{"id":11032,"date":"2021-09-16T12:20:29","date_gmt":"2021-09-16T12:20:29","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencer-activation-for-a-cereal-brand\/"},"modified":"2023-06-26T09:55:16","modified_gmt":"2023-06-26T09:55:16","slug":"nano-influencer-activation-for-a-cereal-brand","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-influencer-activation-for-a-cereal-brand\/","title":{"rendered":"Nano Influencer x un brand di cereali"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
Brand di cereali<\/h1>\n

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Nell’autunno 2020, un noto marchio internazionale di cereali ha lanciato una nuova gamma di prodotti: granola alla frutta secca e granola al cacao e nocciola. Per far conoscere ed educare i consumatori su questi nuovi prodotti, abbiamo reclutato 2.500 nano influencer sulla nostra piattaforma italiana TRND<\/a>. Tutti hanno potuto assaggiare 2 confezioni e condividere 33 piccoli campioni durante 21 giorni. Le loro missioni: generare visibilit\u00e0 del marchio attraverso autentici UGC<\/a> sui social media e prove di prodotto tra le loro comunit\u00e0 impegnate.<\/p>\n

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+2.3M impressioni generate tramite Social Boost di UGC autentico.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Poich\u00e9 la consapevolezza del prodotto e il buzz online erano gli obiettivi principali di questa campagna, abbiamo raccomandato al marchio di sponsorizzare una serie di contenuti selezionati creati dai nano influencer. La nostra guida durante l’attivazione ha massimizzato i risultati, soprattutto in termini di pubblicazioni con 8,9M di impressioni organiche (contro un obiettivo di 6M). Il Social Boost ha aggiunto 2,3 milioni di impressioni al KPI della portata online. I cerealisono stati altamente approvati dagli influencer e dalla loro comunit\u00e0, il che pu\u00f2 essere visto nella qualit\u00e0 del contenuto e nei loro commenti.<\/span><\/p>\n

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custom_padding__hover=”|||”][et_pb_number_counter title=”Nano Influencer” number=”2 500″ percent_sign=”off” _builder_version=”4.16″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Samples shared” number=”82 500″ percent_sign=”off” _builder_version=”4.16″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Organic Impressions” number=”8.9M” percent_sign=”off” _builder_version=”4.16″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Paid Impressions” number=”2.3M” percent_sign=”off” _builder_version=”4.16″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

CONDIVIDI SU<\/h1>\n

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Abbiamo aiutato un noto marchio internazionale di cereali a far conoscere e ad educare i consumatori sulla sua nuova gamma di prodotti<\/p>\n","protected":false},"author":19,"featured_media":6806,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[204],"project_tag":[387,386,598,720],"class_list":["post-11032","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=11032"}],"version-history":[{"count":14,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11032\/revisions"}],"predecessor-version":[{"id":24998,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11032\/revisions\/24998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/6806"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=11032"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=11032"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=11032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}