[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]MACRO & STAR INFLUENCER[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
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Nell’estate del 2020, Caf\u00e9 Royal<\/a> ha lanciato la linea di chicchi di caff\u00e8 HONDURAS con una forte attenzione agli sforzi del marchio in America Centrale per migliorare in modo sostenibile la qualit\u00e0 della vita e le condizioni di lavoro dei coltivatori di caff\u00e8. Per generare l’interesse dei consumatori prima dell’arrivo delle tre nuove variet\u00e0, il team di marketing ha fatto appello a Territory Influence. Per raggiungere l’obiettivo di visibilit\u00e0, l’agenzia ha reclutato sei macro e star influencer francesi con comunit\u00e0 impegnate da 200.000 a 3,6 milioni di iscritti. La loro missione: generare contenuti (UGC<\/a>) e feedback di prodotti su Instagram – una piattaforma che \u00e8 affinit\u00e0 con il gruppo target del marketing.<\/p>\n <\/p>\n<\/div>\n<\/div>\n L’esperienza e l’impegno di Caf\u00e9 Royal sono stati trasmessi ai creatori – selezionati per i loro valori e interessi in comune con il marchio. Hanno potuto assaggiare i diversi prodotti a casa e condividere la loro opinione. Al di l\u00e0 di alcuni hashtag della campagna e di un link “swipe up” da utilizzare, il briefing \u00e8 stato volutamente leggero per rispettare la loro creativit\u00e0 e il loro tono. Questa fiducia accordata dalla marca ha permesso di massimizzare i risultati delle campagne: 1,43 milioni di impressioni per 5 post e 44 sequenze di storie, con un impegno medio del 13,4%. Gli UGC sono stati anche un buon modo per raccogliere l’adesione al progetto Caf\u00e9 Royal – non solo attraverso gli influencer ma anche i consumatori esposti con pi\u00f9 di 700 commenti positivi e approfondimenti. Una storia di successo per il marchio che ha continuato con la sua innovazione sugli scaffali. 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l\u2019interesse dei consumatori prima dell\u2019arrivo delle tre nuove variet\u00e0 di chicchi di caff\u00e9.<\/p>\n","protected":false},"author":19,"featured_media":5595,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[204],"project_tag":[388,387,386,598,720,597],"class_list":["post-11076","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=11076"}],"version-history":[{"count":11,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11076\/revisions"}],"predecessor-version":[{"id":24979,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11076\/revisions\/24979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/5595"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=11076"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=11076"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=11076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Un potente teaser per il marchio grazie a Macro & Star Influencers.<\/strong><\/h2>\n<\/div>\n<\/div>\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n CONDIVIDI SU<\/h1>\n