{"id":10942,"date":"2021-09-16T08:57:11","date_gmt":"2021-09-16T08:57:11","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencer-attivati-per-san-valentino\/"},"modified":"2023-06-26T10:20:09","modified_gmt":"2023-06-26T10:20:09","slug":"nano-micro-influencer-attivati-per-san-valentino","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-micro-influencer-attivati-per-san-valentino\/","title":{"rendered":"Nano & Micro Influencer per Balbine"},"content":{"rendered":"

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NANO & MICRO INFLUENCER<\/p>\n

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Case Study
Balbine spirits<\/h1>\n

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Per San Valentino abbiamo incrementato la visibilit\u00e0 offline e online <\/span><\/span><\/span> del brand Balbine Spirits<\/a> basandoci sull\u2019esperienza home cocktail in Belgio. Questa campagna influencer \u00e8 stata anche l’occasione <\/span><\/span><\/span>per raccogliere feedback sul nuovo marchio alcolico. Abbiamo selezionato 100 <\/span><\/span> Epicurei,<\/span> <\/span>amanti del gin abituati a preparare <\/span><\/span><\/span>cocktail, attivi su Instagram e sulla nostra community TRND<\/a>: una piattaforma con n<\/span><\/span><\/span>ano & micro influencer entusiasti (non retribuiti).<\/span><\/span>\u200b<\/span><\/span><\/span>\u200b<\/span><\/p>\n

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250 contenuti autentici e strategici per un nuovo brand<\/strong><\/h2>\n<\/div>\n<\/div>\n
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A seguito di due settimane educative e una fase di colloquio con il nostro project manager, gli influencer<\/a> hanno organizzato una degustazione di cocktail <\/span> <\/span><\/span>per il giorno di San Valentino in compagnia dei loro cari: una cena romantica, una serata di relax… Disponevano di due opzioni: il 65% ha provato l’Old Tom Gin <\/span><\/span><\/span>e il 35% il Gin. Tutti si sono convinti con l’approvazione di proposta unica di vendita del marchio al 100%, e complessivamente il prodotto \u00e8 stato valutato 4,8 su 5. L’84% di loro era persino disposto ad acquistare <\/span><\/span><\/span>il prodotto subito dopo la campagna. Scorri verso il basso, dopo la testimonianza del marchio, per vedere i risultati in termini di copertura offline e online.<\/span><\/span>
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“Quello che ricordo dell’operazione \u00e8 il gran numero di candidati! La selezione \u00e8 stata fatta scrupolosamente con una buona distribuzione tra profili nano e micro. L’attivazione \u00e8 stata molto fluida e la comunicazione attiva dell\u2019agenzia ha stimolato ogni volta i partecipanti con nuove sfide e contenuti appropriati. Mi ha permesso di far crescere notevolmente la mia community su Instagram e aumentare la visibilit\u00e0 del brand. L’amplificazione del raggio d’azione del marchio \u00e8 stata notevole, con dialoghi autentici: dei veri ambasciatori del marchio!” Julien Maingraud, Founder<\/strong><\/em><\/span><\/span><\/span><\/p>\n<\/blockquote>\n

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CONDIVIDI SU<\/h1>\n

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Per San Valentino abbiamo incrementato la visibilit\u00e0 del brand Balbine Spirits basandoci sull\u2019esperienza home cocktail in Belgio. Clicca per vedere i risultati!<\/p>\n","protected":false},"author":19,"featured_media":10331,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[204],"project_tag":[388,387,386,598,720,412,596,597],"class_list":["post-10942","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-micro-influencer-it","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t