0″ custom_margin=”|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/pexels-ron-lach-7788432-scaled.jpg” alt=”Micro Influencer” title_text=”Micro Influencer” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.21.0″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” module_class=”tt-black mobile-headline” _builder_version=”4.21.0″ text_font=”Roboto|600|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_font=”Roboto|900|||||||” header_text_color=”#000000″ header_font_size=”65px” header_2_font=”Roboto|900|||||||” header_2_font_size=”55px” header_2_line_height=”1.4em” max_width_last_edited=”off|desktop” custom_margin=”200px|||-100px” custom_margin_tablet=”0px|||0px” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||” custom_padding_last_edited=”off|desktop” animation_style=”fade” header_2_font_size_tablet=”50px” header_2_font_size_phone=”50px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

MICRO
INFLUENCERS<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Paragraph” _builder_version=”4.21.0″ text_font=”Roboto|700|||||||” text_text_color=”#000000″ text_font_size=”25px” text_line_height=”1.2em” header_font=”||||||||” header_2_font=”Muli|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” background_layout=”dark” max_width_last_edited=”off|desktop” module_alignment=”right” custom_margin=”|||” custom_padding=”|||” custom_padding_tablet=”30px|0px|30px|0px” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” animation_style=”fade” global_colors_info=”{}”]<\/p>\n

I micro influencers sono utenti regolari delle piattaforme di social media, con un numero di followers che varia da circa 1.000 a 100k. Posseggono un pubblico dedicato e coinvolto che apprezza il loro contenuto autentico e relazionale. Spesso mantengono una persona online autentica e accessibile, condividendo momenti quotidiani, recensioni di prodotti e esperienze personali che risuonano profondamente con la loro comunit\u00e0.<\/span><\/span> <\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.territory-influence.com\/it\/contattaci\/” url_new_window=”on” button_text=”Lavorare con i micro influencers” _builder_version=”4.21.0″ custom_button=”on” button_text_size=”25px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”=||divi||400″ button_icon_color=”#000000″ background_layout=”dark” custom_margin=”|||” custom_margin_tablet=”30px|||0px” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|||” animation_style=”fade” button_border_radius_hover=”0px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000000″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ use_custom_gutter=”on” admin_label=”CTA” _builder_version=”4.16″ width=”100%” max_width=”100%” custom_margin=”|||” custom_padding=”0px|0px|0px|0px” use_custom_width=”on” width_unit=”off” custom_width_percent=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta button_url=”https:\/\/www.territory-influence.com\/it\/influencers\/” button_text=”Scopri altri tipi di influencer” module_class=”tt-white” _builder_version=”4.21.0″ header_font=”Roboto|700|||||||” header_text_color=”#ffffff” header_font_size=”45px” body_font=”Roboto|300|||||||” body_text_align=”left” body_text_color=”#ffffff” body_font_size=”22px” body_line_height=”1.2em” use_background_color=”off” custom_button=”on” button_text_size=”22px” button_text_color=”#ffffff” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”=||divi||400″ button_icon_color=”#ffffff” button_alignment=”left” max_width=”600px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”right” custom_margin=”10%||10%||false|false” custom_margin_tablet=”|||” custom_margin_phone=”|||” custom_margin_last_edited=”on|tablet” custom_padding=”|||10%” custom_padding_tablet=”|10%||” custom_padding_phone=”|60px||60px” custom_padding_last_edited=”on|phone” animation_style=”fade” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” button_border_radius_hover=”0px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

Perch\u00e9 scegliere i micro influencers?<\/h2>\n

I micro influencers coltivano una relazione stretta e intima con i loro follower, sia online che offline. Questa connessione intima consente ai brand di sfruttare la loro autenticit\u00e0 e credibilit\u00e0, creando partnership organiche e di impatto. Sfruttare il potere dei micro influencer consente ai brand di reach pubblici di nicchia, rafforzare la fedelt\u00e0 al brand e favorire connessioni genuine, ponendo le basi per campagne di marketing di successo e durature. Riconosciamo il loro significativo <\/span>potenziale e selezioniamo<\/span> i migliori per aiutare i brand a<\/span> massimizzare il loro impatto.<\/span><\/span> <\/span><\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Credibilit\u00e0” image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Credibility.png” alt=”Credibilit\u00e0” image_icon_width=”60%” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_align=”center” header_text_color=”#FF4E00″ header_font_size=”22px” body_font=”|300|||||||” body_text_color=”#FFFFFF” body_font_size=”16px” background_color=”#1a1a1a” custom_margin=”20px||10px||false|false” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}”]<\/p>\n

Similmente ai nano, <\/span> i micro influencer hanno un seguito pi\u00f9<\/span> coinvolto e fedele rispetto a influencer pi\u00f9 grandi o<\/span> celebrit\u00e0. Le loro raccomandazioni sono considerate pi\u00f9 autentiche e affidabili.<\/span><\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Qualit\u00e0-Prezzo” image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Cost-Effective.png” alt=”Qualit\u00e0-Prezzo” image_icon_width=”60%” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_align=”center” header_text_color=”#FF4E00″ header_font_size=”22px” body_font=”|300|||||||” body_text_color=”#FFFFFF” body_font_size=”16px” background_color=”#1a1a1a” custom_margin=”20px||10px||false|false” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}”]<\/p>\n

Anche se i micro influencer richiedono un compenso pi\u00f9 alto<\/span> rispetto ai nano influencer, sono comunque convenienti in termini<\/span> di rapporto qualit\u00e0-prezzo.<\/span><\/span> <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Mirati a nicchie” image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Niche-targeted-3.png” alt=”Mirati a nicchie” image_icon_width=”60%” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_align=”center” header_text_color=”#FF4E00″ header_font_size=”22px” body_font=”|300|||||||” body_text_color=”#FFFFFF” body_font_size=”16px” background_color=”#1a1a1a” custom_margin=”20px||10px||false|false” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}”]<\/p>\n

I micro influencer <\/span> spesso<\/span> lavorano<\/span> in un’area specifica di<\/span> competenza <\/span> (cucina, viaggi, animali domestici, DIY…)<\/span>, <\/span> il che<\/span> significa che i brand <\/span> possono indirizzare pi\u00f9 facilmente il loro<\/span> pubblico ideale e generare engagement rilevante.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Contenuto coinvolgente” image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/7-2.png” alt=”Contenuto” image_icon_width=”60%” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_align=”center” header_text_color=”#FF4E00″ header_font_size=”22px” body_font=”|300|||||||” body_text_color=”#FFFFFF” body_font_size=”16px” background_color=”#1a1a1a” custom_margin=”20px||10px||false|false” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}”]<\/p>\n

Hanno<\/span> tassi di engagement<\/span> pi\u00f9 alti rispetto a influencer pi\u00f9 grandi poich\u00e9 il loro rapporto con i loro follower \u00e8 pi\u00f9 stretto, il che stimola il engagement.<\/span><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#242424″ global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|700|||||||” header_2_font_size=”45px” global_colors_info=”{}”]<\/p>\n

Ecco alcuni esempi di collaborazioni
\n con Micro Influencers<\/span><\/h2>\n

[\/et_pb_text][et_pb_slider dot_nav_custom_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” body_font_size=”22px” background_color=”RGBA(255,255,255,0)” link_option_url=”https:\/\/www.territory-influence.com\/project\/micro-influencers-for-perlino\/ ” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_slide heading=”Creazione di contenuti ispiratori per aumentare la visibilit\u00e0 online di Perlino” button_text=”Scopri il caso” button_link=”https:\/\/www.territory-influence.com\/project\/micro-influencers-for-perlino\/” image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Perlino-1.png” _builder_version=”4.21.0″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”45px” body_font_size=”20px” custom_button=”on” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_use_icon=”on” button_icon=”=||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Il <\/span> nostro<\/span> team<\/span> ha<\/span> scelto<\/span> 5 micro paid influencers<\/span> per creare<\/span> contenuti ispiratori, pubblicati tramite post e storie <\/span>.
\nIncreasing the brand\u2019s <\/span>su Instagram<\/span> per aumentare<\/span> l’awareness online.<\/span> La campagna<\/span> ha generato oltre 2M di impression.<\/span><\/span> <\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”Aumentare l’awareness per l’Acqua Micellare di Garnier a tema CSD” button_text=”Scopri il caso” button_link=”https:\/\/www.territory-influence.com\/it\/project\/micro-influencer-per-garnier\/” image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/garnier-Micellar.png” _builder_version=”4.21.0″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”45px” body_font_size=”20px” custom_button=”on” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”||||||||” button_use_icon=”on” button_icon=”=||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_transition=”on” sticky_enabled=”0″]<\/p>\n

Abbiamo aiutato Garnier a trovare l’abbinamento perfetto con micro influencer per promuovere la loro <\/span> Acqua Micellare<\/span> di nuova concezione per il mese dell’orgoglio.<\/span><\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”Indirizzare il traffico al negozio online per Olly Lingerie” button_text=”Scopri il caso” button_link=”https:\/\/www.territory-influence.com\/project\/micro-influencers-for-ollylingerie\/%20″ image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Olly-1-1.png” _builder_version=”4.21.0″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”45px” body_font_size=”20px” custom_button=”on” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”||||||||” button_use_icon=”on” button_icon=”=||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Abbiamo attivato 16 micro unpaid influencer con 1k fino a 10k<\/span> follower su Instagram per sviluppare visibilit\u00e0 del brand e<\/span> conversioni online.<\/span> Hanno prodotto e condiviso oltre 100 pezzi di<\/span> contenuto,<\/span> raggiungendo un pubblico online<\/span> di 49.9k persone!<\/span><\/span> <\/span><\/p>\n

[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row admin_label=”Message Row” module_class=”tt-black” _builder_version=”4.21.0″ custom_margin=”|auto||auto|false|false” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.21.0″ text_font=”Roboto|700|||||||” text_text_color=”#737373″ text_font_size=”25px” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_text_align=”left” header_2_font_size=”45px” max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” custom_padding_last_edited=”off|desktop” animation_style=”slide” animation_direction=”left” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Lasciaci un messaggio<\/h2>\n

o scrivi un email a: ciao-influence@territory.group <\/a><\/p>\n

[\/et_pb_text][et_pb_contact_form captcha=”off” email=”ciao-influence@territory.group” success_message=”Grazie, ti contatteremo presto!” submit_button_text=”Invia il tuo messaggio” module_id=”et_pb_contact_form_0″ module_class=”formtti” _builder_version=”4.21.0″ _unique_id=”e850a04f-dabd-41bc-a3ec-713206b63b92″ form_field_background_color=”rgba(26,26,26,0.08)” form_field_text_color=”rgba(0,0,0,0.6)” form_field_focus_text_color=”#FF4E00″ title_font=”Roboto|700|||||||” title_text_color=”#000000″ captcha_font=”Roboto||||||||” form_field_font=”Roboto|300|||||||” form_field_font_size=”18px” custom_button=”on” button_text_size=”25px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”=||divi||400″ button_icon_color=”#000000″ button_custom_margin=”20px|240px|0px|0px|false|false” animation_style=”slide” animation_direction=”right” 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Pi\u00f9 informazioni riguardo il trattamento dei tuoi dati in relazione al modulo di contatto nelle <\/span>Privacy Notices.<\/span><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Scopri cos’\u00e8 un micro influencer con TERRITORY Influence. La collaborazione, il reach del pubblico e il engagement sono tutti trattati nei nostri contenuti.<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":10365,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-36174","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t