{"id":4549,"date":"2021-01-19T16:36:43","date_gmt":"2021-01-19T16:36:43","guid":{"rendered":"https:\/\/www.territory-influence.com\/word-of-mouth\/"},"modified":"2024-06-20T08:42:04","modified_gmt":"2024-06-20T08:42:04","slug":"word-of-mouth","status":"publish","type":"page","link":"https:\/\/www.territory-influence.com\/it\/word-of-mouth\/","title":{"rendered":"Word-of-Mouth"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”CTA Section” _builder_version=”4.16″ custom_padding=”50px||100px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” admin_label=”CTA” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/03\/Word-of-Mouth.png” alt=”Word of Mouth” title_text=”Word of Mouth” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.21.0″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” module_class=”tt-black mobile-headline” _builder_version=”4.21.0″ text_font=”Roboto|600|||||||” text_font_size=”18px” text_line_height=”1.8em” header_font=”Roboto|900|||||||” header_font_size=”65px” header_2_font=”Roboto|900|||||||” header_2_font_size=”55px” header_2_line_height=”1.4em” max_width_last_edited=”off|desktop” custom_margin=”200px|||-100px” custom_margin_tablet=”0px|||0px” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||” custom_padding_last_edited=”off|desktop” header_2_font_size_tablet=”50px” header_2_font_size_phone=”50px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

W<\/span>ORD-OF-MOUTH
MARKETING<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Paragraph” _builder_version=”4.21.0″ text_font=”Roboto|700|||||||” text_font_size=”25px” text_line_height=”1.2em” header_font=”||||||||” header_2_font=”Muli|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” max_width_last_edited=”off|desktop” module_alignment=”right” custom_margin=”|||” custom_padding=”|||” custom_padding_tablet=”30px|0px|30px|0px” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Inserisci il tuo brand nelle conversazioni peer-to-peer e assicurati l\u2019adesione grazie a esperienze di vita reale e all\u2019educazione al prodotto. RaggiungI il tuo target in modo efficiente con una selezione accurata di centinaia o migliaia di consumatori (potenziali) impegnati. Sfrutta il potere della raccomandazione offline![\/et_pb_text][et_pb_button button_url=”https:\/\/www.territory-influence.com\/it\/contattaci\/” url_new_window=”on” button_text=”Influencer nella vita reale” _builder_version=”4.21.0″ custom_button=”on” button_text_size=”25px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”=||divi||400″ button_icon_color=”#000000″ custom_margin=”|||” custom_margin_tablet=”30px|||0px” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|||” button_border_radius_hover=”0px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Works CTA Section” _builder_version=”4.16″ background_color=”#1a1a1a” custom_padding=”0px|0px|0px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” admin_label=”CTA” _builder_version=”4.16″ width=”100%” max_width=”100%” custom_margin=”|||” custom_padding=”0px|0px|0px|0px” use_custom_width=”on” width_unit=”off” custom_width_percent=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta button_url=”https:\/\/www.territory-influence.com\/it\/soluzioni\/” url_new_window=”on” button_text=”Torna ad altre soluzioni” module_class=”tt-white” _builder_version=”4.21.0″ header_font=”Roboto|700|||||||” header_text_color=”#ffffff” header_font_size=”45px” body_font=”Roboto|300|||||||” body_text_align=”left” body_text_color=”#ffffff” body_font_size=”22px” use_background_color=”off” custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”=||divi||400″ button_icon_color=”#ffffff” button_alignment=”left” max_width=”600px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”right” custom_margin=”10%||18%||false|false” custom_margin_tablet=”|||” custom_margin_phone=”|||” custom_margin_last_edited=”on|tablet” custom_padding=”|||10%” custom_padding_tablet=”|10%||” custom_padding_phone=”|60px||60px” custom_padding_last_edited=”on|phone” hover_enabled=”0″ header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” button_border_radius_hover=”0px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″]<\/p>\n

Le raccomandazioni di amici e familiari sono il 2\u00b0 touchpoint mondiale dopo la TV (Kantar).<\/h2>\n

 <\/p>\n

Percepite come altamente affidabili, le raccomandazioni possono avere un impatto notevole quando vengono sperimentate. La nostra categoria di nano influencers ti permette di organizzare prove di prodotto mirate e di far conoscere il tuo brand nel mondo offline. Queste conversazioni sono note per la loro influenza sull\u2019intero percorso: dalla definizione del set di considerazione al processo decisionale e all\u2019acquisto. Oltre alla awareness e al reclutamento, questo tipo di attivazione pu\u00f2 migliorare la brand equity a lungo termine e, quindi, la fedelt\u00e0 dei consumatori.<\/p>\n

<\/span><\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/Digital-influencer-marketing-2-1-1.jpg” alt=”Word of Mouth Influencers” title_text=”Word of Mouth Influencers” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.16″ _module_preset=”default” min_height=”299px” custom_margin=”40px|auto||auto||” custom_padding=”||100px|||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/1-1.png” title_text=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|700|||||||” text_text_color=”#ffffff” text_font_size=”20px” text_line_height=”1.3em” background_layout=”dark” custom_margin=”-15px||||false|false” global_colors_info=”{}”]<\/p>\n

EDUCAZIONE AL
\n<\/tt-underline> PRODOTTO<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/2-1.png” title_text=”2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|700|||||||” text_text_color=”#ffffff” text_font_size=”20px” text_line_height=”1.3em” background_layout=”dark” custom_margin=”-15px||||false|false” global_colors_info=”{}”]<\/p>\n

DIALOGO
\n<\/tt-underline> DIRETTO<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/6-1.png” title_text=”6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”tt-white” _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|700|||||||” text_text_color=”#ffffff” text_font_size=”20px” text_line_height=”1.3em” background_layout=”dark” custom_margin=”-15px||||false|false” global_colors_info=”{}”]<\/p>\n

DRIVE TO
\n<\/tt-underline> STORE<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/3-1.png” title_text=”3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|700|||||||” text_text_color=”#ffffff” text_font_size=”20px” text_line_height=”1.3em” background_layout=”dark” custom_margin=”-15px||||false|false” global_colors_info=”{}”]<\/p>\n

BRAND
\n<\/tt-underline> EXPERIENCE<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/7-1.png” title_text=”7″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|700|||||||” text_text_color=”#ffffff” text_font_size=”20px” text_line_height=”1.3em” background_layout=”dark” custom_margin=”-15px||||false|false” global_colors_info=”{}”]<\/p>\n

AUMENTO
\n<\/tt-underline> VENDITE<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/4-1.png” title_text=”4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|700|||||||” text_text_color=”#ffffff” text_font_size=”20px” text_line_height=”1.3em” background_layout=”dark” custom_margin=”-15px||||false|false” global_colors_info=”{}”]<\/p>\n

OFFLINE
\n<\/tt-underline> CHALLENGES<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/8-1.png” title_text=”8″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|700|||||||” text_text_color=”#ffffff” text_font_size=”20px” text_line_height=”1.3em” background_layout=”dark” custom_margin=”-15px||||false|false” global_colors_info=”{}”]<\/p>\n

TRIAL A LUNGO
\n<\/tt-underline>TERMINE<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/5-1.png” title_text=”5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|700|||||||” text_text_color=”#ffffff” text_font_size=”20px” text_line_height=”1.3em” background_layout=”dark” custom_margin=”-15px||||false|false” global_colors_info=”{}”]<\/p>\n

EVENTI DEI
\n<\/tt-underline> CONSUMATORI<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Testimonial Section” _builder_version=”4.16″ custom_margin=”24px|||||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” admin_label=”Testimonial Row” _builder_version=”4.16″ width=”100%” custom_margin=”25px|auto||auto||” custom_padding=”80px|0%|100px|0.3%||” custom_padding_tablet=”|||10%” custom_padding_phone=”” use_custom_width=”on” width_unit=”off” custom_width_percent=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Roboto|900||on|||||” header_font_size=”40px” header_2_font=”Roboto|900||on|||||” header_2_font_size=”35px” width=”100%” module_alignment=”left” custom_margin=”|60px|||false|false” custom_padding=”|2px||0px|false|false” global_colors_info=”{}”]<\/p>\n

FAI CHE SI PARLI DEL TUO BRAND ANCHE OFFLINE!<\/h2>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.territory-influence.com\/it\/contattaci\/” button_text=”Inizia subito” button_alignment=”left” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”=||divi||400″ button_icon_color=”#000000″ custom_margin=”28px||50px||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ background_enable_color=”off” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial author=”Neele Pfeiffer” job_title=”International Communications Manager” company_name=”Ravensburger AG” portrait_url=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/11\/Neele-Pfeiffer.png” quote_icon=”off” portrait_width=”60px” portrait_height=”60px” _builder_version=”4.16″ body_font=”Roboto||||||||” body_line_height=”1.4em” author_font=”Roboto|700|||||||” position_font=”Roboto||||||||” position_font_size=”12px” position_line_height=”1.3em” company_font=”Roboto||||||||” company_font_size=”12px” company_line_height=”1.3em” background_color=”#FF4E00″ background_layout=”dark” width=”100%” module_alignment=”left” custom_margin=”|0px|0px|0px|false|false” custom_padding=”30px|25px|30px||false|false” global_colors_info=”{}”]<\/p>\n

L’attivazione del nostro gruppo target tramite i nano influencer e le loro conversazioni attraverso il passaparola hanno aumentato significativamente la consapevolezza del nostro nuovo gioco “Wettlauf nach El Dorado” e quindi hanno completamente soddisfatto le nostre aspettative di marketing.<\/p>\n

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Integrare il tuo brand in esperienze di prodotto coinvolgenti e amplificare l’educazione dei consumatori attraverso raccomandazioni e conversazioni autentiche.<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4549","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/pages\/4549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=4549"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/pages\/4549\/revisions"}],"predecessor-version":[{"id":37734,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/pages\/4549\/revisions\/37734"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=4549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}