{"id":11040,"date":"2021-09-16T12:22:37","date_gmt":"2021-09-16T12:22:37","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-macro-influencer-per-il-piano-annuale-di-s-oliver\/"},"modified":"2023-06-26T09:54:11","modified_gmt":"2023-06-26T09:54:11","slug":"micro-macro-influencer-per-il-piano-annuale-di-s-oliver","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/micro-macro-influencer-per-il-piano-annuale-di-s-oliver\/","title":{"rendered":"Micro &#038; Macro Influencer per s.Oliver"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FF4E00&#8243; background_image=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||19px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>ATTIVAZIONE DI MICRO &amp; MACRO INFLUENCER<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case Study<br \/>s.oliver<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;45px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p><span data-usefontface=\"false\" data-contrast=\"none\" class=\"TextRun BCX0 SCXP160477356\" xml:lang=\"EN-GB\" lang=\"EN-GB\"><span class=\"NormalTextRun BCX0 SCXP160477356\">Tra il 2019 e il 2020, abbiamo attivato con un piano annuale circa 150 Micro &amp; Macro Influencer per presentare le nuove collezioni di moda s.Oliver. Gli influencer hanno condiviso i loro personali consigli di stile per i nuovi prodotti stagionali <a href=\"https:\/\/www.soliver.eu\/\">s.Oliver<\/a> su Instagram e hanno diffuso la notizia nella loro enorme rete online. In questo caso, s.Oliver si \u00e8 fidato di profili di influencer che sono noti per la loro stretta relazione con la loro comunit\u00e0, contenuti autentici generati dagli utenti (<a href=\"https:\/\/www.territory-influence.com\/it\/perche-gli-ugc-sono-importanti-e-altre-domande-dei-brand\/\">UGC<\/a>) e alto tasso di coinvolgimento.<\/span><\/span><\/p>\n<h2>Piano annuale con 147 Micro &amp; Macro Influencer con 5 campagne.<\/h2>\n<p>Alcuni dei contenuti dei social media, compresi i video e le immagini della campagna, sono stati integrati nel sito web di s.Oliver &#8211;<span data-usefontface=\"false\" data-contrast=\"none\" class=\"TextRun BCX0 SCXP160477356\" xml:lang=\"EN-GB\" lang=\"EN-GB\"><span class=\"NormalTextRun BCX0 SCXP160477356\"> generando cos\u00ec pi\u00f9 portata, traffico e conversioni.<\/span><\/span> Oltre a Instagram, gli influencer hanno creato contenuti autentici e di grande ispirazione su TikTok, mostrando varianti per lo styling dei nuovi articoli stagionali nel corso degli anni. Infine, abbiamo applicato la nostra soluzione &#8216;Social Boost&#8217; per i contenuti degli influencer pi\u00f9 belli e migliori per massimizzare la visibilit\u00e0 online attraverso le impressioni pagate. Scorri in basso per vedere i risultati!<\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; make_equal=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_1=&#8221;0px&#8221; admin_label=&#8221;Work Section&#8221; module_class=&#8221; et_pb_specialty_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; inner_width=&#8221;100%&#8221; inner_width_tablet=&#8221;100%&#8221; inner_width_phone=&#8221;&#8221; inner_width_last_edited=&#8221;on|desktop&#8221; inner_max_width=&#8221;100%&#8221; inner_max_width_tablet=&#8221;100%&#8221; inner_max_width_phone=&#8221;&#8221; inner_max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|5%|0px|5%&#8221; make_fullwidth=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; 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title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; number_font_size=&#8221;50px&#8221; number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter title=&#8221;Engagement Rate&#8221; number=&#8221;11.8%&#8221; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; number_font_size=&#8221;50px&#8221; number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; 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Gli influencer hanno condiviso consigli di stile sui social<\/p>\n","protected":false},"author":19,"featured_media":6721,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[206],"project_tag":[388,387,386,598,720,579,656,597],"class_list":["post-11040","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-moda","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-macro-influencers-es","project_tag-micro-influencers-it","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=11040"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11040\/revisions"}],"predecessor-version":[{"id":24996,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11040\/revisions\/24996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/6721"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=11040"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=11040"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=11040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}