{"id":11056,"date":"2021-09-16T12:31:04","date_gmt":"2021-09-16T12:31:04","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-star-influencer-challenge-per-paco-rabanne\/"},"modified":"2023-06-26T09:36:38","modified_gmt":"2023-06-26T09:36:38","slug":"macro-star-influencer-challenge-per-paco-rabanne","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/macro-star-influencer-challenge-per-paco-rabanne\/","title":{"rendered":"Macro & Star Influencer x Paco Rabanne"},"content":{"rendered":"

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MACRO & STAR INFLUENCER<\/p>\n

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Case Study
paco rabannE<\/h1>\n

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Durante la coppa del mondo di calcio, abbiamo creato impegno e portata per Paco Rabanne<\/a>. Kevin Trapp, il calciatore con 1,4 milioni di follower, \u00e8 stato reclutato per la nostra campagna insieme ad altri 4 atleti e 3 macro influencer sportivi. Per rendere l’operazione virale, abbiamo prima lanciato un concorso con il concetto e l’hashtag: #WhosTheGod. Kevin Trapp ha dato il via alla sfida dei trickshot e ha nominato il prossimo giocatore: Jan Frodeno – triatleta professionista vincitore della medaglia d’oro alle Olimpiadi. Per ogni nomination, i fan dell’influencer sono stati incoraggiati a giocare e condividere anche la loro performance sportiva – aumentando cos\u00ec il numero di contenuti pubblicati. In una seconda fase, ogni influencer ha rivelato l’arma segreta del loro successo: Invictus Acqua. Hanno pubblicato un secondo post su Instagram mettendo in scena la fragranza.<\/span><\/p>\n

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Una campagna potente con oltre 3,4 milioni di reach su un touchpoint strategico.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Il contenuto \u00e8 diventato virale e ha permesso al marchio di aumentare la sua visibilit\u00e0 in un periodo tattico. Dopo l’attivazione dell’influencer<\/a>, il media tedesco ’11Freunde’ (una rivista mensile di sport) ha esteso la sfida su stampa e digitale. Ha fatto leva su contenuti e testimonianze per rivolgersi ancora pi\u00f9 massicciamente ai gruppi target del marketing. Per ulteriori risultati, guarda il video qui sotto o scorri verso il basso.<\/span><\/p>\n

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CONDIVIDI SU<\/h1>\n

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Durante la coppa del mondo di calcio abbiamo creato engagement per il brand Paco Rabanne collaborando con influencer sportivi<\/p>\n","protected":false},"author":19,"featured_media":6141,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[205],"project_tag":[388,387,386,598,720,594,869,597],"class_list":["post-11056","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-macro-influencer-it","project_tag-star-influencer-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=11056"}],"version-history":[{"count":12,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11056\/revisions"}],"predecessor-version":[{"id":24990,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11056\/revisions\/24990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/6141"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=11056"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=11056"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=11056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}