{"id":11168,"date":"2021-09-20T09:45:46","date_gmt":"2021-09-20T09:45:46","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencer-promuovono-home-per-sparda-bank-west\/"},"modified":"2023-06-26T09:22:31","modified_gmt":"2023-06-26T09:22:31","slug":"macro-influencer-promuovono-home-per-sparda-bank-west","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/macro-influencer-promuovono-home-per-sparda-bank-west\/","title":{"rendered":"Macro Influencer per Sparda Bank West"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FF4E00&#8243; background_image=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8221; custom_margin=&#8221;||39px|||&#8221; custom_padding=&#8221;67px|0px|70.2px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||19px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>ATTIVAZIONE DI MACRO INFLUENCER<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case Study<br \/>sPARDA BANK WEST WITH #HOME<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;265.4px&#8221; custom_margin=&#8221;87px|||||&#8221; custom_padding=&#8221;110px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-132px|auto|-80px|auto||&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;45px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; min_height=&#8221;267.4px&#8221; custom_margin=&#8221;||0px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p>Per collocare <a href=\"https:\/\/www.sparda-west.de\/\">Sparda-Bank West<\/a> tra i partner affidabili, locali e responsabili in materia di finanza, abbiamo attivato <a href=\"https:\/\/www.territory-influence.com\/it\/quale-influencer-si-adatta-meglio-ai-tuoi-obiettivi-di-branding\/\">Macro Influencer<\/a> per creare post emozionali, stories e reels su Instagram.<\/p>\n<h2>Gli influencer convincono con contenuti autentici ed emozionali.<\/h2>\n<p>5 Macro Influencers ha generato interesse intorno a Sparda-Bank West e i suoi vantaggi di regionalit\u00e0 e accessibilit\u00e0 condividendo contenuti emozionali su Instagram. Hanno parlato di cosa significa per loro &#8220;casa&#8221; e coinvolto la loro comunit\u00e0 per condividere i loro pensieri sull&#8217;argomento. Inoltre, per aumentare il traffico e i clic sui collegamenti che guidano al sito Web di Sparda-Bank, abbiamo utilizzato il social boost di tre post d&#8217;influencer.<\/p>\n<p>Nel complesso, siamo riusciti a ottenere un&#8217;elevata visibilit\u00e0 per Sparda-Bank West con oltre 3 milioni di impressions organiche e a pagamento, attraverso lo storytelling emotivo e il social boost su tutti i contenuti della campagna (post, storie e reel).<span style=\"font-size: 16px;\">). Inoltre, abbiamo raggiunto un tasso di coinvolgimento dell&#8217;8,7%, supportato da una community coinvolta. Pi\u00f9 di 5.000 clic sui link indicano che i follower si sono interessati ancora una volta alla campagna e sono stati felici di scoprire Sparda-Bank West. <\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; make_equal=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_1=&#8221;0px&#8221; admin_label=&#8221;Work Section&#8221; module_class=&#8221; et_pb_specialty_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; inner_width=&#8221;100%&#8221; inner_width_tablet=&#8221;100%&#8221; inner_width_phone=&#8221;&#8221; inner_width_last_edited=&#8221;on|desktop&#8221; inner_max_width=&#8221;100%&#8221; inner_max_width_tablet=&#8221;100%&#8221; inner_max_width_phone=&#8221;&#8221; inner_max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|5.3%|0px|5.3%||true&#8221; make_fullwidth=&#8221;on&#8221; 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