[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
ATTIVAZIONE DI NANO, MICRO & MACRO INFLUENCER<\/p>\n
[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n
Per i rasoi Philips<\/a> OneBlade, abbiamo reclutato un team di 130 nano & micro e 5 macro influencer<\/a> in Ungheria. L’obiettivo era quello di generare prove premium e savvy, contenuti online di qualit\u00e0, soprattutto video (disimballaggio, test, consigli) e rating&reviews, in modo che il marchio possa comunicare autenticamente i vantaggi unici del prodotto. I partecipanti avevano molte missioni da seguire, e noi li abbiamo supportati con contenuti educativi VIP e abbiamo fornito i prodotti durante la brand experience. I macro influencer hanno supportato il team di nano & micro con pi\u00f9 visibilit\u00e0 e idee di contenuto creativo.<\/p>\n Complessivamente, abbiamo supportato Philips con oltre 350k di reach online (e sta crescendo, grazie alla continua disponibilit\u00e0 dei contenuti generati) e contenuti di qualit\u00e0, che il marchio utilizza ancora nella propria comunicazione sui social media. Siamo riusciti a raggiungere il gruppo target attraverso molteplici touchpoint (video di unboxing e test, blogpost, foto, recensioni e ugc integrato nella comunicazione del marchio). Dopo la brand experience abbiamo chiesto agli influencer se avrebbero raccomandato il prodotto, e abbiamo ottenuto un tasso di raccomandazione del 97%, il che dimostra il successo delle prove dei prodotti. Scorri in basso per i risultati!<\/p>\n <\/span><\/p>\n <\/span><\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.16″ inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”” inner_max_width_last_edited=”on|desktop” custom_padding=”0px|5%|0px|5%” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/07\/Website_Case-Study-1.jpg” alt=”Territory 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global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Social media posts” number=”193″ percent_sign=”off” _builder_version=”4.16″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”YouTube videos” number=”109″ percent_sign=”off” _builder_version=”4.16″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Reach Online” number=”350k” percent_sign=”off” _builder_version=”4.16″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/” url_new_window=”on” button_text=”Linkedin” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” background_layout=”dark” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Abbiamo collaborato con Philips con una combinazione di nano, micro e macro influencer per promuvere i rasoi OneBlade del brand<\/p>\n","protected":false},"author":19,"featured_media":9494,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[210,209],"project_tag":[387,386,598,720,594,656,596,597],"class_list":["post-10971","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ecommerce-it","project_category-elettronica-di-consumo","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-macro-influencer-it","project_tag-micro-influencers-it","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/10971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=10971"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/10971\/revisions"}],"predecessor-version":[{"id":25019,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/10971\/revisions\/25019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/9494"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=10971"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=10971"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=10971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}374 contenuti di influencer di qualit\u00e0 per la consapevolezza e la comunicazione del marchio.<\/h2>\n
<\/h2>\n
CONDIVIDI SU<\/h1>\n