{"id":10934,"date":"2021-09-16T08:46:52","date_gmt":"2021-09-16T08:46:52","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencer-per-loreal-elvital-dream-length-wonder-water\/"},"modified":"2023-06-26T10:21:13","modified_gmt":"2023-06-26T10:21:13","slug":"nano-influencer-per-loreal-elvital-dream-length-wonder-water","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-influencer-per-loreal-elvital-dream-length-wonder-water\/","title":{"rendered":"Nano influencer per L&#8217;Or\u00e9al Elvital"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FF4E00&#8243; background_image=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||19px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>ATTIVAZIONE DI NANO INFLUENCER<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case Study<br \/> L&#8217;Or\u00e9al Elvital Wonder Water<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;313px&#8221; custom_padding=&#8221;15px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;45px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p>In un&#8217;altra campagna con <a href=\"https:\/\/www.loreal-paris.it\/\">L&#8217;Or\u00e9al Paris<\/a> abbiamo attivato 1.500 tra i pi\u00f9 idonei Nano Influencer, che hanno condiviso le loro esperienze e il loro entusiasmo sulla nuova gamma <span style=\"text-decoration: underline;\">L&#8217;Or\u00e9al<\/span> Elvital Dream Lenght 8 Sekunden Wonder Water per educare sul prodotto, suscitare interesse sia online che offline, offrire utili consigli C2C (da cliente a cliente) e generare contenuti interessanti. Per questo ogni influencer ha ricevuto un pack Elvital Wonder Water al fine di provare i prodotti per la cura dei capelli nella propria routine giornaliera. Manuali, blog post, newsletter, e campioni prova hanno spinto il team di influencer a condividere, con facilit\u00e0, le proprie esperienze con familiari e amici. <a href=\"https:\/\/www.territory-influence.com\/it\/word-of-mouth\/\">Un passaparola di successo!<\/a><\/p>\n<h2>Un alto numero di contenuti grazie a influencer ben selezionati<\/h2>\n<p>Con oltre 10 mila contenuti pubblicati sui social media e su trnd.com\/de, potremmo raggiungere pi\u00f9 di 3.7 milioni di persone online e pi\u00f9 di 317 mila persone offline. L&#8217;intenzione di acquisto dell&#8217;80% dimostra che gli Influencer comprerebbero il prodotto dopo la campagna e il 91% consiglierebbe il prodotto a familiari e amici. 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