{"id":11062,"date":"2021-09-16T12:34:48","date_gmt":"2021-09-16T12:34:48","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencer-per-la-tech-start-up-bassme\/"},"modified":"2023-06-26T09:34:05","modified_gmt":"2023-06-26T09:34:05","slug":"nano-micro-influencer-per-la-tech-start-up-bassme","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-micro-influencer-per-la-tech-start-up-bassme\/","title":{"rendered":"Nano & Micro Influencer per BassMe"},"content":{"rendered":"

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NANO & MICRO INFLUENCER<\/p>\n

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Case Study
BASSME<\/h1>\n

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Poco prima del Black Friday 2020, abbiamo sostenuto BassMe, una start-up Tech francese che si \u00e8 fatta un nome al CES di Las Vegas. Per aumentare la visibilit\u00e0 del suo marchio e migliorare la sua reputazione online, abbiamo attivato diversi tipi di profili<\/a>: Nano (< 1.000 follower) per pubblicare nuove valutazioni e recensioni di prodotti sulla sua piattaforma e-shop, e Micro Influencer non pagati (in questo caso, tra 1.000 e 30K follower) per rivolgersi ai suoi gruppi target sui social media. Instagram e Twitch erano le due piattaforme chiave. Poich\u00e9 l’educazione al prodotto \u00e8 fondamentale quando si tratta di una nuova categoria, specialmente High-Tech, \u00e8 stato messo in atto un dialogo intenso con gli influencer. La selezione era anche allineata con i benefici e gli usi del prodotto: appassionati di musica, videogiochi e film che erano tutti attrezzati per vivere le esperienze di vibrazione a casa.<\/p>\n

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2 categorie di influencer e 3 squadre per sfruttare i punti di forza online!<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Rapha\u00ebl Guichard (Co-Founder) stated: “L’obiettivo era quello di lavorare sulla visibilit\u00e0 di BassMe attraverso la pubblicazione di contenuti autentici sui social media e di rassicurare i consumatori grazie alle valutazioni & recensioni disponibili sul sito. L’esperienza \u00e8 stata molto conclusiva, abbiamo creato delle vere e proprie esperienze BassMe a casa con la scoperta dei diversi usi del prodotto per garantirne l’adesione. I contenuti generati (post, storie, live streaming), cos\u00ec come le testimonianze sul nostro e-shop, sono molto positive e soddisfacenti!”<\/em><\/p>\n

Per quanto riguarda la collaborazione con Territory Influence, Rapha\u00ebl Guichard (co-fondatore) ha spiegato che:<\/span><\/span><\/span> “\u00e8 andata molto bene! Le proposte e le scelte dei vari creatori di contenuti erano molto rilevanti. La campagna \u00e8 andata perfettamente con una squadra sempre attenta e reattiva. Li raccomando a qualsiasi azienda che vuole avere un impatto rapido nel mondo dell’influencer marketing e avere risultati precisi. Siamo molto soddisfatti di questa collaborazione<\/span><\/span><\/span><\/span>!” <\/span><\/span><\/span><\/em>Per ulteriori risultati, guarda il nostro breve video qui sotto o scorri verso il basso.<\/span><\/span><\/span><\/p>\n

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CONDIVIDI SU<\/h1>\n

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Abbiamo aiutato BassMe, start-up Tech francese, ad aumentare la visibilit\u00e0 del suo brand e migliorare la sua reputazione online<\/p>\n","protected":false},"author":19,"featured_media":6021,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[209],"project_tag":[388,387,386,598,720,412,596,597],"class_list":["post-11062","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-elettronica-di-consumo","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-micro-influencer-it","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=11062"}],"version-history":[{"count":9,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11062\/revisions"}],"predecessor-version":[{"id":24988,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11062\/revisions\/24988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/6021"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=11062"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=11062"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=11062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}