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ATTIVAZIONE DI MACRO INFLUENCER<\/p>\n
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In un ambiente urbano, sei macro influencer<\/a> tedeschi hanno presentato i nuovi caff\u00e8 freddi Lavazza<\/a> e i suoi gusti “Doppio Espresso & Latte” e “Cappuccino”. Con un post e una storia di Instagram, ognuno di loro ha raccomandato di assaporare i nuovi sapori ghiacciati, in movimento, e guidare i loro seguaci su dove acquistare i prodotti. I contenuti sono disponibili sui feed degli hashtag ufficiali: #Lavazza #eiskaltgeniessen<\/p>\n Per massimizzare i risultati della campagna e la visibilit\u00e0 del prodotto, abbiamo attivato un Ad-Boosting sui contenuti pi\u00f9 performanti. Le impressioni sono passate da 139.000 a 1.900.000 su Instagram. Al di l\u00e0 della portata, il contenuto sponsorizzato ha raccolto pi\u00f9 interazioni e feedback attraverso i commenti.<\/p>\n <\/span><\/p>\n <\/span><\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.16″ inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”” inner_max_width_last_edited=”on|desktop” custom_padding=”0px|5%|0px|5%” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image 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Impressions” number=”1.9Mio” percent_sign=”off” _builder_version=”4.16″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/” url_new_window=”on” button_text=”Linkedin” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” background_layout=”dark” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Scopri come abbiamo aiutato il brand Lavazza in Germania a promuovere i suoi nuovi caff\u00e8 freddi con una campagna di macro 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Boost ha aumentato la portata organica di quasi 2Mio di impressioni.<\/h2>\n
CONDIVIDI SU<\/h1>\n