{"id":11083,"date":"2021-09-16T12:45:03","date_gmt":"2021-09-16T12:45:03","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencers-per-pixpax-by-kodak\/"},"modified":"2023-06-26T09:28:59","modified_gmt":"2023-06-26T09:28:59","slug":"nano-micro-influencers-per-pixpax-by-kodak","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-micro-influencers-per-pixpax-by-kodak\/","title":{"rendered":"Nano &#038; Micro Influencer per PixPax"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FF4E00&#8243; background_image=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||19px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]NANO &amp; MICRO INFLUENCER[\/et_pb_text][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case Study<br \/>PIXPAX BY KODAK<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;45px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p>Durante la primavera 2019, abbiamo gestito una campagna di influencer online per aumentare la consapevolezza e la visibilit\u00e0 dell&#8217;applicazione PixPax basata su esperienze positive di ordinazione di foto. 500 <a href=\"https:\/\/www.territory-influence.com\/it\/quale-influencer-si-adatta-meglio-ai-tuoi-obiettivi-di-branding\/\">Nano &amp; Micro Influencers<\/a> &#8211; 100% Millenials di 28 anni di media &#8211; sono stati attivati sulla nostra cummunity <a href=\"www.trnd.fr\">TRND.fr<\/a>. Il 91% di loro erano donne, e tutti erano molto attivi sui social media e amavano scattare foto con i loro smartphone. Il 73% stampava anche regolarmente le sue foto. L&#8217;intera squadra era entusiasta di questo servizio lanciato da <a href=\"https:\/\/www.kodakalaris.com\/\">Kodak Alaris<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<h2><strong>Una campagna molto colorata e virale sui social media, soprattutto. su Instagram.<\/strong><\/h2>\n<\/div>\n<\/div>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p><span class=\"EOP SCXP202931934 BCX0\" style=\"font-size: 16px;\">Dopo 3 settimane di esperienza, gli influencer hanno apprezzato PixPax e il 77% di loro ha dichiarato che useranno di nuovo l&#8217;applicazione. Il 91% degli influencer che utilizzano un&#8217;applicazione della concorrenza raccomandano infine PixPax. Hanno spiegato che hanno adottato il servizio per l&#8217;aspetto ecologico del marchio, la qualit\u00e0 delle immagini e il prezzo &#8216;equo&#8217;. Sono stati anche convinti dallo slogan &#8220;PixPax, per foto vintage, eco-friendly, eleganti e poco costose&#8221; e hanno tradotto il loro entusiasmo con oltre 770 contenuti autentici sui social media.<br \/><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; make_equal=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_1=&#8221;0px&#8221; admin_label=&#8221;Work Section&#8221; module_class=&#8221; et_pb_specialty_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; inner_width=&#8221;100%&#8221; inner_width_tablet=&#8221;100%&#8221; inner_width_phone=&#8221;&#8221; inner_width_last_edited=&#8221;on|desktop&#8221; inner_max_width=&#8221;100%&#8221; inner_max_width_tablet=&#8221;100%&#8221; inner_max_width_phone=&#8221;&#8221; inner_max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|5%|0px|5%&#8221; 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