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ATTIVAZIONE DI NANO & MICRO INFLUENCER<\/p>\n
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Nell’ottobre 2020, l’azienda tecnologica francese ha lanciato una nuova offerta che combina storie virtuali sull’app Dipongo<\/a> e quaderni creativi per sviluppare la creativit\u00e0 dei bambini tra i 4 e gli 8 anni. Insieme a 400 nano & 20 micro influencer su www.TRND.fr<\/a>, abbiamo sostenuto questa innovazione innescando raccomandazioni peer-to-peer<\/a>, contenuti online e recensioni sulle piattaforme di download dell’app (Android & IOS). La campagna \u00e8 stata anche l’occasione per raccogliere feedback e intuizioni per guidare il marchio in termini di sviluppo del prodotto.<\/p>\n Abbiamo trasmesso l’esperienza di Dipongo a un team di influencer impegnati che condividono i valori e gli interessi del marchio. Dopo due settimane di formazione intensiva, hanno potuto scoprire il servizio nella vita reale con un abbonamento gratuito di 2 mesi. Ci\u00f2 significa che ogni mese, hanno ricevuto una nuova storia da attivare sulla loro app e 1 quaderno stampato corrispondente. Abbiamo seguito le loro avventure attraverso il nostro blog della campagna TRND (13 articoli, 8 laboratori creativi) e le newsletter. In breve, abbiamo gestito “per sviluppare insieme una comunit\u00e0 impegnata su una scala pi\u00f9 grande” di quello che Dipongo \u00e8 stato in grado di fare da solo – ha dichiarato Manon Roux, Marketing & Communication Manager. Ha anche spiegato:<\/span><\/p>\n “Al di l\u00e0 del fatto che non avevamo le risorse interne per realizzare un’operazione di tale portata, ci sembrava essenziale essere accompagnati per strutturare la nostra campagna e misurarne gli impatti. Oltre a continuare a sviluppare la nostra consapevolezza, con questa campagna di influencer, abbiamo affrontato una grande sfida educativa. Il concetto del nostro prodotto si basa su un’esperienza fisica e digitale ed \u00e8 nuovo per il mercato dei bambini. Tutto il lavoro e i contenuti pubblicati dall’agenzia prima dell’attivazione hanno permesso un’esperienza ottimale per i nano e micro-influencer selezionati, ma anche per noi, perch\u00e9 hanno capito e aderito al concetto e sapevano come utilizzare il nostro prodotto. Siamo stati anche in grado di selezionare una comunit\u00e0 che condivideva i nostri valori, il che era molto importante per noi”.<\/p>\n Manon Roux conclude: “Oltre a tutti i contenuti e le opinioni generate durante la campagna, che sfrutteremo sulle nostre diverse piattaforme, siamo riusciti a creare degli scambi e un legame reale con gli influencer. Il nostro obiettivo 2021 \u00e8 quello di continuare a rafforzare questa comunit\u00e0, non solo perch\u00e9 parlano di noi meglio di noi, ma anche perch\u00e9 ci aiutano a migliorare il nostro prodotto comunicandoci le loro aspettative ed esigenze. E cosa c’\u00e8 di meglio che vedere il nostro prodotto diventare parte della vita quotidiana dei suoi utenti e poter continuare a farlo evolvere grazie a loro?”<\/p>\n <\/span><\/p>\n <\/span><\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.16″ inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”” inner_max_width_last_edited=”on|desktop” custom_padding=”0px|5%|0px|5%” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” 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animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/” url_new_window=”on” button_text=”Linkedin” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” background_layout=”dark” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Abbiamo aiutato l’app Dipongo innescando raccomandazioni peer-to-peer, contenuti online e recensioni sulle piattaforme di download dell\u2019app<\/p>\n","protected":false},"author":19,"featured_media":4666,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[213,211],"project_tag":[387,386,598,720,656,596,597],"class_list":["post-11107","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-leisure-it","project_category-servizio","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-micro-influencers-it","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=11107"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11107\/revisions"}],"predecessor-version":[{"id":24971,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11107\/revisions\/24971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/4666"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=11107"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=11107"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=11107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Il 91% ha approvato il nuovo prodotto e l’esperienza “phygital”.<\/h2>\n
CONDIVIDI SU<\/h1>\n