{"id":11002,"date":"2021-09-16T10:42:59","date_gmt":"2021-09-16T10:42:59","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/le-donne-influencer-rompono-un-tabu-con-nana-libresse\/"},"modified":"2023-06-26T10:01:30","modified_gmt":"2023-06-26T10:01:30","slug":"le-donne-influencer-rompono-un-tabu-con-nana-libresse","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/le-donne-influencer-rompono-un-tabu-con-nana-libresse\/","title":{"rendered":"Donne Influencer per Nana \/ Libresse"},"content":{"rendered":"

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ATTIVAZIONE DI NANO & MICRO INFLUENCER<\/p>\n

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Case Study
NANA \/ LIBRESSE \/ BODYFORM<\/h1>\n

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In Francia, Regno Unito, Ungheria e Germania, abbiamo liberato la parola sulle mestruazioni con Libresse<\/a> (Nana<\/em> in Francia, Bodyform<\/em> nel Regno Unito) attraverso campagne di influencer 100% femminili e autentiche. Gli obiettivi? Educare le donne sui prodotti del marchio, aumentare la sua consapevolezza e visibilit\u00e0, cos\u00ec come reclutare nuovi consumatori attraverso prove di prodotto e contenuti. 3.500 nano influencer sono state cos\u00ec attivate in tutta Europa<\/strong>, con diversi team formati in base alle esigenze del prodotto. Tutte usavano gi\u00e0 assorbenti igienici giorno e notte. In Francia, sono stati selezionati anche 10 micro influencer per aumentare la qualit\u00e0 dei contenuti e la visibilit\u00e0 sui social media – con un tasso di coinvolgimento ancora elevato.<\/p>\n

Rompere il tab\u00f9 delle mestruazioni con donne influenti in tutta Europa.<\/h2>\n

Durante le campagne, gli influencer sono stati trasformati in ambasciatori del marchio. Hanno ricevuto diverse missioni condivise attraverso articoli di blog e newsletter su TRND.com<\/a>. Dopo aver acquisito esperienza sul prodotto, hanno condiviso la loro esperienza offline attraverso post sui social, e valutazioni e recensioni<\/a> sul sito web del marchio. Era importante per noi selezionare donne che non avessero tab\u00f9 sul loro periodo. Il mese di attivazione \u00e8 stato un’opportunit\u00e0 per le squadre di parlare liberamente della cura intima delle donne, con Libresse \/ Nana \/ Bodyform come motore della conversazione.<\/p>\n

Questa comunicazione rinfrescante C2C ha portato a risultati positivi in Europa: oltre 5M di portata online<\/strong> per 6.600 post social<\/strong>. La reputazione elettronica del marchio \u00e8 stata migliorata anche grazie a 6.853 valutazioni e recensioni<\/strong>, con brand referral al 97%.<\/strong> Scorri in basso per vedere alcuni contenuti degli influencer!<\/p>\n

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CONDIVIDI SU<\/h1>\n

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In Francia, UK, Ungheria e Germania, abbiamo liberato la parola sulle mestruazioni con Libresse attraverso campagne di influencer 100% femminili e autentiche.<\/p>\n","protected":false},"author":19,"featured_media":8320,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[246],"project_tag":[388,387,386,598,720,597],"class_list":["post-11002","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-personal-care-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=11002"}],"version-history":[{"count":14,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11002\/revisions"}],"predecessor-version":[{"id":25008,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11002\/revisions\/25008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/8320"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=11002"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=11002"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=11002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}