{"id":11113,"date":"2021-09-16T12:58:13","date_gmt":"2021-09-16T12:58:13","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencer-activation-per-okay-pratic\/"},"modified":"2023-06-26T09:25:02","modified_gmt":"2023-06-26T09:25:02","slug":"nano-micro-influencer-activation-per-okay-pratic","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-micro-influencer-activation-per-okay-pratic\/","title":{"rendered":"Nano & Micro Influencer per Okay Pratic’"},"content":{"rendered":"

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ATTIVAZIONE DI NANO & MICRO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
OKAY PRATIC’<\/h1>\n

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Abbiamo sostenuto il lancio di un nuovo formato di asciugamani di carta sul <\/span><\/span><\/span>mercato francese sviluppando i suoi usi al di fuori della cucina. 2,500 I Nano & Micro Influencer<\/a> impegnati sono stati reclutati sulla nostra comunit\u00e0 TRND<\/a> per generare raccomandazioni basate su “incidenti domestici”\u200b<\/span> Tutti avevano un’et\u00e0 compresa tra i 25 e i 49 anni e avevano <\/span><\/span><\/span>o un bambino, un animale domestico o una passione per la decorazione e il fai da te. <\/span><\/span><\/span>Questi diversi <\/span><\/span><\/span>I gruppi di consumatori rappresentano la versatilit\u00e0 dell’asciugamano di carta e la <\/span><\/span><\/span>l’importanza di poterlo fondere con l’arredamento di qualsiasi stanza. <\/span><\/span>\u200b<\/span><\/span><\/span><\/p>\n

92% di intenzione di acquisto per l’innovazione Okay<\/h2>\n

Dopo un mese di dialogo, esperienza del prodotto e istruzione, il 99% ha approvato <\/span><\/span><\/span>che l’Ok Pratic’ \u00e8 sempre a portata di mano. Diffondono la parola su ogni disponibile<\/span> <\/span><\/span>canale offline & online. <\/span><\/span><\/span>Jennifer DIAZ (Marketing Manager HHT di Francia, Belgio & Italia) <\/span><\/span><\/span>ha detto:<\/span><\/span> <\/span><\/span><\/span>\u201cLa campagna <\/span><\/span><\/span>\u00e8 stato un vero successo per il brand, dimostrando un grande <\/span><\/span><\/span> impegno da parte di tutto il team. Ok \u00e8 stato in grado di rendere visibile questa innovazione di prodotto, reclutare nuovi <\/span><\/span><\/span>consumatori, e si affidano ai contenuti generati dagli influencer”. <\/span><\/span><\/span>Le recensioni dei prodotti sono state sfruttate sul sito web del marchio e le affermazioni – come il 98% raccomanderebbe Okay Pratic<\/a>‘ – sono state <\/span><\/span><\/span>aggiunto sulla loro confezione per massimizzare la scoperta del prodotto.<\/span><\/span>\u200b<\/span><\/p>\n

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CONDIVIDI SU<\/h1>\n

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Scopri come abbiamo aiutato Okay Pratic’ con 2.500 nano e micro influencer che hanno diffuso la parola su ogni canale disponibile offline & online<\/p>\n","protected":false},"author":19,"featured_media":4364,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[208],"project_tag":[388,387,386,598,720,656,596,597],"class_list":["post-11113","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-household-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-micro-influencers-it","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=11113"}],"version-history":[{"count":12,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11113\/revisions"}],"predecessor-version":[{"id":24969,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11113\/revisions\/24969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/4364"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=11113"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=11113"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=11113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}